Rare Book Monthly

Articles - December - 2014 Issue

Amazon and Hachette Agree to Bury the Hachet... But Who Won?

47d601be-a75e-4e33-af43-d4c15167c6f4

Amazon and book publisher Hachette have come to an agreement that has been welcomed by authors, and, at least on the surface, by the two parties. Amazon has been engaged in a long-running power struggle with publishers, and if this represents a truce, it seems hard to imagine that the hostilities are truly over. It is more likely a respite for some amount of time while the parties continue to jockey for position until the next battle comes around.

 

The war started several years ago when Amazon started offering major discounts on electronic books, still a relatively new product. They were willing to accept little profit, sometimes even losses, in order to dominate the business. Amazon has long been more interested in market share and controlling businesses than making money now. The publishers were unhappy. Cheap ebooks, they believed, were a threat to their more lucrative printed book business. They did not want to see Amazon selling these so cheaply.

 

The publishers so hated cheap ebooks that the government accused them of conspiring together to fix prices. The government's claim was that five of them agreed to change their pricing method from a fixed wholesale price, to a fixed retail price, with retailers getting a 30% commission. In other words, Amazon was no longer permitted to discount their prices. It is legal for a publisher to so set retail prices, but it is illegal for them to do so as part of a joint decision. That is price fixing. The publishers settled with the government, and agreed not to consult each other in the future on pricing.

 

That temporarily reset the publishers' pricing terms as they were before, but since then, some have individually established “agency” pricing – setting the retail price below which retailers cannot sell their books. Amazon retaliated. In Hachette's case, they slowed down sales of their lucrative paper books. They continued to sell them on their website, but did not stock Hachette's titles. The result was long delays, often several weeks to ship orders for Hachette books, while Amazon placed an order with Hachette and then waited to receive it from the publisher. Additionally, Amazon refused to take pre-orders for Hachette books. It is estimated around 25% of books are sold on pre-orders for new titles. Additionally, these pre-orders are essential to appearing on bestseller lists, which in turn is essential for popularity and continuing sales. Hachette, and Hachette's authors, were feeling the pain.

 

No more. Amazon and Hachette have reached an agreement. Hachette titles have been restored to normal treatment on Amazon. So who won? That is not clear, though some believe it was Hachette. For starters, the terms of the agreement were not released. All we can do is speculate about what it contains based on a few brief comments. What we do know is that Hachette achieved its major objective – the right to set retail pricing. Amazon will not be able to discount at will, selling for less than its competitors can afford, thereby crushing the competition. This we know from Hachette's statement: “It [the agreement] gives us full responsibility for the consumer prices of our ebooks. This approach, known as the Agency model, protects the value of our authors’ content...”

 

The only hint of Amazon's side comes from this short statement by one of their officers in a joint press release with Hachette: “We are pleased with this new agreement as it includes specific financial incentives for Hachette to deliver lower prices, which we believe will be a great win for readers and authors alike.” What this may mean is that Amazon will pay a higher percentage of the retail price if Hachette agrees to lower retail prices. The idea is to give Hachette more money for lowering retail, a temptation they may not be able to resist, particularly if other publishers reduce their retail prices.

 

On the surface this looks like a win for Hachette. They get what they want – higher retail prices. Amazon only gets the right to try to convince Hachette to lower retail prices by giving them more money. Sounds fairly one-sided.

 

But... why would Amazon agree to a deal that favors Hachette when they were causing more pain to Hachette than Hachette was inflicting on Amazon? Perhaps Amazon fears that the publishers will repeat what they allegedly did as a group, only this time individually. When one publisher attempted to institute “agency” pricing, Amazon shut them out, forcing the publisher to cry “uncle.” However, when the publishers acted in concert, shutting them all out would have too greatly reduced the number of books Amazon could sell. Readers would have turned elsewhere for their books. Amazon had to back down. Now, if the publishers all individually decide to demand the right to set retail prices (wink wink), Amazon could lose book sales to competitors. Worse yet, it could crush Amazon's dominance of today's book trade.

