Rare Book Monthly

Articles - December - 2011 Issue

B&N – Back from the Grave?

Nooktablet

Barnes & Noble's new Nook Tablet.

Last month we wrote about the enormous steps forward by the largest online bookseller, and now everything else seller, Amazon.com. Click here. Amazon is using its Kindle eBook reader to catapult itself into the tablet computer business. In other words, it is taking on market leader Apple and its incredibly successful iPad. This is no small competition over yet another electronic device. With a tablet computer comes the opportunity to sell content, potentially far more profitable over the long haul than a one-time sale of a device. While many others either do or could manufacture tablets, few companies have access to large amounts of content to sell. Apple does. And Amazon, with all of its electronic books for starters, is another that does. Amazon and Apple are headed into a fierce competition, and considering the size of the market, it is possible that both will succeed.

Now comes Barnes & Noble. B&N is an old-line chain of bookstores, a purveyor using a model very successful in 1990s, but dying in the new century. Its longtime closest competitor and look alike, Borders, recently succumbed to the model's old age, boarding up the last of its stores in September. Many observers and business analysts began a death watch for B&N, its future demise seemingly inevitable. Not quite yet. B&N's management, uncreative and behind the times for so long, made a last ditch effort when it introduced an electronic reader of its own, the Nook, last year to compete with Amazon's Kindle eReader. Now the Nook is morphing into a tablet computer as well. And, Barnes & Noble, with access to voluminous amounts of reading material to sell, is one of the few companies with content to to go along with its tablet. Can Barnes & Noble, dying bookseller of yesteryear, pull off this “Hail Mary” touchdown pass in the final seconds of the fourth quarter to win the game? Stay tuned.

Technologically ages ago (a few months), Amazon had just its pioneering and market leading eReader, the Kindle. Late to the game Barnes & Noble responded with its eReader, the Nook. Meanwhile, Apple controlled the market for tablets with its iPad. But then, B&N did something different. It introduced a Nook eReader that had some of the features of a tablet. It was a mongrel. Essentially an electronic reader, it could connect to the internet and do various tablet computer-like things. B&N actually beat Amazon to the punch. However, Amazon responded. A few weeks ago, it introduced the Kindle Fire, still part electronic reader, but more like a tablet computer. So, the ball was back in B&N's court. Once again, B&N lifted itself off the canvas with its Nook Tablet. This is more like a tablet than its earlier Nook. The question, now, is why would anyone buy a tablet from a weaker player, like B&N, when models can be purchased from powerhouses Apple and Amazon?

It is a matter of positioning. At $249, it is substantially cheaper than its Apple counterpart, though Amazon has slashed the Kindle Fire to $199. We will not go into technical specs. - speed, memory, weight, and such. Few would question the iPad is the best pure tablet. However, according to Barnes & Noble, their tablet is better designed for readers. The claim, which seems to have the backing of many commentators, is that it is easier to read eBooks on a Nook Tablet than on a Kindle Fire. As Amazon has moved to be more tablet than eReader-like, to take on Apple, B&N has tried to find a niche for people who want the best in eReaders, but with tablet-like features. And, while we always hear that books are dying, that pre-mortum pertains to printed books, not electronic ones. People are still readers, and if Amazon is going to shift away from readers to more generalists, B&N is attempting to jump into the void.

An example of this can be seen in sales by gender. B&N CEO William Lynch noted that 60% of the books and magazines in their stores are purchased by women. Men may want high tech gadgets that can do everything, but many women prefer simply to read a book or magazine. The Nook Tablet is designed to appeal to them (and men with similar priorities). Barnes & Noble has lots of books to offer Nook readers, as well as having the most extensive selection of electronic magazines and newspapers anywhere.

B&N has another advantage over Amazon. Their stores, long a costly a millstone hung around their neck, now offers B&N a place where tablet customers can seek help and instruction. Amazon cannot provide this. Whether Nook and content sales can justify the cost of B&N's stores remains to be seen, but Apple successfully operates a chain of retail outlets.

How did the experts react to Barnes & Noble's plan? Well, if the stock market reflects what those experts willing to put their money down believe, the reviews were positive. The value of the company's stock rose 50% in the ten days after the Nook Tablet was introduced. That sounds like a fairly strong endorsement to us.

Of Course, Mr. Lynch did not just hype the Nook Tablet. He was wildly optimistic about B&N's prospects in general. Though sales of printed books are declining, a trend he expects to continue, they are still a popular item, and the demise of Borders and many small independent retailers is expected to increase B&N's market share substantially. Meanwhile, sales of eBooks grow at a rapid pace, and B&N now believes it is poised to grab an increasing share of that market.

