Rare Book Monthly

Articles - March - 2010 Issue

iPad: Avenue to the Attention Age?

The iPad, with an example of the on-screen keyboard displayed

In my previous article, I started to talk about the Attention Age. People are participating with the Internet, rather than just watching and taking. It is also going mobile. Laptops have been around for a long time now. Smartphones have already taken the corporate world and with the help of the iPhone, are moving to consumers. And now, Apple has announced a product that continues the mobile trend. I'm talking about the iPad.

I decided to write about the iPad specifically because I believe it has a clear place for the demographic that dominates the Americana Exchange. I'm 23, so I'm referring to the generation or two preceding mine. The Attention Age is taking off around the world, but until now there's been a semi-steep learning curve for those just getting a feel for it. I think the iPad could bring in the stragglers behind and on the fringes of the movement.

While the iPad hasn't been released, and thus I haven't put my hands on one, it does run the iPhone operating system which I've had much experience with being a first and second-generation iPhone customer.

To catch anyone up who doesn't know, the iPad Apple announced resembles an oversized, more squared-off iPhone or iPod Touch. It is a touch-screen only (no built-in keyboard) tablet computer. It's 9.56" tall by 7.47" wide; with a viewable screen size 9.7" diagonally. It weighs 1.5 lbs. So it's smaller and lighter than the average laptop, and obviously bigger than a phone. It'll fit into a largish purse and obviously briefcases and other bags.

Let's talk about screen size first. An iPhone has a 3.5" diagonal screen. This is also on the larger size for smartphones - my own Blackberry Curve's screen is maybe half that? Compared to the iPad's 9.7", I can tell you which platform either of my parents would prefer. Here's a hint: they both wear glasses for either distance or reading. The iPad also packs the iPhone & iPod Touch's multi-touch (aka multi-finger touch-screen gestures which produce different results) technology so zooming in when needed is a cinch: take two fingers and spread them in opposite directions.

Rare Book Monthly

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    Sotheby’s, Available Now: Winston Churchill. The Second World War. Set of First-Edition Volumes. 6,000 USD
    Sotheby’s, Available Now: A.A. Milne, Ernest H. Shepard. A Collection of The Pooh Books. Set of First-Editions. 18,600 USD
    Sotheby’s, Available Now: Salvador Dalí, Lewis Carroll. Alice's Adventures in Wonderland. Finely Bound and Signed Limited Edition. 15,000 USD
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    Modern First Editions
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    Sotheby’s, Available Now: Ian Fleming. Live and Let Die. First Edition. 9,500 USD
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    Books, Maps, Modern Literature
    May 14 (US) / May 15 (Australia)
    Australian Book Auctions, May 14/15: ORWELL, George. ANIMAL FARM. London, Secker & Warburg, 1945. $8,000 to $12,000 AUD.
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    Books, Maps, Modern Literature
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    Australian Book Auctions, May 14/15: RAND, Ayn. ATLAS SHRUGGED. Random House, New York, 1957. First edition. $800 to $1,200 AUD.
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    Antique prints, paintings and maps
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    Gonnelli: Leonard Bramer, The descent from the cross, 1634. Starting price 3200€
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