Rare Book Monthly

Articles - May - 2005 Issue

Confessions of a Compulsive Book Packer

A0509

Lay the book on brown paper, fold it over and tack.


By Renee Magriel Roberts

Today I added another dealer name to my "never buy from again" master list when a book that I ordered arrived thrown bare and banged-up in a Priority Mail envelope. So, before I launch into this packing "how-to" article, kudos to all you dealers -- you know who you are -- who take the time to carefully examine, repair, and beautifully package your products and ship them promptly and in the right way -- you need read no further.

In Internet commerce there are several critical points at which there is customer contact: the quality and care taken in the book description, the pre-sale communication and negotiation, the arrival of the book, and the post-sale follow-up.

I pack, or assist in packing, every single book that leaves our shop. I do not view packing as some kind of lesser blue-collar job, unworthy of my experience and education. As any experienced shipper in any industry knows (and shippers, by the way, in the real world, are paid some serious dollars), proper or improper packing and shipping can make or break a business.

Packing for me is really a relief; after spending most of my day researching books, communicating with customers, marketing, editing, making decisions for our publishing company, basically hanging out on the computer, packing is an active, Zen, three-dimensional activity -- a way to demonstrate to every customer, no matter how large or small the sale -- that we care about the quality of the product we are selling and the integrity of the transaction. We want that book to arrive in precisely the same condition that it left our shop, period.

It is simply not enough to have a good book, create an accurate description, and charge a fair price. The way in which a book is packaged is critical to your customers' perception that they are receiving a quality product. Good packaging leads to that after-sale glow which may result in additional sales, and conversely, it may avoid the return or buyer's remorse, which is an after-sale disaster. Bad packaging conveys the message that you do not care about the book and you do not care about the customer. Cheap packaging conveys the message that you would rather save a dollar or two than put that oversize, easily-bruised book in a box (or even a double-box) to ensure that it gets where it is going without damage.

Good packaging is good marketing. Why do businesses spend so much money on designing packaging for their products? Simply, because attractive packaging conveys a "super-message" to the customer, over and above the quality of the contents. While I don't waste money on "designed" packaging, I do try to pack well.