Finally, there is one ace in the hole that may take B&N from the edge of despair to success in the second decade of the 21st century. B&N does not have the financial strength to compete indefinitely with an Apple or an Amazon. It must grow its sales and profits rapidly if it is to avoid being crushed by its larger competitors. However, as noted before, there are others who might like to get in the tablet market, but lack the content to do so. Apple has quickly grown to be the second most valuable company in America (behind only Exxon-Mobil) and Amazon is biting at their heels. There is a most lucrative business here, and any large player in the field of technology (insert name here) might look at B&N as an entry, perhaps their only entry, to the field. As such, B&N is a potential takeover target. If that day arises, you can be sure Mr. Lynch will be asking top dollar for a company that once looked like it was heading down the same road to bankruptcy Borders followed earlier this year. Nothing is guaranteed, but there is finally a light visible at the end of Barnes & Noble's long tunnel.

Rare Book Monthly

  • <b>Swann Auction Galleries Mar 10:</b> Francis Scott Key, <i>Star Spangled Banner,</i> first printing, c. 1814-16. $8,000 to $12,000.
    <b>Swann Auction Galleries Mar 10:</b> William Sydney Porter, a.k.a. “O. Henry,” archive of drawings made to illustrate a lost mining memoir, c. 1883-84. $30,000 to $40,000.
    <b>Swann Auction Galleries Mar 10:</b> [Bay Psalm Book], printed for Hezekiah Usher of Boston, Cambridge, c. 1648-65. $50,000 to $75,000.
    <b>Swann Auction Galleries Mar 10:</b> Book of Mormon, first edition, Palmyra, 1830. $40,000 to $60,000.
    <b>Swann Auction Galleries Mar 10:</b> <i>Noticia estraordinario,</i> probable first announcement in Mexico City of the fall of the Alamo, 1836. $40,000 to $60,000.
    <b>Swann Auction Galleries Mar 10:</b> Patrick Gass, first edition of earliest first-hand account of the Lewis and Clarke expedition, Pittsburgh, 1807. $6,000 to $9,000.
    <b>Swann Auction Galleries Mar 10:</b> Diploma from the Princeton Class of 1783, commencement attended by Washington & Continental Congress. $10,000 to $15,000.
    <b>Swann Auction Galleries Mar 10:</b> <i>Sprague Light Cavalry!</i> color-printed broadside, NY, 1863. $5,000 to $7,500.
    <b>Swann Auction Galleries Mar 10:</b> <i>The Lincoln & Johnson Union Campaign Songster,</i> Philadelphia, 1864. $3,000 to $4,000.
    <b>Swann Auction Galleries Mar 10:</b> Lucy Parsons, labor organizer, albumen cabinet card, New York, 1886. $800 to $1,200.
    <b>Swann Auction Galleries Mar 10:</b> Daniel L.F. Swift, journal as third mate on a Pacific Whaling voyage, 1848-1850. $3,000 to $4,0000.
    <b>Swann Auction Galleries Mar 10:</b> Two photos of Thomas Moran, Grand Canyon, silver prints, 1901. $1,500 to $2,500.
  • <b>Morton Subastas, Feb 25:</b> Nebel, Carl. The War Between the United States and Mexico. New York, 1851. $270,000 - $300,000 MXN / USD $15,000 - $16,666
    <b>Morton Subastas, Feb 25:</b> Nebel, Carl. The War Between the United States and Mexico. New York, 1851. $270,000 - $300,000 MXN / USD $15,000 - $16,666
    <b>Morton Subastas, Feb 25:</b> Bolaños, Joaquín. La Portentosa Vida de la Muerte... (“The Portentous Life of Death”) México, 1792. $50,000 - $60,000 MXN / USD $2,777 - $3,333
    <b>Morton Subastas, Feb 25:</b> Tratado de Paz… entre la República Mexicana y los Estados Unidos. (“Treaty of Peace… Between the Mexican Republic and the United States”) 1848. $80,000 - $90,000 MXN / USD $4,444 - $5,000
    <b>Morton Subastas, Feb 25:</b> Fabregat, Josep Joaquín. Vista de la Plaza de México… (“View of the Square of Mexico”) México, 1797. $60,000 - $100,000 MXN / USD $3,333 - $5,555
