Two Generations in the Book Trade - Looking back with the dealer’s daughter
- by Susan Netzorg Halas
Three generations Netzorg and Halas, David & Jock, Pete, Rebecca, and Susan, circa 1980.
Part I – Eighty Years and Counting
On April 1, 2011, perhaps just as you are clicking on this file, I will celebrate my 32nd year as antiquarian dealer based on Maui. It was not my original goal to pursue this vocation, but I ended up doing what I knew best and following my parents into the trade.
My enterprise never reached the scale or stature of theirs. But looking back on their fifty years of running the Cellar Book Shop (ABAA) late of Detroit, Michigan together and my more than thirty years running Prints Pacific, Ltd. in Wailuku, Hawaii I find that some things haven’t changed at all, while other things have changed a great deal and the rate of change is accelerating all the time.
A lot of what I know I learned I learned from my parents.
Before there was Google there was my father Morton J. (Jock) Netzorg, the one-man-one-brain-all-purpose-reference-source. You want Expert – We got Expert.
Systems? Meet my mother Petra F. (Pete) Netzorg. At its height my parents’ shop had four workers but my mother ran it with the zeal and focus of a huge conglomerate. She was German, she had her standards. God help the slacker who didn’t perform exactly to her specs.
As for my brother David and I, born 1943 and 1946 respectively, we were along for the ride. The book business was not optional and we learned it literally from the bottom up.
They called it the Cellar because it started in the basement, but in later years it was on the second story over a Black beauty salon in a rapidly declining Detroit neighborhood. Most of her business was by phone and catalog or via ads and lists in the AB (Antiquarian Bookman) a weekly trade publication read with semi-religious fervor by booksellers. My mom's many and faithful clients started with her as lowly graduate students and ended as Professors Emeritus or Director of Library Services. She discouraged visitors, especially visitors without an appointment. She didn’t like “interruptions” which was what she considered most live arrivals to be.
Doyle The Collection of Mary Tyler Moore June 4, 2025
DOYLE: Peter Max, Portrait of Mary Tyler Moore (Versions 1,2, 5, 6), 2001. Estimate $10,000-15,000
DOYLE: The iconic screen-used wall-mounted "M" from The Mary Tyler Moore Show. Estimate $5,000-8,000
DOYLE: The Mary Tyler Moore Show by Al Hirschfeld. Estimate $4,000-6,000
Doyle The Collection of Mary Tyler Moore June 4, 2025
DOYLE: Annie Leibovitz presents Mary Tyler Moore and Dick Van Dyke for Vanity Fair. Estimate $4,000-6,000
DOYLE: Al Hirschfeld presents Mary Tyler Moore and Dick Van Dyke in the CBS Wednesday Night Lineup. Estimate $4,000-6,000
DOYLE: Richard McKenzie, Portrait of Mary Tyler Moore. Estimate $1,000-2,000
Doyle The Collection of Mary Tyler Moore June 4, 2025
DOYLE: Three Original Bill Hargate Costume Designs for The Mary Tyler Moore Hour. Estimate $600-800
DOYLE: The famous Bonnie and Clyde "Wanted" broadside. Estimate $500-800
DOYLE: Ticket to the Final Episode of the Mary Tyler Moore Show Estimate $400-600
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
One of a Kind Auctions Rare Autograph and Documents Ending May 29th, 2025
One of a Kind Auctions, May 29: George Washington Three Language Ship's Paper West Indies Trade Voyage.
One of a Kind Auctions, May 29: An Extraordinary Archive of Commodore Oliver Hazard Perry: Over 60 Historic Documents, Naval Commissions, Family Papers, and Photographic Material Spanning the 19th Century.
One of a Kind Auctions, May 29: Abraham Lincoln Appointment for Vice-Consul of Russia.
One of a Kind Auctions Rare Autograph and Documents Ending May 29th, 2025
One of a Kind Auctions, May 29: John Adams Signed Mediterranean Scalloped Top ship's passport.
One of a Kind Auctions, May 29: Thomas Jefferson and James Madison Signed Ships Paper.
One of a Kind Auctions, May 29: Herman Melville RARE -ALS (Moby Dick Author).
