Rare Book Monthly

Articles - April - 2006 Issue

Alibris Has A Sale

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Here are a few suggestions Alibris and the others might consider. A $1 discount is great on a book that costs a couple of dollars, but is not much incentive on a more expensive book. Perhaps a sliding scale or percentage discount could extend the reach of that incentive. Alibris will still make more on a $100 book after a $5 discount than on a $2.95 one after a $1 discount. It is also wise to make use of deadlines. People act when they know a deal is about to end, but can put off action indefinitely if there is no stated ending time. As of this writing, Alibris' AddAll discount is set to expire in two days, but potential buyers don't know that, so there is no urgency for them to buy now! Deadlines are one of the greatest marketing tools ever devised.

Alibris might want to find ways to encourage their dealers to discount, especially with stock that has been sitting around for ages. The listing sites frequently like to brag about their number of listings. Alibris has something like 60 million, Abebooks now claims 90 million. That may sound impressive to some, but to us it signifies a whole lot of books that are not being sold. I'd rather list on a site that has nothing left at the end of the day! Come to think of it, that sounds a lot like eBay's formula. Clear it all out about once a week. Perhaps Alibris could cooperate with dealers on discounts. If they provided matching discounts instead of carrying the whole burden, those $1 discounts would be $2. Of course they would need to be sure their dealers didn't simply raise their prices to pay for their share of the promotion.

In a separate article this month, Bruce McKinney suggests eBay's "Make an offer" button to the listing sites. This enables potential buyers to negotiate on prices. The selling sites have discouraged such negotiations in the past as they have sought to discourage direct seller-buyer contact, obviously from fear of sales being conducted outside of their sites. However, "Make an offer" negotiations could be conducted in anonymity. Booksellers may not want to offer this option on all of their stock, but if something has been sitting around for a few years, it's a safe bet that the price they want is not one the market is willing to pay. Successful retailers understand that when something doesn't sell, it is time to move on. Many booksellers do not yet realize this.

This just scratches the surface. There are unlimited marketing possibilities, and the listing sites and their booksellers are capable of devising enticing new promotions, especially if they work together. It is time to start turning over some of that huge backlog. Congratulations are in order to Alibris for lifting their booksellers on their backs and starting the journey.

