• <b>19th Century Shop.</b> A patriot who fought with George Washington Superb Daguerreotype of Baltus<br>Stone at age 101 (1846).
    <b>19th Century Shop.</b> Edward Curtis portrait of Honovi, Walpi Snake Priest "Honovi was one of the author's principal informants" (1910).
    <b>19th Century Shop.</b> The Execution of the Lincoln Assassination Conspirators by Alexander Gardner (1865).
    <b>19th Century Shop.</b> Harriet Beecher Stowe, Catharine Beecher, Henry Ward Beecher, and the other siblings with their father Lyman Beecher. By Mathew Brady (1850s).
    <b>19th Century Shop.</b> From Slaves to World-Famous Entertainers Millie-Christine, "The Two-Headed Nightingale" (c. 1868-71)
    <b>19th Century Shop.</b> Goldfield, Nevada Photograph Collection Fabled Western Mining Boomtown (1905-1906)
    <b>19th Century Shop.</b> Tycoon-Collector Benjamin Richardson poses with his great-grandson as appeared in parade.
    <b>19th Century Shop.</b> Alexander Gardner portrait of Lincoln the only known copy, ex-John Hay (1863).
    <b>19th Century Shop.</b> Magnificent Niagara Falls album with a strong provenance (1867).
    <b>19th Century Shop.</b> Spectacular American West Album From Yosemite to Salt Lake City to San Francisco.
  • <b>Bonhams September 21:</b> Lot 14. Darwin, Charles. 1809-1882. <i>On the Origin of Species by Means of Natural Selection... 1859.</i>. US$ 60,000-80,000.
    <b>Bonhams September 21:</b> Lot 46. Smith, Adam. 1723-1790. <i>An Inquiry into the Nature and Causes of the Wealth of Nations.</i> US$ 70,000-90,000.
    <b>Bonhams September 21:</b> Lot 224. CIVIL WAR. Gardner's Photographic Sketch Book of the War [1865-1866]. US$ 120,000-180,000.
    255 — add to caption: First Edition, Subscriber’s Copy
    <b>Bonhams September 21:</b> Lot 270. Serra, Junipero. 1713-1774, ET AL. Pangua, Francisco. Letter in Spanish, 1775. US$ 60,000-90,000.
    <b>Bonhams September 21:</b> Lot 77. Apple 1 Motherboard, with label "Apple Computer 1 / Palo Alto. Ca. Copyright 1976." US$ 300,000-500,000.
    <b>Bonhams September 21:</b> Lot 46. The 1934 Nobel Prize Medal for Physiology or Medicine. Presented to George Minot. US$ 200,000-300,000.
    <b>Bonhams September 21:</b> Lot 39. Darwin, Charles. 1809-1882. Autograph Letter Signed ("Ch. Darwin"). US$ 70,000-90,000.
    <b>Bonhams September 21:</b> Lot 4. Lubieniecki, Stanislaw. 1623-1675. <i>[Theatri Cometici pars posterior] Historia Cometarum...</i> US$ 25,000-35,000.
    <b>Bonhams September 21:</b> Lot 3. Vera rare George III mahogany and engraved brass orrery. US$ 200,000-250,000.
  • <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 163. Stéphane Mallarmé. An autograph manuscript for <i>Un coup de Dés jamais n'abolira le Hasard</i>. [Avril Ou Début MAI 1897]. Est. 500,000-800,000 EUR.
    <b>Sotheby's Paris</b>: Lot 109. Manet, Edouard - Edgar Allan Poe - Stéphane Mallarmé. <i>Le Corbeau. The Raven. 1875</i>. Est 80,000-120,000 EUR.
    <b>Sotheby's Paris</b>: Lot 152. Edgar Degas. <i>Portrait of Stéphane Mallarmé and Auguste Renoir</i>, [16 Décembre 1895]. Est. 40,000-60,000 EUR.
    <b>Sotheby's Paris</b>: Lot 15. Baudelaire, Charles. <i>Les Fleurs du Mal. Paris, Poulet-Malassis et De Broise, 1861.</i> <br>Est. 80,000 - 120,000 EUR.
    <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 137. Mallarmé, Stéphane. Vers Sur un Galet D'Honfleur. [Eté 1892 OU Été 1894.] Est. 5,000-8,000 EUR.
    <b>Sotheby's Paris</b>: Lot 48. Gide, André - Maurice Denis. <i>Le Voyage d'Urien. Paris, Librairie de L’Art indépendant, 1893.</i> Est. 20,000-30,000 EUR.
    <b>Sotheby's Paris</b>: Lot 103. Mallarmé, Stéphane - Edgar Allan Poe. Manuscripts Autographs. [1870-1875 ET 1869]. Est. 80,000-120,000 EUR.
    <b>Sotheby's Paris</b>: Lot 107. [Revue - Stéphane Mallarmé] La Derniere Mode. Gazette du monde et de la famille. Est. 40,000-60,000 EUR.
    <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 110. Mallarmé, Stéphane - Edouard Manet. <i>L’après midi d'un Faune. Églogue. Paris, 1876.</i> Est. 30,000-50,000 EUR.
    <b>Sotheby's Paris</b>: Lot 160. Mallarmé, Stéphane. Premier état D'un Un Coup De Dés Jamais N'Abolira Le Hasard. Manuscrit Autographe. [1897].<br>Est. 60,000-80,000 EUR.
    <b>Sotheby's Paris</b>: Lot 164. Mallarmé, Stephane. 6 jeux d’épreuves Pour un Coup De Dés Jamais N'Abolira Le Hasard De l’édition définitive chez Vollard. Est. 100,000-150,000 EUR.
    <b>Sotheby's Paris</b>: Lot 198. [Méry Laurent] <i>Liber Amicorum De Méry Laurent</i>. 1875-Fin Des Années 1890]. Est. 50,000-80,000 EUR.

