Rare Book Monthly

Articles - November - 2010 Issue

Barnes & Nobles Announces Nook Color; will Amazon also join the fray?

1nook

The New Nook Color.


By Tom McKinney

Last month both Amazon and Barnes & Noble made headlines in the world of e-books, although for entirely separate reasons. On the 22nd, Amazon announced that their Kindle e-book readers would soon support a lending feature similar to that which Barnes & Noble has had implemented since the launch of their Nook e-book reader. Just like the Nook, Amazon's Kindles will have the ability to "lend" an e-book for up to fourteen days (books that are lent out cannot be read by the lender during the lease) to anyone else also equipped with a Kindle. Many are saying this is the death knell for Barnes & Noble's Nook; there remain very few incentives to convince buyers to choose Barnes & Noble over Amazon - the lending ability the last major one.

However, just three days after Amazon made their announcement, Barnes & Noble announced a new Nook e-book reader, dubbed the Nook Color. And this one's quite a bit different from their original: it has a full color display. The e-ink is gone and has been replaced by the same type of display used with Apple's iPad. I've written previously about full color e-book readers, but this is the first time one of the major, established e-book reader retailers has put out an effort in color.

As recently as late May, Amazon's CEO Jeff Bezos was quoted as saying that color e-ink displays were a long way away from being ready for the public, and that a color Kindle would not be announced any time soon. He may be right in that a "color e-ink" display is not ready for primetime, but smaller companies, and now Barnes & Noble, are banking on customers preferring any kind of color screen - even if it is the same as or similar to your television or computer screens. The main benefits of color are somewhat dependent on personal preference: magazine content now becomes an exclusive of color e-readers and tablets, and for the family, children's books in color are now viable as well. To motivate parents, 12,000 new kids titles are being added to the Nook's selection. Other color e-readers have the ability to play video, so having color can be one component to adding more than just reading to an e-reader experience (a color screen without adequate processing power, for example, would be a dud). The difference in cost between e-ink readers and color readers is still usually over $100, so it has its price. Depending on the success of the new Nook, Amazon may feel compelled to bring out a competitor.

Since Barnes & Noble's announcement of the Nook Color, commentators in the press and on the web have noted that this latest product blurs the line between e-reader and tablet. At $250, the price remains in normal e-reader territory and is a full 50% cheaper than Apple's baseline iPad. Compared to Hewlett Packard's recently released Slate 500 tablet (which I admit is geared towards a completely different purpose, as similar as the products look) we're looking at $250 vs. $799. So what's different about the Nook Color and its more expensive tablet cousins?

Rare Book Monthly

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    <b>Sotheby’s, through Apr. 27:</b><br>Ronald Reagan. Series of 37 letters to Senator George Murphy, and related material, 1968-90. £50,000 to £70,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Chaim Weizmann. Autograph letter signed, to General Sir Gilbert Clayton, 6 September 1918. £20,000 to £30,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Sir Winston Churchill. Autograph letter signed, to Pamela, Lady Lytton, 1942. £20,000 to $30,000.
    <center><b>Sotheby’s<br>Collection of a Connoisseur:<br>History in Manuscript, Part 2<br>27 April 2021</b>
    <b>Sotheby’s, through Apr. 27:</b><br>Oscar Wilde. Five autograph letters signed, to Alsager Vian, 1887. £15,000 to £20,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Napoleon I. Letter signed to Admiral Ganteaume, ordering the invasion of England, 22 August 1805. £10,000 to £15,000.
    <b>Sotheby’s, through Apr. 27:</b><br>Horatio, Viscount Nelson, and Emma Hamilton. Two autograph letter signed, to Catherine and George Matcham, 1805. £6,000 to £8,000.
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    <b>Swann Auction Galleries Apr 15:</b> Antonio Colmenero de Ledesma, the earliest publication concerned solely with chocolate, first edition, Madrid, 1631. $10,000 to $15,000.
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    <b>Swann Auction Galleries Apr 15:</b> <i>A Short Narrative of the Horrid Massacre in Boston,</i> English edition, London, 1770. $12,000 to $18,000.
    <b>Swann Auction Galleries Apr 15:</b> William Soule, <i>Lodge of the Plains Indians,</i> albumen print, 1872. $1,500 to $2,500.
    <b>Swann Auction Galleries Apr 15:</b> Manuscript document to enforce New York’s “Agreement of Non-Importation” during the heyday of the Sons of Liberty, New York, 1769. $10,000 to $15,000.
    <b>Swann Auction Galleries Apr 15:</b> Clarence Mackenzie, <i>Drummer Boy of the 13th Regiment of Brooklyn,</i> salt print with applied color, 1861. $3,000 to $4,000.
    <b>Swann Auction Galleries Apr 15:</b> Moses Lopez, <i>A Lunar Calendar,</i> first Jewish calendar published in America, Newport, RI, 1806. $3,000 to $4,000.
    <b>Swann Auction Galleries Apr 15:</b><br>The Book of Mormon, first edition, Palmyra, 1830. $30,000 to $40,000.
  • <center><b>Gonnelli Auction House<br>Books and Graphics<br>19th, 20th and 21st April 2021</b>
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    <b><center>Gonnelli: Apr. 20<br></b>Rossini Gioachino, Baguette de chef d'orchestre appartenuta a Gioachino Rossini, dono del Comune di Passy. 1500 €
    <b><center>Gonnelli: Apr. 21<br></b>Manetti Saverio, Storia naturale degli uccelli trattata con metodo. Cinque volumi. 1767. 18.000 €
    <b><center>Gonnelli: Apr. 21<br></b>Poe Edgar Allan, Double assassinat dans la rue morgue. Illustrations de Cura. 1946.
    <b><center>Gonnelli: Apr. 19-21<br>Books from XVI to XX Century</b>

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