• <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> ACCADEMIA ERCOLANENSE DI ARCHEOLOGIA. <i>Ornati delle Pareti</i>, Naples 1796. £2,000 to £3,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> AMERICAS. <i>Il Gazzettiere Americano…</i>, Livorno, 1763. £2,000 to £3,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> BARROW, John. <i>Travels in China…</i>, London, 1804. £600 to £800
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> BENOIST, Felix. <i>Album de L'Ile de Jersey</i>…, Paris & Nantes, 1870. £1,500 to £2,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> GAIL, Wilhelm. <i>Erinnerungen aus Spanien,</i> Munchen, [ca. 1837]. £1,800 to £2,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> HANCARVILLE, Pierre d'. <i>Recherches sur l'origine…,</i> London, Appleyard, 1785. £1,5000 to £2,000
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> HULLEY, T. <i>Six Views of Cheltenham.</i> London, R. Ackerman, 1813. £800 to £1,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> JEFFERSON, Thomas. <i>Notes on the state of Virginia</i>…, London, 1787. £12,000 to £18,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> LEWIS, John F. <i>Lewis's illustrations of Constantinople…,</i> London, McLean, 1837. £3,000 to £4,000
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> MARQUARD, Johann. <i>Tractatus politico-juridicus,</i> Frankfurt, 1662. £1,800 to £2,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> MAUND, Benjamin. <i>The botanic garden,</i> London, 1825-42. £1,500 to £2,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> Willughby, Francis; John Ray (ed.). <i>Ornithologiæ libri tres</i>. London, John Martyn, 1676. £1,500 to £2,000
  • <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> General George Custer's Officer, James McLean Steele, 1868-1869 Diary. $30,000 - $50,000
    <b>Cowan’s, June 22:</b> Exceptionally Rare Anti-Slavery Broadside, “A Crusade Against Slavery”. $4,000 - $6,000
    <b>Cowan’s, June 22:</b> Revolutionary War General Richard Montgomery, Exceptionally Rare War-Date ANS. $4,000 - $6,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> Albumen Photograph of the "Scouts of the Plains," from Cody's Personal Collection. $8,000 - $10,000
    <b>Cowan’s, June 22:</b> Jefferson Davis, CDV, Signed and Dated to his Imprisonment in Fortress Monroe. $4,000 - $6,000
    <b>Cowan’s, June 22:</b> Robert E. Lee, CDV Signed Twice. $2,000 - $4,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> “Si Clack: Co. Q, 100th Indiana Vols.,” Written & Illustrated by Civil War Veteran, P.M. Radford. $2,500 - $3,500
    <b>Cowan’s, June 22:</b> General Meade Inspecting the 5th Corps, Civil War-Era Sketch by Alfred R. Waud. $2,000 - $3,000
    <b>Cowan’s, June 22:</b> Rare Huey Newton Black Panther Party Poster. $3,000 - $5,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> Lloyd's New Political Chart, 1861. $800 - $1,200
    <b>Cowan’s, June 22:</b> William J. Ferguson, “Our American Cousin” Cast Member, Lincoln Assassination Archive. $8,000 - $10,000
    <b>Cowan’s, June 22:</b> Albert Einstein, Signed Photograph in his Favorite Leather Jacket. $2,000 - $4,000
  • <b>Sotheby’s Online, June 18 - 28:</b> Lewis, Meriwether, and William Clark. <i>History of the Expedition Under the Command of Captains Lewis and Clark, To the Sources of the Missouri…</i> 1814, first edition. $100,000 to $150,000
    <b>Sotheby’s Online, June 18 - 28:</b> Poe, Edgar Allan. <i>Tales.</i> New York: Wiley And Putnam, 1845. First edition, first printing, first issue. $70,000 to $100,000
    <b>Sotheby’s Online, June 18 - 28:</b> Dürer, Albrecht, and Johann Stabius. [Map of the World as a Sphere.] [Vienna,] 1781 (From Woodblocks Cut In 1515). $120,000 to $180,000
    <b>Sotheby’s Online, June 18 - 28:</b> Ferdinand, Franz — Lala Deen Dayal [Photographer]. VISIT OF H.I. & H.R. THE ARCHDUKE FRANZ FERDINAND OF AUSTRIA ESTE TO HYDERABAD (DECCAN), JANUARY 1893. $4,000 to $6,000
    <b>Sotheby’s Online, June 18 - 28:</b> Lincoln, Abraham. Manuscript Letter Signed ("Yours Truly A. Lincoln") as Sixteenth President to Secretary of the Navy Gideon Welles Regarding William Johnson. $200,000 to $300,000
  • <b>Swann Auction Galleries:</b> Luis de Lucena, <i>Arte de Ajedres,</i> first edition of the earliest extant manual on modern chess, Salamanca, circa 1496-97. Sold for $68,750.
    <b>Swann Auction Galleries:</b> Carte-de-visite album with 83 images of prominent African Americans & abolitionists, circa 1860s. Sold for $47,500.
    <b>Swann Auction Galleries:</b> Gustav Klimt, <i>Das Werk,</i> Vienna & Leipzig, 1918. Sold for $106,250.
    <b>Swann Auction Galleries:</b> Man Ray, <i>[London Transport] – Keeps London Going,</i> 1938. Sold for $149,000.
    <b>Swann Auction Galleries:</b> Thomas Jefferson, Letter Signed, to Major-General Nathanael Greene, promising reinforcements against Cornwallis, 1781. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Nicolas de Fer, <i>L’Amerique Divisee Selon Letendue de ses Principales Parties,</i> Paris, 1713. Sold for $30,000.
    <b>Swann Auction Galleries:</b> Russell H. Tandy, <i>The Secret in the Old Attic,</i> watercolor, pencil & ink, 1944. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Ernest Hemingway, <i>Three Stories & Ten Poems,</i> first edition of the author's first book, Paris, 1923. Sold for $23,750.
    <b>Swann Auction Galleries:</b> Walker Evans, <i>River Rouge Plant,</i> silver print, 1947. Sold for $57,500.

