Rare Book Monthly

Articles - September - 2010 Issue

Nine is the Charm

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A new look, a new logo


By Bruce McKinney

Nine is the Charm

The Americana Exchange begins its ninth year with the release of AE Monthly today. I never thought achieving success for this project would be easy, in part because we joined the flow of goods and services migrating to the internet well before the rare books, manuscripts and ephemera audience was prepared to prefer it over traditional venues and alternatives. In 2002 the trade, such as the aggregation of dealers, collectors and institutions together were loosely understood, much preferred their then current models and mechanisms to the uncertain evolving methodology the net suggested. I do not blame them. They, better than I, sensed the risk to their traditional markets that accelerating unpredictable change online would increasingly pose. Whether, at the outset, it was wishful thinking or carefully considered perspective the broad consensus of the field at the time was that AE wouldn't last. Two thousand nine hundred and twenty-one days later its apparent that reports of our death were greatly exaggerated. The site continues to gain strength, benefiting from the now widely held perception that the future of virtually every form of information is online. Not that it has been easy or anything like I expected.

From the get-go there were those who saw in the Americana Exchange value or potential, signed-up and have been members all the way along. Others accepted early free trials, found the site insufficiently rewarding, slipped away for a year or three but developed the habit of returning periodically to evaluate the site as it evolved into a test of new possibilities. Year by year we broadened coverage, added upcoming auctions, older records and new features. Those coming back, as a consequence, increasingly signed up. This year we expect more will join as we continue to offer fresh thinking about a field as old as Gutenberg that is part of many other focuses but hardly anyone's principal focus as it is here.

As we head into year nine on AE change continues - driven by technological transformation, changing demographics, shifting preferences, and an uncertain economy. At a moment when fresh thinking is required we're bringing our A game.

By mid-September we will re-introduce the site, by mid-October add options intended to bring buyers and sellers into a continuing common space. In the first release we're focusing on strengthening the AED and improving navigation. We are speeding the searches, searching all databases together, listing the outcome of whichever database is chosen while providing the number of co-results in each database. Scale is important. A search in upcoming auctions for Albany will yield a few new matches every day, a larger number of results in Books for Sale, and a very large number in the AED. Narrowing the search will instantly bring the number of related records in each database into focus. Specific results can then be instantly cross-indexed. Of particular interest will be the total numbers of matching records. For the first time large searches like New York are going to bring up close to a quarter million results in a few seconds.

Beyond changes within 'search' we have focused on appearance, simplicity and navigation. The emphasis is on intuition. If we have to provide elaborate explanations we aren't doing our job. From experience we know that extra steps reduce usage. A year ago we provided 2,150,000 records, as we begin year nine 2,700,000. Our plan for 2011 is 4,000,000 and the goal 5,000,000.

Rare Book Monthly

  • <center><b>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> Scott Joplin, <i>Treemonisha: Opera in Three Acts,</i> New York, 1911. Sold March 24 — $40,000.
    <b>Swann:</b> Louisa May Alcott, autograph letter signed, 1868. Sold June 2 — $23,750.
    <b>Swann:</b> Anne Bradstreet, <i>Several Poems Compiled with Great Variety of Wit and Learning, full of Delight,</i> Boston, 1758. Sold June 2 — $21,250.
    <b>Swann:</b> William Shakespeare, <i>Comedies, Histories, and Tragedies. Published according to the true Originall Copies. The Second Impression,</i> London, 1632. Sold May 5 — $161,000.
    <center><b>Swann Auction Galleries<br>View Our Record Breaking Results</b>
    <b>Swann:</b> John Bachmann, <i>Panorama of the Seat of War,</i> New York, 1861-62. Sold June 23 — $35,000.
    <b>Swann:</b> Charlotte Bronte, <i>Jane Eyre,</i> first edition, London, 1847. Sold June 16 — $23,750.
    <b>Swann:</b> Elihu Vedder, <i>Simple Simon, His Book,</i> 1913. Sold June 9 — $12,350.
    <b>Swann:</b> Frederick Catherwood, <i>Views of Ancient Monuments in Central America, Chiapas and Yucatan,</i> London, 1844. Sold April 7 — $37,500.
  • <center><b>Case Antiques<br>Two-Day Summer Auction<br>July 9 & 10, 2022</b>
    <b>Case Antiques, Jul. 9-10:</b> 1805 TN Supreme Court Book, John Overton and Hugh White Opinions. $800 to $900.
    <b>Case Antiques, Jul. 9-10:</b> TN Lunsford Bramlett Archive, incl. Polk White House Invitation, 8 Items. $400 to $500.
    <b>Case Antiques, Jul. 9-10:</b> Civil War Archive, incl. Gen. Bate on Death of Polk, Capture of Nashville. $2,000 to $2,400.
    <center><b>Case Antiques<br>Two-Day Summer Auction<br>July 9 & 10, 2022</b>
    <b>Case Antiques, Jul. 9-10:</b> 5 Dickens 1st Ed. Books, incl. Edited by Author. $800 to $1,000.
    <b>Case Antiques, Jul. 9-10:</b> Charles Dickens, 5 Christmas Books, 1st Eds. $800 to $1,000.
    <b>Case Antiques, Jul. 9-10:</b> 2 Slave Documents, Nashville TN & North Carolina. $700 to $900.
    <center><b>Case Antiques<br>Two-Day Summer Auction<br>July 9 & 10, 2022</b>
    <b>Case Antiques, Jul. 9-10:</b> 3 Maurice Sendak Signed Items, incl. Nutcracker, Pierre. $500 to $600.
    <b>Case Antiques, Jul. 9-10:</b> 7 Phillip Roth Hardcover Books, incl. Author Signed, 1st Eds. $500 to $550.
    <b>Case Antiques, Jul. 9-10:</b> 6 Kurt Vonnegut Hardcover Books, incl. Author Signed, 1st Eds. $400 to $500.
    <center><b>Case Antiques<br>Two-Day Summer Auction<br>July 9 & 10, 2022</b>
    <b>Case Antiques, Jul. 9-10:</b> 3 Edward Gorey Items, incl. Print + 2 Books. $400 to $500.
    <b>Case Antiques, Jul. 9-10:</b> Josef Albers, INTERACTION OF COLOR, 1963. $800 to $900.
    <b>Case Antiques, Jul. 9-10:</b> Henri Matisse Jazz Portfolio for MOMA, 1st Ed., 1983. $600 to $800.

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