Rare Book Monthly

  • <b>19th Century Shop.</b> LINCOLN, ABRAHAM. <i>A superb collection of manuscripts signed by Lincoln and relics related to Lincoln’s death</i>. Washington, 1864-1865
    <b>19th Century Shop.</b> Rare Relic of the Underground Railroad (1857). <i>$500 Reward Ran away ...</i>
    <b>19th Century Shop.</b> CARTER, SUSANNAH. <i>The Frugal Housewife,</i> (1772) the second American cookbook, plates by Paul Revere.
    <b>19th Century Shop.</b> SCHIRRA, WALTER M.. Icon of the American Space Program. <i>A Complete Set of Schirra’s Flight Log Books (1947-69).</i>
    <b>19th Century Shop.</b> A fine pair of daguerreotypes, one a black nurse holding a white baby, the other the white parents. Maryland, c. 1853.
    <b>19th Century Shop.</b> The Internet. (COMPUTERS.) CERF, VINTON & KAHN, ROBERT. <i>"A Protocol for Packet Network Intercommunication" in IEEE Transactions on Communications.</i>
  • <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Anne & Margot Frank's copy of <i>Grimm's Fairy Tales</i>, in which Anne wrote her own and Margot's name, circa 1940. $20,000 to $30,000.
    <b>Swann Auction Galleries May 5:</b> Albert Einstein, group of 4 letters Signed to Helmut L. Bradt regarding Bradt's emigration to the U.S., one bearing Nazi censor ink stamps, 1939-40. $10,000 to $15,000.
    <b>Swann Auction Galleries May 5:</b> Archive of items from Ludwig Bemelmans to producer Mary K. Frank, concerning <i>The Street <br>Where the Heart Lies</i>, 1959-62. <br>$10,000 to $15,000.
    <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Archive of correspondence to<br>Edwin A. Van Valkenburg from President Theodore Roosevelt and members of his family, 1913-21. $6,000 to $9,000.
    <b>Swann Auction Galleries May 5:</b> Oscar Wilde, manuscript notes panning a book on book collecting, circa 1886. $5,000 to $7,500.
    <b>Swann Auction Galleries May 5:</b><br>John Hancock, partly-printed document Signed as Governor of Massachusetts, Boston, 1781.<br>$4,000 to $6,000.
    <b>Swann Auction Galleries May 5: Autographs</b>
    <b>Swann Auction Galleries May 5:</b> Franz Liszt, Autograph Letter<br>Signed to Carl Gille, Rome, 1869. $4,00 to $6,000.
    <b>Swann Auction Galleries May 5:</b> Joseph Conrad, photograph Signed and dated, 1918. $1,000 to $2,000.
    <b>Swann Auction Galleries May 5:</b><br>Two Guns White Calf, photograph postcard Signed with his pictogram, 1929. $800 to $1,200.
  • Bonhams Fine Books and Manuscripts, 8 June 2016, New York
    Bonhams June 8: ARISTOTLE.<br>384-322 B.C.E. De animalibus <br>US$ 300,000-500,000.
  • Old World Auctions (May 4): Lot 18. Blaeu, <i>Nova et Accuratissima Totius Terrarum Orbis Tabula</i>, 1660.<br>Est. $14000-$17000
    Old World Auctions (May 4): Lot 20. Pitt, <i>Nova Totius Terrarum Orbis Geographica ac Hydrographica Tabula</i>, 1680. Est. $9500-$11000
    Old World Auctions (May 4): Lot 65. Ortelius, <i>Americae sive Novi Orbis, Nova Descriptio</i>, 1571. <br>Est. $6000-$7000
    Old World Auctions (May 4): Lot 84. Bailleul, <i>L'Amerique Divisee en Ses Principales Parties</i>, 1752.<br>Est. $19000-$22000
    Old World Auctions (May 4): Lot 99. Sayer & Bennett, <i>The American Military Pocket Atlas</i>, 1776. <br>Est. $10000-$12000
    Old World Auctions (May 4): Lot 269. Reid, <i>Plan of the City of Washington in the Territory of Columbia</i>, 1796. <br>Est. $2750-$3500
    Old World Auctions (May 4): Lot 291. Carleton, <i>Map of Massachusetts Proper</i>, 1801. Est. $12000-$14000
    Old World Auctions (May 4): Lot 378. Keulen, <i>Pas Kaart vande Noord Oost Kust van Cuba en d'Oost Kust van Florida</i>, 1695. Est. $3250-$4000
    Old World Auctions (May 4): Lot 651. Ptolemy/Fries, <i>Tabula Superioris Indiae & Tartariae Maioris</i>, 1541.<br>Est. $3000-$4000
    Old World Auctions (May 4): Lot 688. Wit, <i>Nova Africa Descriptio</i>, 1660.<br>Est. $2750-$3500
    Old World Auctions (May 4): Lot 706. Ortelius, <i>Maris Pacifici</i>, 1589.<br>Est. $8000-$9000
    Old World Auctions (May 4): Lot 727. Audubon, <i>Least Stormy-Petrel</i>, 1836. Est. $1400-$1700
    Old World Auctions (May 4): Lot 741. Bordone, <i>Isolario</i>, 1547.<br>Est. $16000-$19000
    Old World Auctions (May 4): Lot 747. Teesdale, <i>A New General Atlas of the World</i>, 1835. Est. $2000-$2750
    Old World Auctions (May 4): Lot 752. Colton, <i>Colton's Atlas of the World Volume I and II</i>, 1856.<br>Est. $2500-$3250
    Old World Auctions (May 4): Lot 760. Prevost, <i>Histoire Generale des Voyages ... Tome Quatorzieme</i>, 1757. <br>Est. $2400-$3000
  • <b>Dirk Soulis April 30:</b> Lot 131. After Karl Bodmer (1809-1983) Pehriska-Ruhpa Aquatint. $1500-$2500
    <b>Dirk Soulis April 30:</b> Lot 212. Catlin Snow Show Dance Hand Tinted Lithograph No. 14. $1000-$2000.
    <b>Dirk Soulis April 30:</b> Lot 213: Hurlimann After Bodner Saukie Fox Indians Aquatint. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 226: After Karl Bodmer. Dance of the Mandan Indians Aquatint. $1000-$1500.
    <b>Dirk Soulis April 30:</b> Lot 281: Karl Bodmer (1809-1983) Massika and Wakusasse Hand. $750-$1500.
    <b>Dirk Soulis April 30:</b> Lot 244: After Catlin Nah-To-Toh Pa Lithograph, Plus Another. $300-$600.
    <b>Dirk Soulis April 30:</b> Lot 305: History...Indian Tribes N. America, McKenney & Hall, 3. $3000-$5000.
    <b>Dirk Soulis April 30:</b> Lot 316: Catlin, George, "North American Indians," 1841, 2 Vols. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 284: Catlin, George, "North American Indians," 1926, 2 Vols. $200-$300.
    <b>Dirk Soulis April 30:</b> Lot 285: Coleson, Miss Ann, "Among the<br>Sioux Indians!" 1864. $500-$1000.
    <b>Dirk Soulis April 30:</b> Lot 289: Heard, L.V.D., Sioux War and Massacres, 1865, First. $400-$800.
    <b>Dirk Soulis April 30:</b> Lot 288: Life of Life of Ma-Ka-Tai-Me-She-Kia-Kiak or Black Hawk, 1834. $400-$800.

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