Rare Book Monthly

Articles - February - 2004 Issue

Profit & Pleasure: The Bookseller as Publisher

Renee2

We recently reprinted George Witton’s Scapegoats of the Empire (1907) in all three formats


By Renée Magriel Roberts

Cape Cod, Harwich Port. About a year ago I was selling a very hard-to-find copy of Britt-Mari Näsström’s Freyja, Goddess of the North to a customer and found the book — how should I describe this? — sticking to my hands. You know the feeling — you’re happy to have the sale, but you realize that you’ll probably never see the book again. I expect that any closet bibliophile/bookseller who has ever dealt with rare books has had the same twinge, felt the same mixed emotions.

Profitability in our area of bookselling usually hinges upon locating truly rare books. There is always a buyer for these books, especially if they are in very good condition. It is always nice to stumble upon these titles at public sales, but with the proliferation of new and amateur buyers who are using the Internet, such finds are becoming ever more scarce. We routinely buy books to upgrade the quality of our inventory, but we see the cost of such investment steadily rising.

In any event, while handling that book on Freyja I experienced a bit of an epiphany: I realized that there were buyers out there who would certainly be interested in the book’s content, and would actually prefer a lower price to a first edition. The more I thought about it, the more attractive the prospect became — isn’t it a bookseller’s dream to have a monopoly on a particular book, as one would have if working with a live author? In the case of rare books, why not copy them before letting the only existing example out of one’s hands? In any event, we contacted Näsström, who (as it happened) had a revised MS in preparation, and we are now the publisher of her book.

For a bookseller selling exclusively over the Internet, the beauty of combining publishing with sales is also obvious. While publishers have to deeply discount books to distributors to get them in retail bricks-and-mortar stores, an Internet bookseller can sell the book at retail, while buying (printing) it at cost. And it’s like printing money; when you need more books to sell, you can just print them.

We made some other decisions critical to our particular clientele and product mix. We decided to focus on high-value scholarly non-fiction in areas where I had some experience, interest and familiarity — history, mythology, literary criticism, religion, the arts, etc, and avoid such fields as the hard sciences. We decided to avoid mass market areas, like popular novels, exposés, and mysteries — books that require a good deal of marketing to create demand. Because our space is very limited, we also decided to publish books in very small quantities, depending upon a higher than usual retail price, rather than having more moderate pricing, but much larger quantities to warehouse and handle. We are not quite print-on-demand, but we’re close to it.

Rare Book Monthly

  • <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> MITCHELL, John (1711-1768). A Map of the British and French Dominions in North America. Copperplate engraving with original hand color. London, 1755. $250,000 to $350,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Brown Pelican (Standing), Plate 251. Aquatint engraving with original hand color. London, 1827-1838. $175,000 to $225,000.
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Fish Hawk or Osprey, Plate 81. Aquatint engraving with original hand color. London: 1827-1838. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> GONZALES DE MENDOZA, Juan (1545 - 1618). <i>The Historie of the great and mightie kingdome of China…</i> London, 1588. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> VERBIEST, Ferdinand (1623-1688). [World Map] Kun-Yu Ch'uan-Tu. Engraved twelve sheet map with vertical sections joined to form six sheets. Korea, Seoul, c. 1860. $100,000 to $150,000.
    <b>Arader Galleries, Apr. 4:</b> SANGGI, Chong (1678-1752). Korean Atlas. Manuscript map on mulberry bark paper. C. 1750-1790. $100,000 to $150,000.
    <center><b>Arader Galleries<br>April Auction<br>April 4, 2020</b>
    <b>Arader Galleries, Apr. 4:</b> AUDUBON, John James (1785 - 1851). Ivory-billed Woodpecker, Plate 66. Aquatint engraving with original hand color. London, 1827-1838. $80,000 to $120,000.
    <b>Arader Galleries, Apr. 4:</b> AKERMAN, Anders (1721-1778). & AKREL, Frederik (1779-1868). Pair of Celestial and Terrestrial Globes. Stockholm, c. 1800. 23 inch diameter, each. $60,000 to $100,000.
    <b>Arader Galleries, Apr. 4:</b> BENNETT, Lieut. William Pyt (d. in action, 1916). AN IMPORTANT AND APPARENTLY UNPUBLISHED SERIES OF GELATIN SILVER PHOTOGRAPHS OF LHASA AND TIBET TAKEN DURING THE CELEBRATED YOUNGHUSBAND MISSION OF 1904. $60,000 to $80,000
  • <b>Swann Auction Galleries:</b> Abraham Lincoln, <i>Emancipation Proclamation by the President of the United States,</i> pamphlet, 1862. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Family papers of the distinguished Ruby-Jackson family, Portland, Maine, 1853-1961. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Family papers of the Confederate Vice President Alexander Stephens & the persons who served him, 1866-1907. $25,000 to $35,000.
    <b>Swann Auction Galleries:</b> Autograph book with inscriptions by orators Moses Roper & Peter Williams, 1821-54. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Archive of letters, postcards, and greeting cards sent by Romare Bearden, 1949-87. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b><br>E. Simms Campbell, <i>A Night-Club Map of Harlem,</i> in inaugural issue of Manhattan, 1933. $10,000 to $15,000.
    <b>Swann Auction Galleries:</b> Papers of the comedian Nipsey Russell, including a letter from MLK, 1929-2000. $6,000 to $9,000.
    <b>Swann Auction Galleries:</b> Early German-American anti-slavery broadside, <i>Sclaven-Handel,</i> Philadelphia, 1794. $12,000 to $18,000.
    <b>Swann Auction Galleries:</b> Edmonia Lewis, prominent sculptor, carte-de-visite by Henry Rocher, c. 1866-71. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b><br><i>The Black Panther: Black Community News Service,</i> 44 issues, San Francisco, 1967-1971. $3,000 to $4,000.
    <b>Swann Auction Galleries:</b> Ernest Withers, <i>I Am A Man, Sanitation Workers Strike,</i> silver print, 1968. $5,000 to $7,500.
    <b>Swann Auction Galleries:</b> <i>March For Freedom Now!,</i> poster for the 1960 Republican Convention. $4,000 to $6,000.

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