Rare Book Monthly

Articles - March - 2012 Issue

Electronic Book Pricing Under Attack


The Kindle edition of the Jobs' biography, for sale on Amazon.

The electronic book and publishing world is anxiously watching legal actions that may affect the profitability of this form of an over 500-year-old business. Allegations have been raised by private parties, and unconfirmed reports indicate the U.S. Department of Justice may be looking into the claims. We do not know what, if any, action the DOJ will take, but a look at a lawsuit filed last summer, and updated about a month ago, gives us a glimpse at what is at issue.

The complaint was filed by Hagens Berman, a large law firm that likes to take on class action suits. These are generally suits where a lot of individuals' claims, often each of which is relatively small, are combined into one large action against a much bigger foe. That foe is often a large corporation, or what is known in the trade as a “target” defendant, or one with “deep pockets.” If the suit is successful, the defendant is stopped from committing further wrongdoing, the damaged individuals get a little compensation, and the law firm makes a whole lot of money. Some people are understandably offended that the law firm is the only one that gets seriously paid, but if something like price fixing is taking place, and the government doesn't act, this may be the only way private citizens can stop the practice.

This class action suit was brought against five publishers – MacMillan, Hachette, Penguin, Simon & Schuster, HarperCollins (a division of Rupert Murdoch's News Corp.), and one very deep-pocketed target defendant, the most valuable company in the world – Apple. With $100 billion (yes, billion) in cash sitting on its balance sheet, who wouldn't like to sue Apple?

When Amazon started selling e-books, a primary part of their strategy was to make them cheap. The $9.99 book was created. Amazon didn't make much on selling these e-books, at times even taking a loss. Amazon, unlike Apple, is not a massively profitable business, but there is a reason. Amazon is more focused on building their business for the future than making a lot of money now. By selling e-books for much less than printed ones, Amazon figured (correctly) it could wean a lot of readers over to electronic reading. On top of this, Amazon, with its Kindle e-reader, dominated the e-reader business, with something like 75% of the business. Selling cheap e-books encouraged readers to buy a Kindle e-reader. And ultimately, Amazon even started selling the Kindles cheaply, foregoing profits on them to get you hooked into the process of buying your e-books from Amazon to read on your Kindle electronic reader. The idea was to get people into the habit of fulfilling all of their book reading needs through Amazon. If it wasn't enormously profitable short term, in time that huge customer base would become a large source of revenue and profits for Amazon.

The publishers didn't much like this. Sure, they were getting paid their price for their e-books, but they did not like the long term implications. If Amazon established in consumers' minds that a book is worth only $9.99, and no more, it would make it very hard for them to ever raise prices, and it would make it very hard to sell traditional, printed books for typically established prices. Publishers seriously wanted Amazon to charge more.

So, according to the allegations in the lawsuit, the publishers decided to set the retail price for electronic books. A typical price appears to be $14.99.

Meanwhile, someone else became interested in selling electronic books – the aforementioned Apple. Apple was interested in encroaching on Amazon's e-reader market, selling books to be read on their iPad tablet computers, portable devices which can function as e-readers. Since Amazon is starting to morph their Kindle e-readers into being tablet computers as well, to go after Apple's dominant iPad market, Apple was more than willing turn the tables and go after Amazon's e-reader market. To this end, Apple was willing to go along with what is called the “agency model,” the complaint alleges. In this model, the publisher sets the price, and the seller gets a fixed commission, like 30%. However, while Apple did not seek to garner market share by undercutting the competition, they did not want to charge more than others either. Therefore, to get Apple to sell their e-books, and have them charge higher “agency model” pricing, the publishers had to force up Amazon's retail pricing, or so the complaint alleges.

