• <b>Bonhams History of Science and Technology. September 21. Consignments Now Invited.</b>
    <b>Bonhams Fine Books and Manuscripts. September 22. Consignments Now Invited.</b>
  • <b>Arader Galleries Aug 5:</b> Lot 8. Estados Unidos de Mijoco... John Disturnell (1801-1877). Est $90,000-125,000. Start Bid $50,000.
    <b>Arader Galleries Aug 5:</b> Lot 33. Shipping off Charlotte Amalie in the Danish West Indies. Est $12,000-15,000. Start Bid $7,000.
    <b>Arader Galleries Aug 5:</b> Lot 36. Poppy, F.19. Jacques le Moyne de Morgues, 1560's. Est $90,000-120,000. Start Bid $50,000.
    <b>Arader Galleries Aug 5:</b> Lot 37. <br>White Iris, F.9. Jacques le Moyne de Morgues, 1560's. Est $90,000-120,000. Start Bid $50,000.
    <b>Arader Galleries Aug 5:</b> Lot 38. Peach, F. 66. Jacques le Moyne de Morgues, 1560's. Est $100,000-120,000. Start Bid $60,000.
    <b>Arader Galleries Aug 5:</b> Lot 39. Pomegranate. 1560's. Est $200,000-300,000. Start Bid $120,000.
    <b>Arader Galleries Aug 5:</b> Lot 40. Flamingos. Louis Agassiz Fuertes. Est $60,000-80,000. Start Bid $36,000.
    <b>Arader Galleries Aug 5:</b> Lot 57. The Discoverie of the Large, Rich and Bewtiful Empire... Est $10,000-15,000. Start Bid $6,000.
    <b>Arader Galleries Aug 5:</b> Lot 59.<br>The West-India Atlas ... JEFFERYS, Thomas, 1775. Est $22,000-25,000. Start Bid $13,000.
    <b>Arader Galleries Aug 5:</b> Lot 62. The Natural History of Barbados. Est $10,000-12,000. Start Bid $6,000.
    <b>Arader Galleries Aug 5:</b> Lot 64. A Voyage to the Islands Madera, Barbados, Nieves... Est $24,000-28,000. Start Bid $14,000.
    <b>Arader Galleries Aug 5:</b> Lot 65. Bucaniers of America... Est $12,000-16,000. Start Bid $7,000.
  • Leslie Hindman Auctioneers, Fine Books and Manuscripts, August 5th.
    <b>Leslie Hindman Aug 5:</b> Lot 3. Lewis, Meriwether and William Clark. <i>History of the Expedition under the Command</i>... 1814. $30,000-$50,000
    <b>Leslie Hindman Aug 5:</b> Lot 90. Audubon, John James. <i>The Birds of America, from Drawings Made in the United States</i>... $30,000-$50,000
    <b>Leslie Hindman Aug 5:</b> Lot 19. Hutchins, Thomas and George Louis le Rouge. <i>Partie Occidentale de la Virginie,</i> ... $8,000-$12,000
    <b>Leslie Hindman Aug 5:</b> Lot 88. Truman, Harry. Signed Presidential Proclamation ... Surrender of Germany. 1945. $6,000-$8,000
    Leslie Hindman Auctioneers, Fine Books and Manuscripts, August 5th.
    <b>Leslie Hindman Aug 5:</b> Lot 15. <i>The American Military Pocket Atlas ... Maps, both General and Particular, of The British Colonies</i>... $4,000-$6,000
    <b>Leslie Hindman Aug 5:</b> Lot 95. Buller, Walter Lawry. <i>A History of the Birds of New Zealand</i>. London, 1873. First edition. $3,000-$5,000
    <b>Leslie Hindman Aug 5:</b> Lot 89. Audubon, John Hames and John Bachman.<i>The Quadrupeds of North America</i>. New York, 1852-1854. 3 vols. Complete. $3,000-$5,000
    <b>Leslie Hindman Aug 5:</b> Lot 124. Bracciolini, Poggio. <i>Poggii Florentini Oratoris Clarissimi</i> ... Argentinae, 1513. 2 parts in one. $3,000-$5,000
    Leslie Hindman Auctioneers, Fine Books and Manuscripts, August 5th.
    <b>Leslie Hindman Aug 5:</b> Lot 85. Book signed by H. Hoover and over 190 members of his administration, 1929-1933. $3,000-$5,000
    <b>Leslie Hindman Aug 5:</b> Lot 252. Carroll, Lewis. <i>Alice's Adventures in Wonderland and Through the Looking-Glass</i>. 2 vols. $3,000-$5,000
    <b>Leslie Hindman Aug 5:</b> Lot 78.<br>Currier and Ives. <i>A Midnight Race on the Mississippi</i>. New York, 1860. Large folio lithograph, hand-colored. $3,000-$5,000
    <b>Leslie Hindman Aug 5:</b> Lot 268. <br>(The Beatles) Autographed note card signed in pen by all four members. Framed and matted with repro photo. $3,000-$5,000
  • <b>19th Century Shop.</b> Catalogue 160: Magnificent Books, Manuscripts, & Photographs
    <b>19th Century Shop.</b> Shakespeare's First Folio (1623)
    <b>19th Century Shop.</b> Charles Darwin family photograph album
    <b>19th Century Shop.</b> Spectacular album of mammoth photos of the American West by Watkins & others
    <b>19th Century Shop.</b> Washington family copy of The Federalist (1788)
    <b>19th Century Shop.</b> Underground Railroad runaway broadside (1857)

