• <b>Bonhams 9 Feb 2015, San Francisco</b>
    <b>Bonhams 9 Feb 2015:</b> MIGUEL COSTANSO. 1741-1814. The suppressed report of the portala expidition. US$ 80,000-120,000.
    <b>Bonhams 9 Feb 2015:</b> FELIPE DE NEVE. 1724-1784. FIRST LAWS OF CALIFORNIA. US$ 120,000-180,000.
    <b>Bonhams 9 Feb 2015:</b> JAMES O. PATTIE. c.1804-c.1850. The Personal Narrative of James O. Pattie of Kentucky. US$ 30,000-50,000.
    <b>Bonhams 9 Feb 2015:</b><br>KARL BODMER. 1809-1893. Pehriska-Ruhpa, Moennitarri Warrior in the Costume of the Dog Danse.<br>US$ 20,000-30,000.
    <b>Bonhams 9 Feb 2015, San Francisco</b>
    <b>Bonhams 9 Feb 2015:</b><br>JOEL PALMER. 1810-1881. Journal of Travels over the Rocky Mountains to the Mouth of the Columbia River. US$ 15,000-25,000.
    <b>Bonhams 9 Feb 2015:</b><br>JOHANN AUGUSTUS SUTTER. 1803-1880. Letter Signed ("JA Sutter").<br>US$ 15,000-25,000.
    <b>Bonhams 9 Feb 2015:</b> J. ELY SHERWOOD. California: Her Wealth and Resources... US$ 15,000-25,000.
    <b>Bonhams 9 Feb 2015:</b> [JOHN LINVILLE HALL and GEORGE G. WEBSTER.] Journal of the Hartford Union Mining and Trading Company. US$ 15,000-25,000.
    <b>Bonhams 9 Feb 2015:</b> JAMES A. READ and DONALD F. READ, illustrators. Journey to the Gold Diggins. By Jeremiah Saddlebags. US$ 8,000-12,000.
    <b>Bonhams 9 Feb 2015:</b> WILLIAM BESCHKE. The Dreadful Sufferings and Thrilling Adventures of an Overland Party of Emigrants to California. US$ 15,000-25,000.
    <b>Bonhams 9 Feb 2015:</b> LORENZO D. ALDRICH. 1818/1819-1851. A Journal of the Overland Route to California! US$ 25,000-35,000.
    <b>Bonhams 9 Feb 2015:</b> JOHN WOODHOUSE AUDUBON. 1812-1862. Illustrated Notes of an Expedition Through Mexico and California. US$ 80,000-120,000.
  • <b>19th Century Shop.</b> Gold mining boomtown collection of 23 photos<br>of Goldfield, Nevada (1905)
    <b>19th Century Shop.</b> Columbus and New World Exploration manuscript (1512)
    <b>19th Century Shop.</b> A. J. Russell.<br>The Great West (1869) 50 original mounted photos
    <b>19th Century Shop</b>. Isaac Newton. <i>Philosophiae Naturalis Principia Mathematica</i> (1687).
    <b>19th Century Shop</b>. Shakespeare's <i>Comedies, Histories, and Tragedies</i> (1632).
    <b>19th Century Shop</b>. John Rockefeller. Ambrotype, the earliest known photograph of Rockefeller.
    <b>19th Century Shop</b>. Muybridge, <i>Animal Locomotion</i> (1887) subscriber's copy.
  • <b>Shapero Rare Books:</b> Latest catalogue: 50 Fine Books 2015
    <b>Shapero Rare Books:</b> M. Catesby,<br>The Natural History of Carolina, Florida and the Bahama Islands (London, 1729-77).
    <b>Shapero Rare Books:</b> Jane Austen, Sense and Sensibility (London, 1811). First edition of the Austen’s first published novel.
    <b>Shapero Rare Books:</b> Koronatsionniy sbornik [Album of Nicholas II's coronation] (St. Petersburg, 1899): preferred deluxe version in Russian.
    <b>Shapero Rare Books:</b> A complete set of John Gould's magnificent bird books in attractive contemporary bindings (1831-88).
    <b>Shapero Rare Books:</b> Andy Warhol, Bald Eagle from Endangered Species. Screenprint in colours, 1983, signed in pencil.
    <b>Shapero Rare Books:</b> Sir Ernest Shackleton, South: The story of Shackleton’s last expedition 1914-1917 (London, 1919).
    <b>Shapero Rare Books:</b> J.J. Audubon, The Viviparous Quadrupeds of North America (NY, 1845-54): The largest successful colour plate book of 19th-century America.
    <b>Shapero Rare Books:</b> Geoffrey Chaucer, The Works (Kelmscott Press, 1896). One of the finest illustrated books ever produced.
    <b>Shapero Rare Books:</b> Lev Tolstoy, Anna Karenina (Moscow, 1879):<br>first edition in book form of the celebrated novel.
  • <b>Cowan's Auctions: </b> American History: Timed Online Auction Bidding Starts March 5th.
    <b>Cowan's Auctions: </b> J.C. Buttre, Wartime-Published Leatherbound Portfolio of 50 Engravings. Est $1000-$1500. Starts Mar 5th.
    <b>Cowan's Auctions: </b> Kennedy For President Campaign Poster.<br>Est $50-$100. Starts Mar 5th.
    <b>Cowan's Auctions: </b> Albumen CDV of a Mexican couple in fancy clothing.<br>Est $100-$200. Starts Mar 5th.
    <b>Cowan's Auctions: </b> American History: Timed Online Auction Bidding Starts March 5th.
    <b>Cowan's Auctions: </b> Quarter Plate Daguerreotype and Enlarged<br>Painted Portrait of Same Gentleman. Est $200-$400. Starts Mar 5th.
    <b>Cowan's Auctions: </b> Real Photo Postcards of Helena, Montana, Plus.<br>Est $100-$200. Starts Mar 5th.
    <b>Cowan's Auctions: </b> [Japan] Lafcadio Hearn, Life, Letters and Musings.<br>Est $50-$100. Starts Mar 5th.
    <b>Cowan's Auctions: </b> American History: Timed Online Auction Bidding Starts March 5th.
    <b>Cowan's Auctions: </b> CDVs related to P.T. Barnum, Including Barnum, His Daughter, Tom Thumb, Com. Nutt.<br>Est $200-$300. Starts Mar 5th.
    <b>Cowan's Auctions: </b> Recipe Pamphlets from the 1960s. Est $20-$40. Bidding Starts Mar 5th.
    <b>Cowan's Auctions: </b> Image of the Sternwheeler Washington. Est $100-$150. Starts Mar 5th.
    <b>Cowan's Auctions: </b> American History: Timed Online Auction Bidding Starts March 5th.
    <b>Cowan's Auctions: </b> Civil War letters from Little Family of Farmersville, New York, 94th and 105th NY Infantry. Est $150-$250.<br>Starts Mar 5th.
    <b>Cowan's Auctions: </b> A Fine and Unusual American Prosthesis. Est $300-$500. Starts Mar 5th.
    <b>Cowan's Auctions: </b> Hamilton & Hoyt Stereoviews of Plains Indians and <i>Spirit Canon</i>. Est $300-$500. Starts Mar 5th.