 

Still, even if it is true that Amazon lost this round, they remain an enormous force. Estimates are that they sell 40% of all new books and 65% of ebooks (according to USA Today). That is a lot of leverage. If the balance of power shifts their way, they are not reluctant to use it. While they may no longer be able to discount the competition out of business, it may be too late to stop the juggernaut. Too many people just go to Amazon for their books. Additionally, they can offer such bonuses as free shipping, or perhaps deals on other products when purchased with books. They have enormous size and power, and given time, will figure out how to make the most of it.

Rare Book Monthly

  • <b>Swann Auction Galleries:</b> C.F. Payne, <i>Micawber—Imitating Norman Rockwell's "Triple self-portrait,"</i> acrylic, watercolor & colored pencil, 2002. Sold June 2021 for $3,000.
    <b>Swann Auction Galleries:</b> Jane Russell, archive of letters written during a whaling voyage, 1840s. Sold July 2021 for $30,000.
    <b>Swann Auction Galleries:</b> Guild of Women Binders, exhibition binding of A.F. Pollard’s <i>Henry VIII,</i> London, 1902. Sold July 2021 for $12,350.
    <b>Swann Auction Galleries:</b> Robert Frost, <i>Collected Poems,</i> author’s presentation copy, signed, with entirety of <i>Stopping by Woods on a Snowy Evening</i> inscribed, NY, 1930. Sold June 2021 for $20,000.
    <b>Swann Auction Galleries:</b> James Joyce, <i>Ulysses,</i> deluxe limited issue, signed, London, 1936. Sold June 2021 for $21,250.
    <b>Swann Auction Galleries:</b> Mercator [family], <i>[World and Continents],</i> 5 double-page maps, Amsterdam, c. 1633. Sold June 2021 for $15,000.
    <b>Swann Auction Galleries:</b> George Schlegel, <i>New York, Taken from Central Park,</i> hand-finished color-tinted lithograph, 1874. Sold June 2021 for $11,250.
    <b>Swann Auction Galleries:</b> Nicolaus Copernicus, <i>De Revolutionibus Orbium Coelestium,</i> second edition, Basel, 1566. Sold April 2021 for $75,000.
    <b>Swann Auction Galleries:</b> Book of Hours, Use of Utrecht, illuminated manuscript, c. 1435-45. Sold April 2021 for $60,000.
  • <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 20. ADAMS, JOHN QUINCY. Letter to the editors of the Boston Atlas on slavery and its political ramifications, 1842. $20,000 to $30,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 208. HEMINGWAY, ERNEST. <i>A Farewell To Arms.</i> New York: Charles Scribner's Sons, 1929. First edition. $2,000 to $3,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 237. ADDAMS, CHARLES. Original drawing "Now Remember-act casual." $5,000 to $7,000.
    <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 4. SMITH, ADAM. <i>An inquiry into the nature and causes of the wealth of nations.</i> Philadelphia, 1789. The first American edition. $4,000 to $6,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 131. BEETHOVEN, LUDWIG VON. <i>Cinquieme Sinfonie en ut mineur: C Moll de Louis Van Beethoven. Oeuvre 67.</i> First edition of the complete score. $3,000 to $5,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 73. Chinese Export Painting. Album of twenty-three original Chinese natural history studies of flowers and insects. Likely Canton: circa 1850. $2,000 to $3,000.
    <b><center>Doyle<br>Rare Books, Autographs & Maps<br>September 23, 2021</b>
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 241. GOREY, EDWARD. Original drawing "Cat Drawing Wallpaper." Signed in Pencil in lower right margin. $2,000 to $4,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 36. LINCOLN, ABRAHAM. Autograph note signed instructing Edwin Stanton to meet with the important African American abolitionist and officer Martin Delany. [Washington:] 21 February 1865. $8,000 to $12,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 112. JONSON, BEN. <i>Workes</i>. London: William Stansby, 1616; Together with <i>Workes.</i> London: Richard Meighen,1640-41. $7,000 to $10,000.
