• Sotheby’s
    Fine Books & Manuscripts
    June 24-25
    Sotheby’s, June 25: Keats, John. The most significant collection of Keats’s love letters to come to market since 1885. $1,500,000 to $2,500,000.
    Sotheby’s, June 25: Chassériau, Benoît. The “Expedicion secreta” of the Free State of Cartagena de Indias against the forts of Portobelo (Panama). $50,000 to $70,000.
    Sotheby’s, June 25: (Hamilton, Alexander, James Madison, and John Jay). "One of the new nation's most important contributions to the theory of government”. $150,000 to $180,000.
    Sotheby’s, June 24: Benjamin Franklin. "the Day of the Declaration of Independence is everywhere annually celebrated". $80,000 to $120,000.
    Sotheby’s, June 24: (Johann Conrad Beissel). A Sammelband of two of Benjamin Franklin's rarest imprints. $70,000 to $100,000.
    Sotheby’s, June 25: [Pernambuco]. First printed work in favor of Brazilian Independence. $150,000 to $200,000.
  • June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Medical Incunabula: Petit (Jean)publisher & Kerver (Thielman)printer. Regimen Sanitatis Salernitanum, sm. 8vo, Paris [1498]
    Fonsie Mealy’s, June 23-25: Hugo (Victor) [Wraxall (Lascelles)]. Les Miserable, 3 vols., 8vo, L. (Hurst & Blackett) 1862, First Authorized English Translation (copyright).
    Fonsie Mealy’s, June 23-25: Shelley (Mary Wollstonecraft). Frankenstein: or The Modern Prometheus, 8vo, 2 vols. in one, L. (G. & W.B. Whittaker, Ave-Maria-Lane) 1823.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Cuisine: Anon. Cookery, Pastry, and Sweet Meats in three Books, Alphabetically Digested, 8vo 1710.
    Fonsie Mealy’s, June 23-25: Lambert (Aylmer Bourke). A Description of the Genus Pinus, with Directions Relative to the Cultivation…, 2 vols. Sm. folio L. (Messrs. Weddell) 1832.
    Fonsie Mealy’s, June 23-25: Botany: Curtis (William). Flora Londinensis: or Plates and Descriptions of such Plants as Grow Wild in the Environs of London, 2 vols. folio, London (B. White) 1777 – 1798.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: Le Moire (J.M.) Maple Leaves, Canadian History and Quebec Scenery (Third Series) 8vo Quebec (Hunter, Rose & Co.) 1865. First Edn.
    Fonsie Mealy’s, June 23-25: The Earliest Extant Printed House Contents Sale Catalogue in Ireland: Baillie, Auctioneer, Abby Street. A Catalogue of the Goods and Stock of the late Edward Wingfield…
    Fonsie Mealy’s, June 23-25: William III King of England. Autograph Letter Signed ("William R") to an unnamed correspondent [possibly Charles-Henri de Lorraine] discussing his strategy against the French forces during the siege of Namur.
    June 23rd, 24th & 25th 2026
    Fonsie Mealy’s, June 23-25: [Austen (Jane) (1785-1817]. Pride and Prejudice, 3 vols. sm. 8vo, L. (T. Egerton) 1813.
    Fonsie Mealy’s, June 23-25: Heaney (Seamus). Ugolino, sm. folio D. (Dolmen) 1979, Limited Edn. No. 78/125 Copies, Signed by Seamus Heaney, Louis le Brocquy, Liam Miller and Andrew Carpenter.
    Fonsie Mealy’s, June 23-25: Voltaire (F.M. Avouet de). Petits Ouvrages, attribues a M. de Voltaire, sm. folio manuscript, dated 1776, containing 9 works.
  • Bonhams, June 14-23: Franklin D. Roosevelt Presentation Gold Pocket Watch. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: Presentation Copy of the First Issue of the Lincoln Douglas Debates Signed by Abraham Lincoln in Pencil to a Sangamon County Illinois Republican. Estimate: $150,000 - 250,000
    Bonhams, June 14-23: A Senate Resolution Signed in the Tense Days After the Union's Humiliating Defeat at the First Battle of Bull Run. Estimate: $80,000 - $120,000
    Bonhams, June 14-23: Seven Passages to a Flight, an Artists Book with a Story Quilt by Faith Ringgold, the Publisher's Own Copy. Estimate: $80,000 - 120,000
    Bonhams, June 14-23: A New Charter for Virginia, A Response to the First Armed Rebellion in the American Colonies. Estimate: $15,000 - 25,000
    Bonhams, June 14-23: Earliest obtainable printing of the Bill of Rights. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: Edward Curtis Orotone. Estimate: $7,000 - 9,000
    Bonhams, June 14-23: Owned by Jacqueline Kennedy Onassis: A Butter or Dessert Plate from FDR's State Dinner Service. Estimate: $3,000 - 5,000
    Bonhams, June 14-23: An Early Large-Format Plan of the City of Washington. Estimate: $1,500 - 2,500
    Bonhams, June 14-23: Containing the First Map to Name the Hudson River. Estimate: $20,000 - 30,000
    Bonhams, June 14-23: America's First Major Novelist, a Complete Chapter in Autograph Manuscript by James Fenimore Cooper. Estimate: $15,000 - 20,000
    Bonhams, June 14-23: The Only Full-Length Book by Jefferson, with the Justly Famous Map. Estimate: $12,000 - 18,000
  • June 25, 2026
    Doyle, June 25: Houdini's biography, boldly signed. $3,000 to $5,000.
    Doyle, June 25: A volume from Abraham Lincoln's library, signed just before heading to Washington for his inauguration. $20,000 to $30,000.
    Doyle, June 25: A very early Confederate recruiting manual belonging to the chief commissary in Lee's Army. $600 to $800.
    Doyle, June 25: Rare hand-colored lithographs of the life of Napoleon. $20,000 to $30,000.
    Doyle, June 25: The "Holster Atlas" of the American Revolution. $5,000 to $8,000.
    Doyle, June 25: Jewish ceremonies in fine hand-colored engravings. $7,000 to $10,000.
    Doyle, June 25: A very rare work on Turkish military costume. $1,000 to $1,500.
    June 25, 2026
    Doyle, June 25: The most important illustrated work on the Mexican-American War. $10,000 to $15,000.
    Doyle, June 25: The finest illustrated book on Afghanistan. $10,000 to $15,000.
    Doyle, June 25: Henry Justice Ford St. George rescues the Princess from the horrible Dragon. $2,000 to $3,000.
    Doyle, June 25: A rare work of Prussian Army uniforms under Frederick William II, with exquisite hand-colored engravings. $800 to $1,200.
    Doyle, June 25: Lenny Bruce typed letter signed to a Village bohemian during his obscenity trials, with a manuscript note and drawing. $300 to $500.
    Doyle, June 25: Schiff's scarce Shanghai Sketchbook. $300 to $500.
    Doyle, June 25: The first accurate published representation of the American flag. $2,000 to $4,000.