Rare Book Monthly

Book Catalogue Reviews - June - 2005 Issue

Publishing Promotions From Alexander Rare Books

R0602

Trade Publishing Promotional Items from Alexander Rare Books.


By Michael Stillman

Alexander Rare Books
of Barre, Vermont, has published a catalogue of unusual and most interesting items. The focus here is rare, though not antiquarian. These are publishers' promotional items, most often early copies meant for booksellers, often just a first chapter, or beginnings of several different books. A few are even more promotional, such as displays. This is ephemeral material, but all tied to specific books and authors.

The majority of the items come from what Alexander calls "the golden age of marketing." This was the period from 1985-2000. Starting in the 1970s, there was an upsurge in booksellers. Smaller chains such as Walden and Dalton sprung up, while independents flourished. Publishers, pressed to sell more and more books, increased their marketing efforts. Material was distributed to encourage these stores to stock their books. However, since 2000, the number of independent bookstores has dropped precipitously. A few big chains, like Barnes and Noble and Borders, replaced the Mom and Pop stores. Then, much of the business shifted to the internet, through Amazon or listings on cooperative sites. The days when publishers needed to distribute their material to large numbers of independents was replaced by sales pitches to a few major buyers. There is no longer the quantity of this material being printed that there was during the "golden age."

How will collectors view this type of material over the long run? That's a question which is hard to answer. It is still too early to know how history will value a unique category of items that are still mostly under two decades old. We do not yet even know what value most of the underlying books will command as they age. Many come from relatively new authors. Some will be household names for generations yet to come; other will soon be forgotten. What we can say is that these will be uncommon items relating to works of recent authors, some of whom will become very collectible in the years ahead. These items will most likely be of great interest to those who collect these authors. Your job is to pick the right ones, because today, the great majority of these unusual items are priced very low. This is a field where anyone can collect, regardless of budget. We are on the ground floor, and while no one yet knows how many stories are in this building, we do know that the only way is up.

Here are some examples. Three authors are represented in this 1992 advance excerpt from their novels. There is The Tax Man by Peter Carey, Ever After, by Graham Swift, and Dreaming in Cuban from Cristina Garcia. For Garcia, it was her first novel. This promotional piece was put together by publisher Alfred A. Knopf. It is still in its original shrinkwrap. Item 37. Priced at $20.

Rare Book Monthly


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