Rare Book Monthly

Articles - October - 2012 Issue

E-Books: A Tentative Settlement, a Challenge, and Some Lower Prices

Once again $9.99 e-books can be found on Amazon.

The battle over e-book pricing that has ensnared Amazon, Apple, five book publishers, and the U.S. Department of Justice, took some more strange turns over the past few weeks. Some parties have settled, some fight on, some even wish to overturn the settlements. Meanwhile, the effect of some of the settlements has already begun to show up as Amazon lowered the price of some electronic books from $12.99 and $14.99 to $9.99, prices they set before the whole controversy erupted.

To briefly recap what you may already know, Amazon pioneered the e-book business, selling electronic books regularly in the $9.99 price range. That is substantially lower than printed copies, and for Amazon, left little room for profit. At times they sold for a loss. That was fine with Amazon. Their strategy was long term. They wanted to sell lots of their Kindle e-book readers, and dominate the electronic book field. The strategy appeared to be working as they controlled around 90% of the market.

However, book publishers, though getting their desired price from Amazon, were still uneasy. They saw cheap e-books as potentially eroding more expensive paper book sales, and feared the long term consequences of Amazon dominating the retail market. They wanted e-book prices to rise, so consumers would not become accustomed to low prices, and other retailers would be willing to enter the market.

Into this mix came Apple. Apple wanted to sell e-books too, but not for low margins. Apple likes to make lots of money now. So Apple agreed to sell e-books, provided they could charge more, yet still not be embarrassed by Amazon undercutting their prices. Apple and the book publishers had something in common – a desire to see e-book prices rise. So, five publishers and Apple agreed to contracts. These contracts specified that the publishers would now use what is known as the “agency model” to sell books. Instead of selling books at a wholesale price, and allowing retailers to decide what price they would charge, the publishers set the retail prices, and then charged a percentage of that price to the retailers. In other words, the model assured that all retailers would sell books for the same price. With Amazon no longer being able to sell for less, Apple, and others, felt free to enter the e-book retailing business.

The U.S. Department of Justice cried “foul.” This is price-fixing, they said. The D.O.J. sued. Three of the publishers blinked. HarperCollins, Hachette, and Simon & Schuster agreed to discontinue the agency model. Penguin, Macmillan, and Apple did not. Apple not only did not agree to the settlement, but is challenging the right of the others to agree to the settlement. After all, they have entered into an agreement with the publishers that provides for agency model pricing, so, they say, the publishers have no right to agree to a settlement that infringes on their contracts. If their contracts are illegal, then a court of law must determine so, not some private parties agreeing to abridge Apple's contracts. Apple seeks to strike down the settlements and uphold their “agency” contracts.

That has not stopped Amazon from acting quickly. Already, we are seeing $9.99 e-books return to the Amazon website where new agreements have been reached with the settling publishers. How do consumers feel? Apple and others have argued that the agency model is good for consumers because it enables more vendors to compete. Usually, consumers like competition. However, where you are selling a commodity item – all units are the same, as is the case with e-books – my guess is that consumers prefer to have one vendor who sells for less, than a whole mess of vendors, all charging the same higher price, from which to choose.