Rare Book Monthly

Articles - October - 2010 Issue

Has Facebook Trademarked the Word "Book"?

Teachbook is facing a lawsuit.

Teachbook is facing a lawsuit.


By Michael Stillman

Has Facebook co-opted the exclusive right to use the word "book" in a business name? To some extent, a lawsuit they recently filed against start-up website Teachbook may lead some to think so. Such a claim might be cause for concern among booksellers, since a large percentage of those in the book trade use the word "book" in their name! Will the Community Bookstore have to change its name to the Community Works-on-Paper Store, or the ghastly Community Electronic Readers Store? Fear not. Perhaps if former Pittsburgh Pirate pitching great Elroy Face decided to open a bookstore and called it Face Books he might hear from their corporate lawyers, but as long as you run a bookstore, you should be all right. Just don't try to convert it into a social networking site unless you're prepared to run up some astronomical legal fees.

The case involves start up Teachbook, intended to be an online community for teachers, apparently at one point indicating it would enable teachers to converse where schools blocked access to Facebook on their servers. Now it doesn't take a genius to imagine that the founders of Teachbook were making a play on the Facebook name. It is reminiscent of the Facebook name, which stands for a social community, while cleverly employing that part of the name, "book," associated with teaching ("Faceteach" would have been an awful name). There's little doubt that they were using the name for its familiarity value, just as any business that sticks an "R Us" after its name does.

Facebook seized on the obvious in its legal complaint stating "Teachbook.com LLC rides on the coattails of the fame and enormous goodwill of the FACEBOOK trademark, misappropriating the distinctive BOOK portion of Facebook's trademark. Defendant has created its own competing online networking community in a blatant attempt to become Facebook 'for Teachers.''' Just in case you weren't sufficiently enamored by Facebook, they inform us that "Facebook...is dedicated to making the web more social, personalized, smarter and relevant." Smarter? Kids don't read any more because they are too busy posting inane comments on Facebook. This lawsuit should be thrown out for perjury on its "face."

Actually, there is some reason behind all of the self-congratulations. What was traditionally required to win a trademark case, establishing confusion in the marketplace, is not clear in this case. Will people assume Teachbook is associated with Facebook? I wouldn't. However, Facebook's case may be stronger on its claim of "dilution." Dilution is a more recent legislated cause that allows for an action such as this even if people are not confused into thinking the new company is the same as the old. Dilution can arise when there is a "lessening of the capacity of a famous mark to identify and distinguish goods or services," even if there is no deception, confusion among brands, or competition between them. This is a less demanding standard than showing actual confusion, and appears to us to be their best shot. However, for dilution, unlike traditional infringement, the holder must not only have a trademarked name, it must establish that its name is widely known in commerce. Hence, all of the self-congratulatory talk.