Rare Book Monthly

Book Catalogue Reviews - June - 2005 Issue

Publishing Promotions From Alexander Rare Books

R0602

Trade Publishing Promotional Items from Alexander Rare Books.


By Michael Stillman

Alexander Rare Books
of Barre, Vermont, has published a catalogue of unusual and most interesting items. The focus here is rare, though not antiquarian. These are publishers' promotional items, most often early copies meant for booksellers, often just a first chapter, or beginnings of several different books. A few are even more promotional, such as displays. This is ephemeral material, but all tied to specific books and authors.

The majority of the items come from what Alexander calls "the golden age of marketing." This was the period from 1985-2000. Starting in the 1970s, there was an upsurge in booksellers. Smaller chains such as Walden and Dalton sprung up, while independents flourished. Publishers, pressed to sell more and more books, increased their marketing efforts. Material was distributed to encourage these stores to stock their books. However, since 2000, the number of independent bookstores has dropped precipitously. A few big chains, like Barnes and Noble and Borders, replaced the Mom and Pop stores. Then, much of the business shifted to the internet, through Amazon or listings on cooperative sites. The days when publishers needed to distribute their material to large numbers of independents was replaced by sales pitches to a few major buyers. There is no longer the quantity of this material being printed that there was during the "golden age."

How will collectors view this type of material over the long run? That's a question which is hard to answer. It is still too early to know how history will value a unique category of items that are still mostly under two decades old. We do not yet even know what value most of the underlying books will command as they age. Many come from relatively new authors. Some will be household names for generations yet to come; other will soon be forgotten. What we can say is that these will be uncommon items relating to works of recent authors, some of whom will become very collectible in the years ahead. These items will most likely be of great interest to those who collect these authors. Your job is to pick the right ones, because today, the great majority of these unusual items are priced very low. This is a field where anyone can collect, regardless of budget. We are on the ground floor, and while no one yet knows how many stories are in this building, we do know that the only way is up.

Here are some examples. Three authors are represented in this 1992 advance excerpt from their novels. There is The Tax Man by Peter Carey, Ever After, by Graham Swift, and Dreaming in Cuban from Cristina Garcia. For Garcia, it was her first novel. This promotional piece was put together by publisher Alfred A. Knopf. It is still in its original shrinkwrap. Item 37. Priced at $20.

Rare Book Monthly


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