Two Generations in the Book Trade - Looking back with the dealer’s daughter
- by Susan Netzorg Halas
An early Cellar Book Shop catalogue.
Small is Beautiful
My own goal is to have few or no books within the foreseeable future, and certainly to have no more big books by the end of this year.
Thinking of my own current ambitions I am reminded of the story of the two brothers, both well known West Coast dealers, who not long ago successfully closed their business. In a time when many traditional dealers were going broke they came away as rich men.
How did they do it?
For starters they were wise enough to own a commercial building in a desirable urban location and to sell it at the top of the market. Over the years they amassed a huge reference collection and found an eager home for it at a major American university. They owned good books and even at going-out-of-business prices they sold well. They closed up shop and totaled the profits.
But the story doesn’t end there. Within a very short time both brothers were back in the book business.
Today Brother #1 one owns no inventory at all. He was lured back by his old clients. He is now an ‘advisor’ who buys and sells and negotiates for others. In this capacity he’s busier than he wants to be. He is doing as well or better now as a solo act with no books, no shop and no workers than he did as the well heeled partner of a large and famous store.
Brother #2 waited a little while and then he also went back into the book business. He took a seven figure number from his share of the profits and bought about 200 books. They fit onto the shelves of one side of a small room that is now his office. I talked to him last year when he too was doing even better than before.
Neither man has a web site, puts out a catalog, employs a staff or complains about Amazon. Both men started with nothing, learned as they went, knew when the game changed and think small is beautiful. And so do I.
Swann, May 15: Lot 4: Helena Bochoráková-Dittrichová, Z Mého Detství Drevoryty, Prague: Obzina, 1929. First trade edition, signed by the artist. $4,000 to $6,000.
Swann, May 15: Lot 10: Nancy Cunard, Negro Anthology, with a tipped-in A.L.S. to Karl Marx's niece, 1934. First edition. $3,000 to $5,000.
Swann, May 15: Lot 14: Margaret Fuller, Woman in the Nineteenth Century, 1845. First edition. $4,000 to $6,000.
Swann, May 15: Lot 17: Lorraine Hansberry, A Raisin in the Sun, inscribed first edition, 1959. $2,000 to $3,000.
Swann, May 15: Lot 28: Margaret Hill Morris, Private Journal Kept during a Portion of the Revolutionary War, for the Amusement of a Sister, 1836. First edition. $3,000 to $4,000.
Swann, May 15: Lot 38: Anna Sewell, Black Beauty: The Autobiography of a Horse, 1877. First edition. $3,000 to $5,000.
Swann, May 15: Lot 43: Gertrude Stein, Portrait of Mabel Dodge at the Villa Curonia, signed presentation copy with photograph of Stein, 1912. First edition. $8,000 to $12,000.
Swann, May 15: Lot 48: Virginia Woolf, To the Lighthouse, first edition in the scarce dust jacket, 1927. $6,000 to $8,000.
Swann, May 15: Lot 54: Katherine Dunham, large archive of material from her attorney, 1951-53. $20,000 to $30,000.
Swann, May 15: Lot 55: Margaret Fuller Signed Autograph Letter, New York City, 1846. $3,000 to $5,000.
Swann, May 15: Lot 92: Sonia Delaunay, illus. & Tristan Tzara, Juste Present, deluxe edition with original gouache, 1961. $20,000 to $25,000.
Swann, May 15: Lot 93: Flor Garduño, The Sonnets of Shakespeare, 2006. Limited edition. $6,000 to $8,000.
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Pietro Aquila, Psyche and Proserpina,1690. Starting price 140€
Gonnelli: Jacques Gamelin, Memento homo quia pulvis es et in pulverem reverteris, 1779. Starting price 300€
Gonnelli: Giorgio Ghisi, The final Judgement, 1680. Starting price 480€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli Goya y Lucientes Francisco, Los Proverbios.1877. Starting price 1000 €
Gonnelli: Domenico Peruzzini, Long bearded old man, 1660. Starting price 2200€
Gonnelli: Enea Vico, Leda and the Swan,1542. Starting price 140€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Andrea Del Sarto [school of], San Giovanni Battista, 1570. Starting price 25000€
Gonnelli: Carlo Maratta, Virgin Mary and Jesus, 1660. Starting Price 1200€
Gonnelli: Louis Brion de La Tour, Sphére de Copernic Sphere de Ptolemée / Le Systême de Ptolemée. Le Systême de Ticho-Brahe…, 1766. Starting price 180€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Marc’Antonio Dal Re, Ville di Delizia o Siano Palaggi Camparecci nello Stato di Milano Divise in Sei Tomi Con espressevi le Piante…, Tomo Primo, 1726. Starting price 7000€
Gonnelli: Katsushika Hokusai, Bird on a branch, 1843. Starting price 100€
![<b>Gonnelli:</b> Andrea Del Sarto [school of], San Giovanni Battista, 1570. Starting price 25000€](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/dc0b1dc0-f7c8-40b6-a5a6-870689484c07.jpg "<b>Gonnelli:</b> Andrea Del Sarto [school of], San Giovanni Battista, 1570. Starting price 25000€")
![<b>Dominic Winter, May 14:</b> Roberts (Henry, after). <i>Chart of the NW Coast of America and NE Coast of Asia ...,</i> [1784]. £500-800](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/033cf239-2b91-4588-aca2-50ad0a9c43b3.jpg "<b>Dominic Winter, May 14:</b> Roberts (Henry, after). <i>Chart of the NW Coast of America and NE Coast of Asia ...,</i> [1784]. £500-800")
![<b>Dominic Winter, May 14:</b> World. Ortelius (Abraham), <i>Typus Orbis Terrarum,</i> [1598]. £2,000-3,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/3ecbc3d4-52ef-41c5-8a8d-d4a158a51253.jpg "<b>Dominic Winter, May 14:</b> World. Ortelius (Abraham), <i>Typus Orbis Terrarum,</i> [1598]. £2,000-3,000")
![<b>Dominic Winter, May 14:</b> Bible [English]. [<i>The Holy Bible, Conteyning the Old Testament, and the New...,</i> 1613]. £2,000-3,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/fcfb0b9a-4f59-4dc8-87fd-1dfdf90611dc.jpg "<b>Dominic Winter, May 14:</b> Bible [English]. [<i>The Holy Bible, Conteyning the Old Testament, and the New...,</i> 1613]. £2,000-3,000")
