Rare Book Monthly

Articles - November - 2010 Issue

Barnes & Nobles Announces Nook Color; will Amazon also join the fray?

The New Nook Color.

The New Nook Color.


By Tom McKinney

Last month both Amazon and Barnes & Noble made headlines in the world of e-books, although for entirely separate reasons. On the 22nd, Amazon announced that their Kindle e-book readers would soon support a lending feature similar to that which Barnes & Noble has had implemented since the launch of their Nook e-book reader. Just like the Nook, Amazon's Kindles will have the ability to "lend" an e-book for up to fourteen days (books that are lent out cannot be read by the lender during the lease) to anyone else also equipped with a Kindle. Many are saying this is the death knell for Barnes & Noble's Nook; there remain very few incentives to convince buyers to choose Barnes & Noble over Amazon - the lending ability the last major one.

However, just three days after Amazon made their announcement, Barnes & Noble announced a new Nook e-book reader, dubbed the Nook Color. And this one's quite a bit different from their original: it has a full color display. The e-ink is gone and has been replaced by the same type of display used with Apple's iPad. I've written previously about full color e-book readers, but this is the first time one of the major, established e-book reader retailers has put out an effort in color.

As recently as late May, Amazon's CEO Jeff Bezos was quoted as saying that color e-ink displays were a long way away from being ready for the public, and that a color Kindle would not be announced any time soon. He may be right in that a "color e-ink" display is not ready for primetime, but smaller companies, and now Barnes & Noble, are banking on customers preferring any kind of color screen - even if it is the same as or similar to your television or computer screens. The main benefits of color are somewhat dependent on personal preference: magazine content now becomes an exclusive of color e-readers and tablets, and for the family, children's books in color are now viable as well. To motivate parents, 12,000 new kids titles are being added to the Nook's selection. Other color e-readers have the ability to play video, so having color can be one component to adding more than just reading to an e-reader experience (a color screen without adequate processing power, for example, would be a dud). The difference in cost between e-ink readers and color readers is still usually over $100, so it has its price. Depending on the success of the new Nook, Amazon may feel compelled to bring out a competitor.

Since Barnes & Noble's announcement of the Nook Color, commentators in the press and on the web have noted that this latest product blurs the line between e-reader and tablet. At $250, the price remains in normal e-reader territory and is a full 50% cheaper than Apple's baseline iPad. Compared to Hewlett Packard's recently released Slate 500 tablet (which I admit is geared towards a completely different purpose, as similar as the products look) we're looking at $250 vs. $799. So what's different about the Nook Color and its more expensive tablet cousins?