    <b>Morton Subastas, Feb 25:</b> Hidalgo y Costilla, Miguel. Invitación al Coronel Narciso de la Canal… (“Invitation to Coronel Narciso de la Canal…”) 1810. $170,000 - $200,000 MXN / USD $9,444 - $11,111
    <b>Morton Subastas, Feb 25:</b> Gálvez, Joseph de. Real Cédula de Erección de la Compañía de Filipinas. (“Royal Notice of the Creation of the Company of the Philippines”) 1785. $40,000 - $60,000 MXN / USD $2,222 - $3,333
    <b>Morton Subastas, Feb 25:</b> Colección de Constituciones de los Estados Unidos Mexicanos (“Collection of Constitutions of the United Mexican States”) México, 1828. $50,000 - $60,000 MXN / USD $2,777 - $3,333
    <b>Morton Subastas, Feb 25:</b> Ruelas, Julio. Poemario Manuscrito Ilustrado, Dedicado a Lorencita Braniff (“Collection of Illustrated Poem Manuscripts, Dedicated to Lorencita Braniff”). 1903. $60,000 - $70,000 MXN / USD $3,333 - $3,888
    <b>Morton Subastas, Feb 25:</b> Espinosa de los Monteros, Juan J. Aviso de la Junta Soberana al Público (“Notice of the Sovereign Meeting to the Public”) 1821. $60,000 - $80,000 MXN / USD $3,333 - $4,444
    <b>Morton Subastas, Feb 25:</b> Constitución Federal de los Estados Unidos Mexicanos... (“Federal Constitution of the United Mexican States”) México, 1824. $140,000 - $150,000 MXN / USD $7,777 - $8,333
    <b>Morton Subastas, Feb 25:</b> Alcaraz, Ramón. Apuntes para la Historia de la Guerra entre México y los EU (“Notes on the History of the War between Mexico and the United States”). 1848. $40,000 - $50,000 MXN / USD $2,222 - $2,777
  • <b>Bonhams, Mar. 6:</b> Helvelius. Two Autograph Letters Signed to Francis Aston, Royal Society Secretary, noting his feud with Robert Hooke, 5 pp total, 1685. $70,000 to $100,000.
    <b>Bonhams, Mar. 6:</b> Newton, Isaac. Autograph manuscript on God, 4 pp, c.1710, "In the beginning was the Word...."?$100,000 to $150,000.
    <b>Bonhams, Mar. 6:</b> Beethoven's Ninth Symphony. First edition, first issue. Untrimmed copy in contemporary boards. $30,000 to $50,000.
    <b>Bonhams, Mar. 6:</b> Lincoln, Abraham. Signed photograph, beardless portrait with Civil War provenance. $80,000 to $120,000.
    <b>Bonhams, Mar. 6:</b> IMPEACHMENT. Original engrossed copy of the first Andrew Johnson impeachment resolution vote. $120,000 to $180,000.
    <b>Bonhams, Mar. 6:</b> Mucha, Alphonse. 11 original pencil drawings for?<i>Andelicek z Baroku,</i> "Litte Baroque Angel," Prague, 1929. $10,000 to $15,000.
    <b>Bonhams, Mar. 6:</b> Einstein, Albert. Annotated Galley Proofs for <i>The Meaning of Relativity.</i> 1921. $25,000 to $35,000.
    <b>Bonhams, Mar. 6:</b> Silverstein, Shel. Original maquette for <i>The Giving Tree,</i> 34 original drawings. $10,000 to $15,000.
    <b>Bonhams, Mar. 6:</b> Roth, Philip. Typed Manuscript with substantial autograph corrections for an unpublished sequel to <i>The Breast.</i> $10,000 to $15,000.
    <b>Bonhams, Mar. 6:</b> Taupin, Bernie. Autograph Manuscript, the original draft of lyrics for Elton John's "Candle in the Wind," 2 pp, 1973. $100,000 to $150,000.
    <b>Bonhams, Mar. 6:</b> HARVEY, WILLIAM. <i>De Motu Cordis et Sanguinis in Animalibus Anatomica Exercitatio.</i> Padua: 1643. $12,000 to $18,000.
    <b>Bonhams, Mar. 6:</b> CESALPINO, ANDREA. <i>Peripateticarum Quaestionum Libri Quinque.</i> Venice: 1571. $30,000 to $40,000.
  • <b>ALDE, Feb. 26:</b> Leon TOLSTOÏ. <i>Anna Karenina.</i> Moscou, 1878. First and full edition of the Russian novel, in the author’s language.<br>Est. 3 000 / 4 000 €