Rare Book Monthly

  • Sotheby’s
    Fine Books and Manuscripts
    8 December 2023
    Sotheby’s, Dec. 8: [Austen, Jane] — Isaac D'Israeli. Jane Austen's copy of Curiosities of Literature. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: [Austen, Jane]. A handsome first edition in boards of the author's debut novel. 70,000 - 100,000 USD
    Sotheby’s, Dec. 8: Brontë, Charlotte. "I am no bird; and no net ensnares me..." 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Eliot, George. The author's magnum opus. 25,000 - 35,000 USD
    Sotheby’s, Dec. 8: Whitman, Walt. Manuscript written upon the Death of Lincoln, 1865. 60,000 - 80,000 USD
  • Sotheby’s
    Important Modern Literature from the Library of an American Filmmaker
    8 December 2023
    Sotheby’s, Dec. 8: Kerouac, Jack. Typescript scroll of The Dharma Bums. Typed by Kerouac in Orlando, Florida, 1957, published by Viking in 1958. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. The autograph manuscript of "The Short Happy Life of Francis Macomber." [Key West, finished April 1936]. 300,000 - 500,000 USD
    Sotheby’s, Dec. 8: Miller, Henry. Typescript of The Last Book, a working title for Tropic of Cancer, written circa 1931–1932. 100,000 - 150,000 USD
    Sotheby’s, Dec. 8: Ruscha, Ed. Twentysix Gasoline Stations, with a lengthy inscription to Joe Goode. 40,000 - 60,000 USD
    Sotheby’s, Dec. 8: Hemingway, Ernest. in our time, first edition of Hemingway’s second book. 30,000 - 50,000 USD
  • Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Samuel Augustus Mitchell, A New Map of Texas, Oregon and California with the Regions Adjoining, Philadelphia, 1846. $3,500 to $5,000.
    Swann, Dec. 7: 17th–19th-century case maps of various locations. $1,500 to $2,000.
    Swann, Dec. 7: Andreas Cellarius, Haemisphaerium Stellatum Boreale Cum Subiecto Haemisphaerio Terrestri, celestial chart, Amsterdam, 1708. $2,500 to $3,500.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: Vincenzo Coronelli, Set of engraved gores for Coronelli’s monumental 42-inch terrestrial globe, Venice, circa 1688–97. $18,000 to $22,000.
    Swann, Dec. 7: Lucas Janszoon Waghenaer, group of four navigational charts, Antwerp, 1580s. $2,000 to $3,000.
    Swann, Dec. 7: Thomas Bros, Block Book of Berkeley, Oakland, 1920s. $800 to $1,200.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Nieuhoff & John Ogilby, An Embassy from the East-India Company of the United Provinces, map of China, plan of Canton, London, 1673. $1,200 to $1,800.
    Swann, Dec. 7: Frederick Sander, Reichenbachia, St. Albans, 1888-1894. $5,000 to $7,000.
    Swann, Dec. 7: Two early illustrated works on horsemanship and breeding, Nuremberg, early 18th century. $700 to $800.
    Swann
    Maps & Atlases, Natural History & Color Plate Books
    December 7, 2023
    Swann, Dec. 7: John Gould, A Monograph of the Ramphastidae, or Family of Toucans. Supplement to the First Edition, London, 1834; 1855. $40,000 to $60,000.
    Swann, Dec. 7: John Pinkerton, A General Collection of the Best and Most Interesting Voyages and Travels in All Parts of the World, London, 1808–14. $1,500 to $2,500.
    Swann, Dec. 7: Oakley Hoopes Bailey, Hackensack, New Jersey, Boston, 1896. $800 to $1,200.
  • CHRISTIE’S
    Valuable Books and Manuscripts
    London auction
    13 December
    Find out more
    Christie’s, Explore now
    TREW, Christoph Jacob (1695–1769). Plantae Selectae quarum imagines ad exemplaria naturalia Londini in hortus curiosorum. [Nuremberg: 1750–1773]. £30,000–40,000
    Christie’s, Explore now
    VERBIEST, Ferdinand (1623–88). Liber Organicus Astronomiae Europaeae apud Sinas restituate. [Beijing: Board of Astronomy, 1674]. £250,000–350,000
    Christie’s, Explore now
    PROPERTY FROM THE COLLECTION OF ALICE & NIKOLAUS HARNONCOURT. Master of Jean Rolin (active 1445–65). Book of Hours, use of Paris, in Latin and French, [Paris, c.1450–1460]. £120,000–180,000
    Christie’s, Explore now
    A SILVER MICROSCOPE. Probably by Antoni van Leeuwenhoek (1632–1723), c.1700. £150,000–250,000
    Christie’s, Explore now
    AN ENGLISH HORARY QUADRANT
    C.1311. £100,000–150,000
  • Fonsie Mealy’s, Dec. 12-13: Roberts (David) & Croly (George). The Holy Land, Syria, Idumae, Arabia, Egypt and Nubia. Lond. 1842 - 1843 [-49]. First Edn. €10,000 to €15,000.
    Fonsie Mealy’s, Dec. 12-13: Incunabula: O'Fihily (Maurice). Duns Scotus Joannes: O'Fihely, Maurice Abp… Venice, 20th November 1497. €8,000 to €12,000.
    Fonsie Mealy’s, Dec. 12-13: An important file of documents with provenance to G.A. Newsom, manager of the Jacob’s Factory in Dublin, occupied by insurgents during Easter Week 1916. €6,000 to €9,000.
    Fonsie Mealy’s, Dec. 12-13: WILDE (Oscar), 1854-1900, playwright, aesthete and wit. A lock of Wilde’s Hair, presented by his son to the distinguished Irish actor Mícheál MacLiammóir. €6,000 to €8,000.
    Fonsie Mealy’s, Dec. 12-13: Heaney (Seamus). Bog Poems, London, 1975. Special Limited Edition, No. 33 of 150 Copies, Signed by Author. Illus. by Barrie Cooke. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: Binding: Burke, Thomas O.P. (de Burgo). Hibernia Dominicana, Sive Historia Provinciae Hiberniae Ordinis Praedicatorum, ... 1762. First Edition. €4,000 to €6,000.
    Fonsie Mealy’s, Dec. 12-13: COLLINS, Michael. An important TL, 29 July 1922, addressed to GOVERNMENT on ‘suggested Proclamation warning all concerned that troops have orders to shoot prisoners found sniping, ambushing etc.’. €3,000 to €4,000.
    Fonsie Mealy’s, Dec. 12-13: Scott Fitzgerald (F.) The Great Gatsby, New York (Charles Scribner's Sons) 1925, First Edn. €2,000 to €3,000.
    Fonsie Mealy’s, Dec. 12-13: Yeats (W.B.) The Poems of W.B. Yeats, 2 vols. Lond. (MacMillan & Co.) 1949. Limited Edition, No. 46 of 375 Copies Only, Signed by W.B. Yeats. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of the Russian Empire, Description in English and French, Lg. folio London (S. Gosnell) 1803. First Edn. €1,000 to €1,500.
    Fonsie Mealy’s, Dec. 12-13: Miller (William) Publisher. The Costume of Turkey, Illustrated by a Series of Engravings. Lg. folio Lond.(T. Bensley) 1802. First Edn. €800 to €1,200.
    Fonsie Mealy’s, Dec. 12-13: Mason (Geo. Henry). The Costume of China, Illustrated with Sixty Engravings. Lg. folio London (for W. Miller) 1800. First Edn. €1,400 to €1,800

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