One of a Kind Auctions Rare Autograph and Documents Ending May 29th, 2025
One of a Kind Auctions, May 29: Apollo 10: Flown Flag and Patch Display with Crew-Signed Covers from the Collection of NASA Engineer Clark C. McClelland.
One of a Kind Auctions, May 29: James Garfield Rare Signature as President - Possibly the largest Autograph as President almost 6 inches long!
One of a Kind Auctions, May 29: Walt Disney Autograph over 7 inches in Length.
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th May 2025
Forum, May 29: Darwin (Charles). On the Origin of Species by Means of Natural Selection, first edition, John Murray, 1859. £50,000 to £70,000.
Forum, May 29: Astronomy.- Apianus (Petrus). Cosmographicus Liber a Petro Apiano Mathematico Studiose Collectus., first edition, Landshut, 1524. £40,000 to £60,000.
Forum, May 29: Bound for Jean Grolier.- Negri Stefano. Stephani Nigri Elegantissime è Graeco authorum subditorum translationes, uidelicet., first edition, first issue, Milan, 1521. £15,000 to £20,000.
Forum, May 29: Gill (Eric). Eve, number 1 of 50, hand-coloured wood-engraving, signed at foot in pencil, [1926]. £6,000 to £8,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 29th May 2025
Forum, May 29: America.- Warre (Capt. Henry James). Sketches in North America and the Oregon Territory, first edition, Dickinson & Co., 1848. £25,000 to £35,000.
Forum, May 29: Wodehouse (P.G.) Psmith USA, autograph manuscript of his novel "Psmith Journalist", signed and dated at end and dated "11 November 1909, Hotel Earle, 103 Waverley Place". £15,000 to £20,000.
Forum, May 29: Women.- Wollstonecraft (Mary). A Vindication of the Rights of Woman: with Strictures on Political and Moral Subjects, first edition, uncut in original boards, 1792. £6,000 to £8,000.
Forum, May 29: Mathematics.- Whitehead (Alfred North) and Bertrand Russell. Principia Mathematica, 3 vol., first editions, Cambridge, Cambridge University Press, 1910-13. £20,000 to £30,000.
Ketterer Rare Books Auction May 26th
Ketterer, May 26: Th. McKenney & J. Hall, History of the Indian tribes of North America, 1836-1844. Est: €50,000
Ketterer, May 26:Biblia latina vulgata, manuscript on thin parchment, around 1250. Est: €70,000
Ketterer, May 26: M. Beckmann, Fanferlieschen Schönefüßchen, 1924. Est: €10,000
Ketterer Rare Books Auction May 26th
Ketterer, May 26: A. Ortelius, Theatrum orbis terrarum, 1574. Est: €50,000
Ketterer, May 26: M. S. Merian, Eurcarum ortus, alimentum et paradoxa metamorphosis, 1717-18. Est: €6,000
Ketterer, May 26:PAN, 9 volumes, 1895-1900. Est: €12,000
Ketterer Rare Books Auction May 26th
Ketterer, May 26: Breviarium Romanum, Latin manuscript, 1474. Est: €15,000
Ketterer, May 26: Quran manuscript from the Saadian period, Maghreb, 16th century. Est: €10,000
Ketterer, May 26: E. Hemingway, The old man and the sea, 1952. First edition in first issue jacket. Presentation copy. Est: €3,000
Ketterer Rare Books Auction May 26th
Ketterer, May 26: Flavius Vegetius Renatus, De re militari libri quatuor, 1553. Est: €3,000
Ketterer, May 26: K. Marx, Das Kapital, 1867. Est: €30,000
Ketterer, May 26: Brassaï, Transmutations, 1967. Est: €6,000
![Forum, May 29: Gill (Eric). Eve, number 1 of 50, hand-coloured wood-engraving, signed at foot in pencil, [1926]. £6,000 to £8,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/100a7a2f-6873-4f71-b65c-b0da14061a3a.png "<b>Forum, May 29:</b> Gill (Eric). Eve, number 1 of 50, hand-coloured wood-engraving, signed at foot in pencil, [1926]. £6,000 to £8,000.")