Rare Book Monthly

Articles - April - 2006 Issue

Alibris Has A Sale

Ali

Under AddAll's


By Michael Stillman

Those who have been watching the listing sites may have noticed this past month that Alibris has been running a sale. Not a very large or very prominent sale, but in a field where such promotions and active marketing strategies are few and far between, this was an unusual and interesting event. Indeed, having spent many years in the field of direct marketing, it surprises me how little is done by the listing sites to promote sales.

Alibris promoted a $1 off sale for searchers on AddAll. The discount did not apply to regular Alibris purchasers, but for those who found their books through AddAll, a $1 discount code was provided. That may not sound like a lot, particularly if you are buying a $200 book. However, it applied to all orders. If you were buying a minimum, $2.95 book, the discount amounted to 34%. Not bad.

We asked Alibris' A.J. Kohn a few questions about the promotion. He told us that this was not the first such promotion. They have done them before with AddAll and BookFinder. They usually will not do the same promotion on different sites at the same time, but may rotate multiple offers. All promotions are temporary, but Alibris is constantly working on new ones. The $1 AddAll sale was instituted on March 1 and was set to end on March 31.

We asked about the success of the program. Mr. Kohn replied, "I can't give specific figures for this or other campaigns, but in general it's been successful. That being said, promotions will often drive order volume, but we're cognizant not to overuse promotions as a way to derive loyalty." When it comes to the expense of the promotion, Kohn noted that Alibris picked up the full cost. "Alibris picks up 100% of the cost of the promotion - this one or any other Alibris promotion." As for the future, he explained, "We've done this before and will do so in the future, further refining our offer and our targeting. There are some interesting ideas on the horizon for both offer and targeting, but nothing I can mention at this point."

As we said, this is not a promotion that will blow away the people hawking their wares on late-night TV. There's no "But wait!" to sweeten an already huge discount being offered. Nevertheless, it is a step forward in a field for the most part devoid of marketing skills. Certainly it is understandable that the listing sites do not want to turn their sites into bazaars of ever increasing discounts and ever increasing list prices to support those discounts. However, any marketer can tell you that a large percentage of the population needs to feel they are getting a good deal before they are willing to buy, and that is not easy if you never promote sales or discounts. Perception can be as important as the actual price, but there is little to perceive in the way of bargains on the listing sites. What Alibris is doing may not be major, but it is a step, and one marketing step forward in the listing site business is sufficient to make you the leader.

Rare Book Monthly

  • <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> SHAKESPEARE, WILLIAM. <i>The Tragedie of Julius Caesar.</i> London, 1623. 1st appearance in print, Complete from the First Folio. Sold for $175,000
    <b>Bonhams, June 12 results:</b> Ernst, Max. <i>Mr. Knife and Miss Fork</i>. Paris, 1932. DELUXE EDITION. Sold for $15,625
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Einstein, Albert. Signed Passport Photo for his US citizenship application. Bermuda, 1935. Sold for $17,500
    <b>Bonhams, June 12 results:</b> Verard, Antoine. Illuminated printed Book of Hours. Paris, 1507. Sold for $7,500
    <b>Bonhams, June 12 results:</b> Wetterkurzschlussel. German Weather Report Codebook - for Enigma use. Berlin, 1942. Sold for $225,000
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Morelos y Pavon, Jose Maria. Autograph letter signed to El Virrey Venegas, February 5, 1812. Sold for $6,250
    <b>Bonhams, June 12 results:</b> Milne, A.A. Complete set of <i>Winnie-the-Pooh</i> books. 4 volumes. All first issue points. London, 1924-1928. Sold for $5,250
    <b>Bonhams, June 12 results:</b> A 48-star American Flag, battle worn flown at Guadalcanal and Peleliu, 1942-1944. Sold for $35,000
    <b>Bonhams, June 12 results:</b> Locke, John. Autograph Letter Signed mourning the death of his friend, William Molyneaux, 2 pp, October 27, 1698. Sold for $20,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>

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