Rare Book Monthly

Book Catalogue Reviews - November - 2002 Issue

An Adventure in Medical Hyperbole

On a Maxfield Parish poster: Even an artist like Maxfield Parish did advertisements. Here he does an ad for a product called No-To-Bac that purportedly cured tobacco addiction.

On a flat, unnumbered, unlabeled case containing various ephemera like early doctor’s calling cards with their portraits on them: [pointing at a swarthy mean looking guy with a mustache who practiced, according to his card, on West 14th Street in New York:] Isn’t he scary looking? Would you let him treat you?

On addiction cures: One of the most popular was one developed by a Dr. Leslie E. Keeley. His cure dealt with addiction to narcotics, alcohol, and tobacco. A particularly insidious group of products were those narcotics that substituted a higher dose of opium or morphine for the normal dose the addict was taking. But you can see the beginnings of an AA approach in some of these early anti-addiction cures.

On the evils of quackery: Finally, a group of writers started writing, books mostly and pamphlets to a lesser degree, exposing this charlatan doctors and cures. There began a movement to expose these products and their purveyors as the frauds they were. But the Pure Food and Drug Act wasn’t passed by Congress until 1906. And of course even today the FDA can’t keep up with these pills and potions to cure you of this and that being offered in the back of magazines or on the internet.

Rare Book Monthly

  • Jeschke Jadi
    Auction 151
    Saturday, April 27, 2024
    Jeschke Jádi, Apr. 27: Lot 546. Christoph Jacob Trew. Plantae selectae, 1750-1773.
    Jeschke Jádi, Apr. 27: Lot 70. Thomas Murner. Die Narren beschwerung. 1558.
    Jeschke Jádi, Apr. 27: Lot 621. Michael Bernhard Valentini. Museum Museorum, 1714.
    Jeschke Jadi
    Auction 151
    Saturday, April 27, 2024
    Jeschke Jádi, Apr. 27: Lot 545. Sander Reichenbachia. Orchids illustrated and described, 1888-1894.
    Jeschke Jádi, Apr. 27: Lot 1018. Marinetti, Boccioni, Pratella Futurism - Comprehensive collection of 35 Futurist manifestos, some of them exceptionally rare. 1909-1933.
    Jeschke Jádi, Apr. 27: Lot 634. August Johann Rösel von Rosenhof. 3 Original Drawings, around 1740.
    Jeschke Jadi
    Auction 151
    Saturday, April 27, 2024
    Jeschke Jádi, Apr. 27: Lot 671. Jacob / Picasso. Chronique des Temps, 1956.
    Jeschke Jádi, Apr. 27: Lot 1260. Mary Webb. Sarn. 1948. Lucie Weill Art Deco Binding.
    Jeschke Jádi, Apr. 27: Lot 508. Felix Bonfils. 108 large-format photographs of Syria and Palestine.
    Jeschke Jadi
    Auction 151
    Saturday, April 27, 2024
    Jeschke Jádi, Apr. 27: Lot 967. Dante Aligheri and Salvador Dali. Divina Commedia, 1963.
    Jeschke Jádi, Apr. 27: Lot 1316. Tolouse-Lautrec. Dessinateur. Duhayon binding, 1948.
    Jeschke Jádi, Apr. 27: Lot 1303. Regards sur Paris. Braque, Picasso, Masson, 1962.
  • Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Winston Churchill. The Second World War. Set of First-Edition Volumes. 6,000 USD
    Sotheby’s, Available Now: A.A. Milne, Ernest H. Shepard. A Collection of The Pooh Books. Set of First-Editions. 18,600 USD
    Sotheby’s, Available Now: Salvador Dalí, Lewis Carroll. Alice's Adventures in Wonderland. Finely Bound and Signed Limited Edition. 15,000 USD
    Sotheby’s
    Modern First Editions
    Available for Immediate Purchase
    Sotheby’s, Available Now: Ian Fleming. Live and Let Die. First Edition. 9,500 USD
    Sotheby’s, Available Now: J.K. Rowling. Harry Potter Series. Finely Bound First Printing Set of Complete Series. 5,650 USD
    Sotheby’s, Available Now: Ernest Hemingway. A Farewell to Arms. First Edition, First Printing. 4,200 USD
  • Doyle, May 1: Thomas Jefferson expresses fears of "a war of extermination" in Saint-Dominigue. $40,000 to $60,000.
    Doyle, May 1: An exceptional presentation copy of Fitzgerald's last book, in the first issue dust jacket. $25,000 to $35,000.
    Doyle, May 1: The rare first signed edition of Dorian Gray. $15,000 to $25,000.
    Doyle, May 1: The Prayer Book of Jehan Bernachier. $10,000 to $15,000.
    Doyle, May 1: Van Dyck's Icones Principum Virorum Doctorum. $10,000 to $15,000.
    Doyle, May 1: The magnificent Cranach Hamlet in the deluxe binding by Dõrfner. $7,000 to $10,000.
    Doyle, May 1: A remarkable unpublished manuscript of a voyage to South America in 1759-1764. $3,000 to $5,000.
    Doyle, May 1: Bouchette's monumental and rare wall map of Lower Canada. $12,000 to $18,000.
    Doyle, May 1: An rare original 1837 abolitionist woodblock. $8,000 to $12,000.
    Doyle, May 1: An important manuscript breviary in Middle Dutch. $15,000 to $25,000.
    Doyle, May 1: An extraordinary Old Testament manuscript, circa 1250. $20,000 to $30,000.
  • Leland Little, Apr. 26: First Edition of Piccolomini's De La Sfera del Mondo (The Sphere of the World), 1540.
    Leland Little, Apr. 26: First Edition of Vellutello's Commentary on Petrarch, With Map, 1525.
    Leland Little, Apr. 26: Finely Bound Definitive, Illustrated Edition of I Promessi Sposi, 1840.
    Leland Little, Apr. 26: Rare First Edition of John Milton's Latin Correspondence, 1674.
    Leland Little, Apr. 26: Giolito's Edition of Boccaccio's The Decamerone, with Bedford Binding, 1542.
    Leland Little, Apr. 26: First Edition of the First Biography of Marie of the Incarnation, with Rare Portrait, 1677.
    Leland Little, Apr. 26: First Aldine Edition of Volume One of Cicero's Orationes, 1540.
    Leland Little, Apr. 26: First Edition of Bonanni's Illustrated Costume Catalogue, with Complete Plates, 1711.
    Leland Little, Apr. 26: An Important Incunable, the First Italian Edition of Josephus's De Bello Judaico, 1480.
    Leland Little, Apr. 26: First Edition of Jacques Philippe d'Orville's Illustrated Book of the Ruins of Sicily, 1764.
    Leland Little, Apr. 26: An Incunable from 1487, The Contemplative Life, with Early Manuscript.
    Leland Little, Apr. 26: Ignatius of Loyola's Exercitia Spiritualia, 1563.

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