• <b>19th Century Shop.</b> (DEMOCRATIC CONVENTION, Chicago, 1968). <i>Collection of papers of John M. Bailey, Chairman of the Democratic National Committee, concerning the convention</i>. Various places, 1968.
    <b>19th Century Shop.</b> (ARMSTRONG, NEIL.) VERNE, JULES. <i>A Trip to the Moon.</i> New York: F. M. Lupton, September 9, 1893. Signed by Neil Armstrong, first man to walk on the moon.
    <b>19th Century Shop.</b> KEY, FRANCIS SCOTT. <i>A Celebrated Patriotic Song, the Star Spangled Banner.</i> 1814.
    <b>19th Century Shop.</b> [COLUMBUS, CHRISTOPHER, Amerigo Vespucci ..] Bernardus Albingaunensis .. Dialogo nuperrime edito Genue in 1512.
    <b>19th Century Shop.</b> (WATKINS, TABER &c.). <i>An album of 32 photographs of the Yosemite and American West Various places</i>, c. 1890s
    <b>19th Century Shop.</b> (BATTLE OF CONCORD.) <i>Powder horn used by Minuteman Oliver Buttrick at the Battle of Concord</i>, April 19, 1775.
    <b>19th Century Shop.</b> (CIVIL WAR.) <i>An Extraordinary Confederate Photograph and Autograph Album of Dr. R. L. C. White</i>, 125 original mounted salt prints. 1859-61.
  • <b>Swann Auction Galleries:</b> Announcing the Fall 2016 Auction Season
    <b>Swann Auction Galleries Nov 1:</b> Autographs
    <b>Swann Auction Galleries Oct 18:</b> Early Printed, Medical, Scientific & Travel Books
    <b>Swann Auction Galleries Nov 10:</b> 19th & 20th Century Literature
    <b>Swann Auction Galleries Dec 8:</b> Maps & Atlases, Natural History & Colored Plate Books
    <b>Swann Auction Galleries Nov 17:</b> Printed & Manuscript Americana
    <b>Swann Auction Galleries Dec 1:</b> Art, Press & Illustrated Books
    <b>Swann Auction Galleries Sep 29:</b> Illustration Art
    <b>Swann Auction Galleries Nov 3:</b> Old Master Through Modern Prints
  • <b>Bonhams: Fine Books and Manuscripts. Sept. 21, 2016</b>
    <b>Bonhams Sept. 21:</b> WARREN, JOSEPH. Letter Signed ("Jos Warren") as Chairman of the Committee of Safety. Cambridge, MA, June 4, 1775.
    <b>Bonhams Sept. 21:</b> WHITMAN, WALT. Leaves of Grass. Brooklyn, NY: [for the Author], 1855.
    <b>Bonhams Sept. 21:</b> JEFFERSON, THOMAS. Printed Broadside Signed ("Th: Jefferson") as Secretary of State. Philadelphia, February 12, 1793.
    <b>Bonhams Sept. 21:</b> CELLINI, BENVENUTO. 1500-1571. Autograph Letter Signed ("Beto. Cellini"). [Florence, c.1566].
    <b>Bonhams: Fine Books and Manuscripts. Sept. 21, 2016</b>
    <b>Bonhams Sept. 21:</b> NAPOLEON BONAPARTE. Autograph Manuscript. [c.1795].
    <b>Bonhams Sept. 21:</b> DICKENS, CHARLES. Great Expectations. London: Chapman and Hall, 1861.
    <b>Bonhams Sept. 21:</b> REED, JOHN. To the Honourable House of Representatives of the Freemen of Pennsylvania this Map of the City and Liberties of Phiadelphia With the Catalog of Purchasers is Humbly Dedicated.... [Philadelphia]: engraved by James Smit
    <b>Bonhams Sept. 21:</b> ELIOT, THOMAS STEARNS. The Waste Land. New York: Boni and Liveright, 1922.

Rare Book Monthly

Articles - March - 2010 Issue

The ABAA: What Works - Data, Knowledge, Charm & New Blood

Stuartbennettx

ABAA President Stuart Bennett.


By Susan Netzorg Halas

All other things being equal, it takes data, knowledge, and charm, not necessarily in that order, to make it in the ABAA. It also doesn't hurt to have deep pockets.