So, why shouldn't booksellers be afraid? The answer is that trying to trademark a term so generic as "book" is absurd. It can only be trademarked in a particular context. As Facebook states in its pleadings, "If others could freely use 'generic plus BOOK' marks for online networking services targeted to that particular generic category of individuals, the suffix BOOK could become a generic term for 'online community/networking services' or 'social networking services.' That would dilute the distinctiveness of the FACEBOOK Marks..." In other words, if you use "CommunityBook" as your store name, or even for your bookselling website, Facebook isn't going to bother you. However, if you decide to start an online social community to discuss books and call it CommunityBook, you may hear from their lawyers. Call it something else.

Now for a final piece of data gleaned from their lawsuit. Facebook informs us that "users spend more than 700 billion minutes per month" on their site. That's 11.66 billion hours, or figuring an average worker makes $15/hour, $175 billion worth of time each month. Over the course of a year, that's over $2 trillion worth of wasted time. If people donated this time to the government instead of Facebook, we could eliminate the national deficit and save Social Security and Medicare. If we spent that time building windmills, instead of tilting at them, we could solve the energy crisis. If only... but of course we never will.

Rare Book Monthly

  • Bonhams, June 14-23: Palm-reading, astrology, and more. Estimate: $2,000 - 3,000
    Bonhams, June 14-23: Benjamin Franklin. Sammelband of 45 papers on electricity. Estimate: $8,000 - 12,000
    Bonhams, June 14-23: The basis for the whole modern electric-power industry. Estimate: $4,000 - 6,000
    Bonhams, June 14-23: Edgar Allen Poe. Poe on Mesmerism. Estimate: $2,500 - 3,500
    Bonhams, June 14-23: Reformation - The Architect of Lutheranism on Church Unity and Dissent. Estimate: $100,000 - 150,000
    Bonhams, June 14-23: The Rare 3-Paper Offprint Identifying the Double Helix Structure of DNA, Signed by Crick, Wilkins, Wilson, Stokes and Gosling. Estimate: $40,000 - 60,000
    Bonhams, June 14-23: Autograph book and Report from the Thirtieth Indian National Congress, featuring the signatures of Mahatma Gandhi, Rabindranath Tagore, and Dadabhai Naoroji. Estimate: $6,000 - 8,000
    Bonhams, June 14-23: An Illustrated Miniature Hebrew Prayerbook Manuscript. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: Autograph Working Draft of Arthur Conan Doyle's The Death Voyage. Estimate: $30,000 - 50,000
    Bonhams, June 14-23: "Perhaps the most celebrated and most beautiful herbal ever published." Estimate: $15,000 - 20,000
    Bonhams, June 14-23: Izaak Walton. The Compleat Angler or the Contemplative man's Recreation. Being a Discourse of Fish and Fishing. Estimate: $12,000 - 18,000
    Bonhams, June 14-23: A rare product of the Jaquard loom. Estimate: $8,000 - 12,000
  • Freeman’s, June 30. Thomas Jefferson’s “Birth of the New Nation” letter, carried to Paris with the Treaty of Peace, by a Jewish patriot. $100,000-200,000.
    Freeman’s, June 30. “The rockets’ red glare.” A British midshipman’s log recording the bombardment of Fort McHenry. $60,000-80,000.
    Freeman’s, June 30. The Critical Promotion of a Naval Hero, Oliver Hazard Perry Commission signed by James Madison, 1812. $40,000-60,000.
    Freeman’s, June 30. Born in the USA: First Day of Printing in the United States, July 4, 1776. $15,000-25,000.
    Freeman’s, June 30. One of the Earliest Printed Announcements of American Independence, in the Exceedingly Rare Original Wrappers, 1776. $10,000-15,000.
    Freeman’s, June 30. "The Two Big Guns of the N.Y. Yanks": A Striking Type 1 Press Photograph of Lou Gehrig's Hands. $8,000-12,000.
    Freeman’s, June 30. A Unique Contemporary Manuscript Account of Joseph Smith's Final Words to His Followers, the Day Before his Violent Death. $8,000-12,000.
    Freeman’s, June 30. The State of Minnesota Officially Certifies the Fourteenth Amendment to the Constitution Of the United States. $8,000-12,000.
    Freeman’s, June 30. Extraordinarily Large Manuscript Petition Signed by a Who's Who of Colonial New York to Queen Anne from the Colony of New York. $8,000-12,000.
    Freeman’s, June 30. Mickey Mantle's First Cover: The Earliest Front-Page Newspaper Image of Mickey Mantle, "Something Good from Joplin". $8,000-12,000.
    Freeman’s, June 30. A Call to Arms in the Months Following the Declaration of Independence: An Early Continental Army Recruitment Poster. $6,000-9,000.
    Freeman’s, June 30. Samuel Jones, the Statesman Behind the Newly Discovered "Jones Declaration": His Annotated Set Used in His Working Law Library. $6,000-9,000.

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