Rare Book Monthly

  • Forum Auctions
    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Botany.- Andrews (H.C.) Coloured Engravings of Heaths, 4 vol. in 2, first edition, [1710,--94]-1802-1809-[1830]. £10,000 - £15,000.
    Forum, Mar. 25: Butterflies.- Cramer (Pierre) and Caspar Stoll. De Uitlandsche Kapellen voorkomende in de drie Waereld-Deelen…,, 5 vol., Amsterdam & Utrecht, 1779-91. £8,000 - £12,000.
    Forum, Mar. 25: Voyages.- Darwin (Charles) and others. Narrative of the Surveying Voyages of His Majesty's Ships Adventure and Beagle, 3 vol. in 4, including Appendix to vol.2, first edition, 1839. £8,000 - £12,000.
    Forum, Mar. 25: Butterflies.- de Graaf (Willem Diederik Vincent). [Inlandsche Kapellen in beeld], 170 fine original watercolours, [Enkhuizen], [1800-40]. £8,000 - £12,000.
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    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Birds.- Dresser (Henry Eeles). A History of the Birds of Europe, 9 vol., including supplement, first edition, by the author, 1871-96. £6,000 - £8,000.
    Forum, Mar. 25: Zoology.- Felines.- Elliot (Daniel Giraud). A Monograph of the Felidæ or Family of the Cats, first edition, for the Subscribers, by the Author, [1878]-1883. £25,000 - £30,000.
    Forum, Mar. 25: Birds.- Frisch (Johann Leonard). Vorstellung der Vögel Deutschlandes, 2 vol., first edition, Berlin, Friedr. Wilhelm Birnsteil, [1736]-1763. £40,000 - £60,000.
    Forum, Mar. 25: Birds.- Gould (John). The Birds of Great Britain, 5 vol., first edition, by the author, 1862-1873. £30,000 - £40,000.
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    Natural History: The remaining stock of Antiquariaat Junk, 1899-2026
    25 March 2026
    Forum, Mar. 25: Pomology.- France.- Poiteau (A.) Pomologie Française. Recueil des Plus Beaux Fruits cultivés en France, 4 vol., Paris, 1846. £30,000 - £40,000.
    Forum, Mar. 25: Botany.- [Robin (Jean)]. Histoire des Plantes, nouvellement trouvées en l'Isle Virgine…,, 1620; with Geoffrey Linocier L'Histoire des plantes, second edition, 1619-20. £3,000 - £4,000.
    Forum, Mar. 25: Asia.- Japan.- Siebold (P.F. von). Nippon. Archiv zur Beschreibung von Japan, 7 parts in 6 vol., first edition, Leyden, [1832]-1852. £35,000 - £45,000.
    Forum, Mar. 25: Asia.- Valentijn (Francois). Oud en Nieuw Oost-Indiën..., 5 vol. in 8, first edition, Dordrecht [&] Amsterdam, 1724-26. £8,000 - £12,000.
    Forum, Mar. 25: Botany.- Australia.- Redouté (P.J.).- Ventenat (Étienne Pierre). Jardin de la Malmaison, 2 vol.,, Paris, 1803-04[-05]. £30,000 - £40,000.
  • ALDE, Mar. 11: AUGUSTIN (Saint). De civitate Dei. Rome, Konrad Sweynheym et Arnold Pannartz, 1470. €20,000 - €30,000.
    ALDE, Mar. 11: [REGNART (LE LIVRE DE)]. [Le] Docteur en malice, maistre Regnard, demonstrant les ruzes et cautelles qu'il use envers les personnes… Rouen, 1550. €20,000 - €30,000.
    ALDE, Mar. 11: TRITHÈME (JEAN). Polygraphie et universelle escriture cabalistique. Paris, [Benoît Prévost pour] Jacques Kerver, 1561. €8,000 - €10,000.
    ALDE, Mar. 11: CAUS (SALOMON DE). La Perspective, avec la raison des ombres et des miroirs. Londres, John Norton, 1612.
    ALDE, Mar. 11: NICERON (JEAN-FRANÇOIS). La Perspective curieuse ou magie artificielle des effets merveilleux de l'optique. Paris, Pierre Billaine, 1638. €6,000 - €8,000.
    ALDE, Mar. 11: VONTET (JACQUES). L’Art de trancher la viande et toute sorte de fruits… S.l.n.d. [probablement Lyon, vers 1647]. €20,000 - €30,000.
    ALDE, Mar. 11: HUGO (VICTOR). [Paysage spectral avec une église], [vers 1837]. €20,000 - €30,000.
    ALDE, Mar. 11: [HERVEY DE SAINT-DENYS (LÉON D')]. Les Rêves et les Moyens de les diriger. Observations pratiques. Paris, Amyot, 1867. €3,000 - €4,000.
    ALDE, Mar. 11: GACHET (PAUL-FERDINAND). Les Chats de Gachet (Manuscrit). S.d. [avant mai 1873]. €6,000 - €8,000.
    ALDE, Mar. 11: [REDON (ODILON)]. PICARD (EDMOND). Le Juré. Monodrame en cinq actes… Bruxelles, Mme veuve Monnom, 1887. €7,000 - €9,000.
    ALDE, Mar. 11: [TOULOUSE-LAUTREC (HENRI DE) ET HENRI-GABRIEL IBELS]. MONTORGUEIL (GEORGES). Le Café-concert. Paris, [1893]. €4,000 - €5,000.
    ALDE, Mar. 11: [TERRY (EMILIO)]. Projet de fontaine. Dessin original au stylo et à l'encre noire. 1938. €2,000 - €3,000.

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