    <b>ALDE, Feb. 26:</b> Mark TWAIN. <i>Adventures of Huckleberry Finn (Tom Sawyer's comrade).</i> New York, 1885. First American edition.<br>Est. 5 000 / 6 000 €
    <b>ALDE, Feb. 26:</b> Walt WHITMAN. <i>Leaves of Grass.</i> Brooklyn, New York, 1856. Second edition gathering 32 poems. Est. 3 000 / 4 000 €
    <b>ALDE, Feb. 26:</b> Karen BLIXEN. <i>Out of Africa.</i> Londres, 1937. First edition in the UK, before Danish translation and American release.<br>Est. 1 500 / 2 000 €
    <b>ALDE, Feb. 26:</b> Ernest HEMINGWAY. <i>A Farewell to Arms.</i> New York, 1929. First edition with $2.50 on the dust and A on the copyright page.<br>Est. 2 000 / 3 000 €
    <b>ALDE, Feb. 26:</b> James JOYCE. <i>Ulysses.</i> Paris, Shakespeare and Company, 1922. First edition published by Sylvia Beach. Est. 3 000 / 4 000 €
    <b>ALDE, Feb. 26:</b> James JOYCE. <i>Dubliners.</i> Londres, 1914. First edition. Nice copy in publisher’s cardboard. Est. 2 000 / 3 000 €
    <b>ALDE, Feb. 26:</b> Franz KAFKA. 8 novels in German first edition, published in München, Leipzig and Berlin 1916-1931. Est. from 300 / 400 to 2 000 / 3 000 €
    <b>ALDE, Feb. 26:</b> David Herbert LAWRENCE. <i>Lady Chatterley's Lover.</i> Florence, 1928. Privately printed first edition. Est. 4 000 / 5 000 €
    John STEINBECK. <i>The Grapes of Wrath.</i> New York, 1939. First edition. Nice copy with $2.75 on the cover. Est. 1 000 / 1 200 €
  • <center><b>University Archives<br>Autographs, Books & Relics Including Kerouac Estate<br>& Hemingway<br>February 26, 2020</b>
    <b>University Archives, Feb. 26:</b> Ernest Hemingway's Typewriter Used to Write "A Moveable Feast", Impeccable Provenance From His Biographer A. E. Hotchner. $50,000 to $100,000.
    <b>University Archives, Feb. 26:</b> Samuel Colt, "The Gun that Won the West": 3 Signed Patent Items for "Revolving Cylinder Guns". $40,000 to $50,000.
    <b>University Archives, Feb. 26:</b> Jack Kerouac's Own Typewriter From His Estate Used to Write His Very Last Book. $18,000 to $20,000.
    <center><b>University Archives<br>Autographs, Books & Relics Including Kerouac Estate<br>& Hemingway<br>February 26, 2020</b>
    <b>University Archives, Feb. 26:</b> Rare Force Engraving of the Declaration of Independence Printed in 1848. $15,000 to $18,000.
    <b>University Archives, Feb. 26:</b> Superb Tchaikovsky ALS to Napravnik, 4pp on "Mazeppa". $12,000 to $15,000.
    <b>University Archives, Feb. 26:</b> Wounded Knee Massacre Same Day Eyewitness Account by Participant, "the 7th needn't be ashamed of today's record". $10,000 to $12,000.
    <center><b>University Archives<br>Autographs, Books & Relics Including Kerouac Estate<br>& Hemingway<br>February 26, 2020</b>
    <b>University Archives, Feb. 26:</b> F. Scott Fitzgerald Signed Gordon Bryant Portrait -- Finest Known. $8,000 to $9,000.
    <b>University Archives, Feb. 26:</b> Neil Armstrong ALS on NASA Letterhead Regarding His X-15 Flights. $7,000 to $8,000.
    <b>University Archives, Feb. 26:</b> M. Gandhi Letter: "the life span of human beings is preordained..." -- Fantastic Spiritual Content. $7,000 to $8,000.
    <center><b>University Archives<br>Autographs, Books & Relics Including Kerouac Estate<br>& Hemingway<br>February 26, 2020</b>
    <b>University Archives, Feb. 26:</b> "Damn the torpedoes!" Riveting 24pp ALS of Admiral Farragut's Steward Describing the "Battle of Mobile Bay”. $6,000 to $7,000.
    <b>University Archives, Feb. 26:</b> Abraham Lincoln Signed Order to Suspend Execution. $5,000 to $6,000.
    <b>University Archives, Feb. 26:</b> Napoleon DS Featuring Imperial Eagle and Enormous Great Seal Appointing Norman Politician Baron of the Empire. $4,000 to $5,000.

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