In their complaint, the e-book consumers, as represented by law firm Hagens Berman, claim the publishers “conspired with Apple to force Amazon to adopt a new agency model in which publishers set prices directly, effectively ending Amazon’s ability to provide consumer-friendly pricing for e-books.” After the new pricing model was unanimously adopted by the publishers, the complaint further alleges, “the price of e-books shot up 30 percent.” The law firm describes this as a “price-fixing conspiracy,” and as “illegal,” which, if their allegations are true, is probably correct.

The law firm cites various alleged statements as evidence of the conspiracy. It cited a statement by Hachette CEO David Young in the New Yorker that if the consumer comes to believe a book is worth “ten bucks,” then “to my mind it's game over for this business.” It says Macmillan CEO John Sargent wrote on a blog that the previous market was “fundamentally unbalanced,” but that the agency model is “stable and rational.” The law firm also claims a Hachette executive met with Amazon and said that a price increase would solve the industry problem. Finally, they cite the Walter Isaacson biography of the late Apple CEO Steve Jobs, with Jobs reportedly saying that Amazon “screwed it up,” and that Jobs described his request that no other retailer be allowed to sell e-books for less than the price Apple charged.

By the way, if you want to read Isaacson's biography of Steve Jobs, you can buy a copy on Amazon. The price is $14.99.

Rare Book Monthly

  • Cowan's: American History. Timed Online Auction, Bidding Opens on October 15, 2015.
    <b>Cowan's Starts Oct 15th:</b> Abner Chapman, First Schoolteacher & Storekeeper in Union County, Ohio, Early 19th Century Store Ledger .... Est $250-$500.
    <b>Cowan's Starts Oct 15th:</b> Samuel Broadbent, Finely Hand-Painted Ivorytype of a Gentleman.<br>Est $750-$1000.
  • <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Autograph letter signed by Confederate President Jefferson Davis to Senator John William Clark Watson, Richmond, 1865. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Autograph poem by John Quincy Adams from an album kept by Abby Smith, w. inscription signed by her grandfather, John Adams, 1820s. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Typed letter signed by Theodore Roosevelt to assemblyman Michael A. Schapp, New York, 1913. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Autograph letter signed by Richard Wagner to Hofkapellmeister Max Seifriz, Zürich, 1853. $7,000 to $10,000.
    <b>Swann Auction Galleries Oct 22:</b> Photograph signed and inscribed by Pyotr Ilyich Tchaikovsky to librettist Paul Collin, 1888. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 22:</b> <i>Katalog der Wiener Kunstschau</i> signed and inscribed by Egon Schiele, 1916. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Letter signed by Mohandas K. Gandhi to Dr. John Haynes Holmes, Sevagram, 1940. $5,000 to $7,500.
    <b>Swann Auction Galleries Oct 22:</b> Photograph signed and inscribed by Marilyn Monroe to Dulce Brito, circa 1957. $4,000 to $6,000.
    <b>Swann Auction Galleries Oct 22:</b> Two typed letters signed by William Faulkner, Los Angeles, 1943. $4,000 to $6,000.
  • <b>AUCTIONATA Oct 14th:</b> Lot 52. Charles Schulz, Original Peanuts Snoopy Baseball Strip, U.S.A, 1964. Starting price $16,000.
    <b>AUCTIONATA Oct 14th:</b> Lot 6.<br>Maurice Sendak (1928-2012), 'Max, Where the Wild Things Are', Pen & Ink, 2012. Starting price $1,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 13.<br>Leo Rijn after Dr. Seuss, Cowfish Maquette, U.S.A, 1998. Signed on stand. Starting price $1,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 17.<br>Dr. Seuss, Untitled, Color Pen & Ink, C. 1940. Signed ‘Dr Seuss’ lower left. Starting price $4,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 19.<br>Dr. Seuss, ‘I wonder how I offended George…’ Pen & Ink, C. 1930. Starting price $7,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 29.<br>Disney Studios, 'Queen, Snow White', Concept Sketch, U.S.A., C. 1937. Starting price $3,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 30.<br>Marc Davis, 'Sleeping Beauty in a Meadow', Production Cel, 1959. Signed. Starting price $1,200.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 50.<br>Charles Schulz, Original Peanuts Daily Strip, USA, 1966. Signed 'Schulz'. Starting price $10,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 58.<br>Chuck Jones, Signed, hand-painted Production Cels from Duck Dodgers, 1952. Starting price $4,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 77.<br>Stan Lee, Marvel Studios, Bishop,<br>X-Men, Production Cel, C.1995. <br>Starting price $240.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 79.<br>Warner Bros, 'New Adventures of Superman', C. 2000. Production Cel. Starting price $300.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 84.<br>Tim Burton, Mayor from Nightmare Before Christmas, C. 1993. Starting price $1,500.00.

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