The Data Model

A good example of the data model is Joachim Koch of Books Tell You Why based in South Carolina. Koch is a German trained engineer who had an extensive corporate tech career before joining the ranks of book dealers. While Koch stresses that his is a family business, a team effort, he also stresses that there is no substitute for numbers.

Even a brief conversation makes it clear that his style of bookselling is organized, systemized and the company makes decisions based on an impressive array of factual information. Want to talk click-through ratios and pay-for-placement? Interested in what's hot and what's not? Want all the data all the time? This is your guy.

Koch knows his customers: He knows who bought, what they bought. He knows how they found him, what they spent, if they buy frequently or occasionally. Having a plentiful amount of information is only the first step. He's willing to pay for the tools and techniques he thinks will drive traffic to his site and he wants those numbers to be BIG.

Books Tell You Why Had a good year in 2009 and they're expecting a better 2010. Though not for publication it's all sliced, diced, analyzed and driven by data; books are only the top layer. www.bookstellyouwhy.com

The Knowledge Guy

Another way to get ahead in high-end bookselling is to know more, a lot more, than other people and have a sterling reputation. It is helpful to have an opinion that collectors and libraries can take to the bank or feds as needed and to have the credentials to back up the reputation.

Vic Zoschak of Tavistock Books in Alameda www.tavbooks.com fits that profile. This is a go-to guy when you want to get serious and take it to the next level.

Zoschak has an MBA in Finance from NYU. After a career in the Coast Guard he segued from a highly respected Dickens collector to an equally respected ABAA book dealer. It is his knowledge and willingness to share his knowledge that sets him apart from his contemporaries.

He is always helpful, well informed. Though all the ABAA dealers who spoke with AE knew their stuff, Zoschak seemed to truly understand that God is in the details. He is qualified for and frequently does appraisals for IRS purposes. He asks and gets hefty fees for these services. For a more modest sum you send the book to him and get back his thoughts on its value.

Zoschak is a supporter of the University of Virginia Book School where students, some of whom are would-be ABAA members, can learn the bibliographic niceties and are introduced to the work of special collections.

He's serious about the importance of bringing along the next generation of dealers and he also stresses the importance encouraging college students to take a serious interest in collecting.

Zoschak is widely appreciated as a person who is willing to mentor younger dealers who want to join the ABAA. Several who spoke with AE credit him with at least part of their success in the trade.

Rare Book Monthly

  • <b>Seth Kaller:</b> Leaves from<br>George Washington's Own Draft <br>of His first Inaugural Address. An Extraordinary Rarity!
    <b>Seth Kaller:</b> Declaration of Independence: Benjamin Tyler 1818 - First Print with Facsimile Signatures.
    <b>Seth Kaller:</b> Thomas Jefferson Signed Act of Contress Authorizing Alexander Hamilton to Complete Famous Portland Maine Lighthouse.
    <b>Seth Kaller:</b> Emanuel Leutze. Silk Flag Banner designed by Leutze, created by Tiffany & Co., and presented to Gen. John A. Dix, 1864.
    <b>Seth Kaller:</b> The "greatest of early American maps … a masterpiece" (Corcoran). Thomas Holme.
    <b>Seth Kaller:</b> Lincoln Summons His Cabinet for a Historic Meeting to Discuss Compensated Emancipation.
    <b>Seth Kaller:</b> Albert Einstein. Autograph Letter Signed. Einstein Counsels His Son ... Meaning of Life.
    <b>Seth Kaller:</b> Normal Rockwell. Painting/Drawing Signed. Rockwell's "Barbeshop Quartet", 1936.
    <b>Seth Kaller:</b> Frederick Douglass. Autograph Letter Signed to unknown correspondent. Washington, D.C.
    <b>Seth Kaller:</b> Harry Truman. Autograph Manuscript Notebook for Kansas City Law School Night Class.
    <b>Seth Kaller:</b> Robert E. Lee. Autograph Letter Signed, June 11, 1782. Hours after the Battle of Culpeper Court House, Lee Escapes Again.
    <b>Seth Kaller:</b> George Washington. Letter Signed, as Commander-in-Chief, Continental Army, to Elias Dayton, Headquarters, [Newburgh, N.Y.], June 11, 1782.

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