Two Generations in the Book Trade - Looking back with the dealer’s daughter
- by Susan Netzorg Halas
Susan and Pete in Hawaii, circa 1985.
Being a Bookseller was not Plan A
I did not intend to become an antiquarian dealer. I intended to be a writer or an artist (my degree was in Graphic Arts), or even the wife of a rich man who could support my increasingly upscale taste in books, prints, maps, photos and ephemera.
In the early 80s I was for a time a very small publisher with big ambitions. To put it charitably I was ahead of my time, to put it truthfully I was not a success. To put a good face on it - it was Hawaii; it was warm, small and friendly. How far can you fall if you’re already on the ground?
By the end of the 80s I was indeed in the book business and earning a good part of my living from it. Early on I had some good - even some spectacular - sales using the tried and true method – a post card with a quote and a specialty catalog to a select list. I never had a shop. I always sold by mail and phone and like my parents strictly by appointment.
Back in those days I sent a copy of one of my Prints Pacific catalogs to my father. He sent it back by return mail filled with marginal notes pointing out all the errors in spelling, grammar and punctuation. He added his own comments in his small neat handwriting. Obviously there was (and still is) room for improvement.
I stuck to it and I did get better, but never attained their level of expertise. Came the late 1990s and the business changed dramatically with the advent of the internet. I bought a slow clunky computer with a dial up modem. My brother told me about Interloc and later ABE. He pointed me toward the Biblist and I found eBay on my own. The new era was at hand.
Enter the internet
The first few years on the internet were exciting. The internet made bookselling an entirely different occupation. One day we were a small cozy little group of dealers who knew and had always known each other. The next day it seemed as if at least 100,000 new vendors had joined the fold. Most of them knew very little about books. Almost overnight book selling transformed from an honorable but esoteric occupation, to a cutting edge tech-driven way to make money for zillions of newcomers.
Sites like Amazon, ABE, Alibris, eBay all were attractive to a mass audience. These venues expanded exponentially and with that expansion came the deluge both of physical things – the books – and not far behind came a host of new ways to present what had formerly been printed content such as Google books-on-line, the eBook, Kindle, or Nook, which some say will soon replace the traditional book entirely.
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Pietro Aquila, Psyche and Proserpina,1690. Starting price 140€
Gonnelli: Jacques Gamelin, Memento homo quia pulvis es et in pulverem reverteris, 1779. Starting price 300€
Gonnelli: Giorgio Ghisi, The final Judgement, 1680. Starting price 480€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli Goya y Lucientes Francisco, Los Proverbios.1877. Starting price 1000 €
Gonnelli: Domenico Peruzzini, Long bearded old man, 1660. Starting price 2200€
Gonnelli: Enea Vico, Leda and the Swan,1542. Starting price 140€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Andrea Del Sarto [school of], San Giovanni Battista, 1570. Starting price 25000€
Gonnelli: Carlo Maratta, Virgin Mary and Jesus, 1660. Starting Price 1200€
Gonnelli: Louis Brion de La Tour, Sphére de Copernic Sphere de Ptolemée / Le Systême de Ptolemée. Le Systême de Ticho-Brahe…, 1766. Starting price 180€
Gonnelli Auction 59 Antique prints, paintings and maps May 20th 2025
Gonnelli: Marc’Antonio Dal Re, Ville di Delizia o Siano Palaggi Camparecci nello Stato di Milano Divise in Sei Tomi Con espressevi le Piante…, Tomo Primo, 1726. Starting price 7000€
Gonnelli: Katsushika Hokusai, Bird on a branch, 1843. Starting price 100€