Rare Book Monthly

Articles - October - 2012 Issue

Selling History - Moving on Down the Highway

History You Can Buy - fresh thinking on the challenge of building an audience

History You Can Buy - fresh thinking on the challenge of building an audience

Jim Croce said or perhaps I should say sang “Movin’ me down the highway” in 1973 and we have been hearing it ever since on radios and in elevators.  Seth Kaller and John Reznikoff got the message and heard something in the song most other booksellers have not.   Many, and its probably a safe assumption most, booksellers have been closing shops.  Seth of Seth Kaller, Inc. Historical Autographs and John Reznikoff of University Archives have partnered with Stephen Rockwell [he’s a distant relative of Norman] Desloge, owner of six Rockwell Galleries in Fairfield County, Connecticut. They are converting one of the galleries into a mixed media shop in Westport to sell collectible history, much of it on paper.  It’s an experiment with a good chance of success.  The shop will feature a combination of objects, documents, ephemera and books, in other words the new quartet of mixed media collecting.  Bookshops may be closing but shops that mimic the combination of materials that next generation collectors are acquiring stand a good chance of success.

The facility is 1,250 square feet.  Rockwell’s framing operation uses 20%, and the balance- gallery space formerly showing contemporary art- has been given over for the display of appealing historic offerings.  Rockwell staff will explain the objects as well as assist with framing decisions.  When questions exceed the staff’s knowledge, they will link the prospective client by phone or email with Kaller’s or Reznikoff’s offices, depending on ownership of the particular item.

Mr. Rockwell-Desloge, interviewed for this article, suggested he views the symbiotic relationship of collectible objects and art and framing as important to both sides.  He believes both will benefit from the collaboration.
   

Bookstores, for many years, have been in decline, their single concept too often not strong enough to pay the rent and justify the time and money invested.  The notion of frame-able material on the other hand is positioned close to the bull’s eye of the new collecting paradigm that is subject-centric but scattered with respect to media.  Photography, original art, documents, baseball gloves and bats, a general’s baton, and his love letters are all aspects of the ‘complete’ approach that new style, deep and compelling collections increasingly encompass.

This venture is in some sense a marriage of convenience; framers looking for more work and sellers of history looking for a wider market.  It is a marriage that makes sense.  Whether, in the most logically constructed retail model, framing is equal to content will need to be confirmed.  It could be.


Rare Book Monthly

  • Bonhams, Dec. 8-18: Autograph Letter Signed ("Martinus Luther") to His Friend the Theologian Gerhard Wiskamp ("Gerardo Xantho Lampadario"). $100,000 - $150,000.
    Bonhams, Dec. 8-18: An Exceptionally Fine Copy of Austenís Emma: A Novel in Three Volumes. $40,000 - $60,000.
    Bonhams, Dec. 8-18: Presentation Copy of Ernest Hemmingwayís A Farewell to Arms for Edward Titus of the Black Mankin Press. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript Signed Integrally for "The Songs of Pooh," by Alan Alexander. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Autograph Manuscript of "Three Fragments from Gˆtterd‰mmerung" by Richard Wagner. $30,000 - $50,000.
    Bonhams, Dec. 8-18: Original Preliminary Artwork, for the First Edition of Snow Crash. $20,000 - $30,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("T.R. Malthus") to Economist Nassau Senior on Wealth, Labor and Adam Smith. $20,000 - $30,000.
    Bonhams, Dec. 8-18: History of the Peloponnesian War by Thucydides Finely Bound by Michael Wilcox. $20,000 - $30,000.
    Bonhams, Dec. 8-18: First Edition of Lewis and Clark: Travels to the Source of the Missouri River and Across the American Continent to the Pacific Ocean. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Original Artwork for the First Edition of Neal Stephenson's Groundbreaking Novel Snow Crash. $100,000 - $150,000.
    Bonhams, Dec. 8-18: A Complete Set Signed Deluxe Editions of King's The Dark Tower Series by Stephen King. $8,000 - $12,000.
    Bonhams, Dec. 8-18: Autograph Letter Signed ("John Adams") to James Le Ray de Chaumont During the Crucial Years of the Revolutionary War. $8,000 - $12,000.
  • Sotheby’s
    Book Week
    December 9-17, 2025
    Sotheby’s, Dec. 12: Hooke, Robert. Micrographia: or some Physiological Descriptions of Minute Bodies made by Magnifying Glasses. London: James Allestry for the Royal Society, 1667. $12,000 to $15,000.
    Sotheby’s, Dec. 12: Chappuzeau, Samuel. The history of jewels, first edition in English. London: T.N. for Hobart Kemp, 1671. $12,000 to $18,000.
    Sotheby’s, Dec. 12: Sowerby, James. Exotic Mineralogy, containing his most realistic mineral depictions, London: Benjamin Meredith, 1811, Arding and Merrett, 1817. $5,000 to $7,000.
  • Heritage Auctions
    Rare Books Signature Auction
    December 15, 2025
    Heritage, Dec. 15: John Donne. Poems, By J. D. With Elegies on the Author's Death. London: M[iles]. F[lesher]. for John Marriot, 1633.
    Heritage, Dec. 15: Edgar Rice Burroughs. Tarzan of the Apes.
    Heritage, Dec. 15: F. Scott Fitzgerald. Tender is the Night. A Romance.
    Heritage, Dec. 15: Bram Stoker. Dracula. Westminster: Archibald Constable & Co., 1897.
    Heritage, Dec. 15: Jerry Thomas. How to Mix Drinks, or the Bon-Vivant's Companion, Containing Clear and Reliable Directions for Mixing All the Beverages Used in the United States…
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