Rare Book Monthly

  • <b>19th Century Shop.</b> LINCOLN, ABRAHAM. <i>A superb collection of manuscripts signed by Lincoln and relics related to Lincoln’s death</i>. Washington, 1864-1865
    <b>19th Century Shop.</b> Rare Relic of the Underground Railroad (1857). <i>$500 Reward Ran away ...</i>
    <b>19th Century Shop.</b> CARTER, SUSANNAH. <i>The Frugal Housewife,</i> (1772) the second American cookbook, plates by Paul Revere.
    <b>19th Century Shop.</b> SCHIRRA, WALTER M.. Icon of the American Space Program. <i>A Complete Set of Schirra’s Flight Log Books (1947-69).</i>
    <b>19th Century Shop.</b> A fine pair of daguerreotypes, one a black nurse holding a white baby, the other the white parents. Maryland, c. 1853.
    <b>19th Century Shop.</b> The Internet. (COMPUTERS.) CERF, VINTON & KAHN, ROBERT. <i>"A Protocol for Packet Network Intercommunication" in IEEE Transactions on Communications.</i>
  • <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Anne & Margot Frank's copy of <i>Grimm's Fairy Tales</i>, in which Anne wrote her own and Margot's name, circa 1940. $20,000 to $30,000.
    <b>Swann Auction Galleries May 5:</b> Albert Einstein, group of 4 letters Signed to Helmut L. Bradt regarding Bradt's emigration to the U.S., one bearing Nazi censor ink stamps, 1939-40. $10,000 to $15,000.
    <b>Swann Auction Galleries May 5:</b> Archive of items from Ludwig Bemelmans to producer Mary K. Frank, concerning <i>The Street <br>Where the Heart Lies</i>, 1959-62. <br>$10,000 to $15,000.
    <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Archive of correspondence to<br>Edwin A. Van Valkenburg from President Theodore Roosevelt and members of his family, 1913-21. $6,000 to $9,000.
    <b>Swann Auction Galleries May 5:</b> Oscar Wilde, manuscript notes panning a book on book collecting, circa 1886. $5,000 to $7,500.
    <b>Swann Auction Galleries May 5:</b><br>John Hancock, partly-printed document Signed as Governor of Massachusetts, Boston, 1781.<br>$4,000 to $6,000.
    <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Franz Liszt, Autograph Letter<br>Signed to Carl Gille, Rome, 1869. $4,00 to $6,000.
    <b>Swann Auction Galleries May 5:</b> Joseph Conrad, photograph Signed and dated, 1918. $1,000 to $2,000.
    <b>Swann Auction Galleries May 5:</b><br>Two Guns White Calf, photograph postcard Signed with his pictogram, 1929. $800 to $1,200.
  • Bonhams Fine Books and Manuscripts, 8 June 2016, New York
    Bonhams June 8: ARISTOTLE.<br>384-322 B.C.E. De animalibus <br>US$ 300,000-500,000.
  • Old World Auctions (May 4): Lot 18. Blaeu, <i>Nova et Accuratissima Totius Terrarum Orbis Tabula</i>, 1660.<br>Est. $14000-$17000
    Old World Auctions (May 4): Lot 20. Pitt, <i>Nova Totius Terrarum Orbis Geographica ac Hydrographica Tabula</i>, 1680. Est. $9500-$11000
    Old World Auctions (May 4): Lot 65. Ortelius, <i>Americae sive Novi Orbis, Nova Descriptio</i>, 1571. <br>Est. $6000-$7000
    Old World Auctions (May 4): Lot 84. Bailleul, <i>L'Amerique Divisee en Ses Principales Parties</i>, 1752.<br>Est. $19000-$22000
    Old World Auctions (May 4): Lot 99. Sayer & Bennett, <i>The American Military Pocket Atlas</i>, 1776. <br>Est. $10000-$12000
    Old World Auctions (May 4): Lot 269. Reid, <i>Plan of the City of Washington in the Territory of Columbia</i>, 1796. <br>Est. $2750-$3500
    Old World Auctions (May 4): Lot 291. Carleton, <i>Map of Massachusetts Proper</i>, 1801. Est. $12000-$14000
    Old World Auctions (May 4): Lot 378. Keulen, <i>Pas Kaart vande Noord Oost Kust van Cuba en d'Oost Kust van Florida</i>, 1695. Est. $3250-$4000
    Old World Auctions (May 4): Lot 651. Ptolemy/Fries, <i>Tabula Superioris Indiae & Tartariae Maioris</i>, 1541.<br>Est. $3000-$4000
    Old World Auctions (May 4): Lot 688. Wit, <i>Nova Africa Descriptio</i>, 1660.<br>Est. $2750-$3500
    Old World Auctions (May 4): Lot 706. Ortelius, <i>Maris Pacifici</i>, 1589.<br>Est. $8000-$9000
    Old World Auctions (May 4): Lot 727. Audubon, <i>Least Stormy-Petrel</i>, 1836. Est. $1400-$1700
    Old World Auctions (May 4): Lot 741. Bordone, <i>Isolario</i>, 1547.<br>Est. $16000-$19000
    Old World Auctions (May 4): Lot 747. Teesdale, <i>A New General Atlas of the World</i>, 1835. Est. $2000-$2750
    Old World Auctions (May 4): Lot 752. Colton, <i>Colton's Atlas of the World Volume I and II</i>, 1856.<br>Est. $2500-$3250
    Old World Auctions (May 4): Lot 760. Prevost, <i>Histoire Generale des Voyages ... Tome Quatorzieme</i>, 1757. <br>Est. $2400-$3000
  • <b>Dirk Soulis April 30:</b> Lot 131. After Karl Bodmer (1809-1983) Pehriska-Ruhpa Aquatint. $1500-$2500
    <b>Dirk Soulis April 30:</b> Lot 212. Catlin Snow Show Dance Hand Tinted Lithograph No. 14. $1000-$2000.
    <b>Dirk Soulis April 30:</b> Lot 213: Hurlimann After Bodner Saukie Fox Indians Aquatint. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 226: After Karl Bodmer. Dance of the Mandan Indians Aquatint. $1000-$1500.
    <b>Dirk Soulis April 30:</b> Lot 281: Karl Bodmer (1809-1983) Massika and Wakusasse Hand. $750-$1500.
    <b>Dirk Soulis April 30:</b> Lot 244: After Catlin Nah-To-Toh Pa Lithograph, Plus Another. $300-$600.
    <b>Dirk Soulis April 30:</b> Lot 305: History...Indian Tribes N. America, McKenney & Hall, 3. $3000-$5000.
    <b>Dirk Soulis April 30:</b> Lot 316: Catlin, George, "North American Indians," 1841, 2 Vols. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 284: Catlin, George, "North American Indians," 1926, 2 Vols. $200-$300.
    <b>Dirk Soulis April 30:</b> Lot 285: Coleson, Miss Ann, "Among the<br>Sioux Indians!" 1864. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 289: Heard, L.V.D., Sioux War and Massacres, 1865, First. $400-$800.
    <b>Dirk Soulis April 30:</b> Lot 288: Life of Life of Ma-Ka-Tai-Me-She-Kia-Kiak or Black Hawk, 1834. $400-$800.

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