    <b>Doyle, Rare Books, Autographs & Maps:</b> Lot 161. STURGIS, LEE. <i>Salmon Fishing on Cain River, New Brunswick.</i> (Chicago:) Privately printed (for the author by Ralph Fletcher Seymour), 1919. First edition. $3,000 to $5,000.
  • <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Rosellini (Ippolito). <i>I Monumenti dell Egitto e Della Nubia,</i> Plate Volumes 1, 11 & 111, 3 vols. Elephant folio. €50,000 to €80,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Curtis (William), 1746 - 179, & other Editors. <i>The Botanical Magazine: or, The Flower Garden Displayed.</i> London 1793 - 1982-83. Together 184 vols. [with] other botanical material. €30,000 to €40,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Berkeley (George). <i>A Treatise Concerning the principles of Human Knowledge, wherein the chief Causes of Error and Difficulty in the Sciences…</i> Part I, Dublin, 1710 Rare First Edn. €15,000 to €20,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Ruskin (John). A large finely executed Pencil Drawing, captioned <i>Oxford Cathedral, The Choir,</i> & Signed 'J. Ruskin Ch. Ch. 1838. €15,000 to €20,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Sir Edward L. Lutyens. Howth Castle Plans: A Series of 10 Original Architects Drawings and Sketches, Alterations and Additions for J.C. Gaisford St. Lawrence, County Dublin, Ireland. €8,000 to €12,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Newman (Rev. Fr. John Henry, later Cardinal, now Saint) A very good collection of 24 A.L.S. to [Thomas] Gaisford of the Gaisford St. Lawrence family of Howth Castle. €10,000 to €15,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Manuscript Atlas: Hodges, Smith & Co. <i>The Estate of the Rt. Hon. the Earl of Howth Situate in the County of Dublin,</i> lg. atlas folio Dublin (Hodges, Smith & Co.) 1863. €4,000 to €6,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Anon. <i>Herbolario Volgare: nel quale se dimostra conoscer le herbe et le sue vrtu…</i> Sm. 8vo Venice (Gio Maria Palamides) 1539. €3,000 to €4,000.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Baron (Caesar). <i>Annales Ecclesiastici</i>. [With] <i>Annalium Ecclesiasticorum Caesaris Baronii... Apparatus.</i> [With] <i>Index Universalis Rerum Omnium</i> [and one other]. 38 vols total. €1,500 to €2,000.
    <b><center>Fonsie Mealy’s<br>The Library of Howth Castle<br>September 22nd & 23rd, 2021</b>
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Log Books of Three British Warships. Three folio Volumes, containing meticulously arranged logs of the voyages of Royal Navy Ships from 1876 – 1881. €1,200 to €1,800.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Walpole (Robert). <i>Memoirs Relating to European and Asiatic Turkey,</i> lg. 4to Lond. 1817. €1,000 to €1,500.
    <b>Fonsie Mealy’s, Sep. 22-23:</b> Bosio (Antonio). <i>Roma Sotteranea,</i> Opera Postuma. Large thick folio Rome (Guglielmo Facciotti) 1632. €1,000 to €1,500.
  • <b>Il Ponte, Sep. 21:</b> ZEILER, Martin - <i>Topographiae Italiae.</i> Francoforte: Mattheus Merian, 1688. €3,500 to €4,500.
    <b>Il Ponte, Sep. 21:</b> HAMILTON, William, Sir -- HANCARVILLE, Pierre-Francois HUGUES - Collection of Etruscan, Greek and Roman Antiquities from the Cabinet of the Hon. William Hamilton. Napoli: Francois Morelli, 1766-67. €38,000 to €48,000.
    <b>Il Ponte, Sep. 21:</b> [ASTRONOMIA] - Manoscritto astronomico. Italia: 1650. €1,000 to €1,500.
    <b>Il Ponte, Sep. 21:</b> DALI, Salvador - <i>Biblia Sacra vulgatae editionis.</i> Edizione “Ad Personam” Milano: Rizzoli, 1967. €40,000 to €60,000.

Article Search

Archived Articles

Ask Questions