Rare Book Monthly

Articles - September - 2006 Issue

Thinking About a Website? This Might Be the Time.

Bookf

Book search engines like BookFinder help customers find titles on lesser-known sites. Froogle can find titles on your website.


By Renée Magriel Roberts

Our internet-based company, Rose's Books, has been going without its own website. I know what you're thinking: the shoemaker's kids have no shoes; the plumber's pipes are bursting; and I've been giving everyone advice about using the Internet without having a website of our own. OK, fair enough. But there are plenty of reasons for NOT having a website, as well as reasons for creating one.

Here's how I've been thinking about the problem: When we started our book business I quickly saw that not only did we not need our own website, but that it was simply uneconomical to have one. This is for two reasons -- the big sites like Amazon and ABE dominate hyperspace as customer destinations. Having a site of one's own is kind of like selling books on Pluto (especially given that it is no longer part of our solar system ;-( ). The other reason has to do with time-and-money: a start-up business is better off using someone else's webmaster, someone else's server and even someone else's back office credit card processing system, not to mention someone else's book database software.

If you are only one or two people and don't want to encumber yourself with unnecessary employees or very expensive contractors, the path of least resistance is to use, and to pay for, resources commonly shared by a great many other vendors with similar needs, not to mention taking advantage of software that is free. Free is a good word when you are a start-up.

Of course, the flip-side to this equation is what you pay the sites for the privilege of listing there. Anyone who has read any of my articles on Americana Exchange knows that I am not a big fan of the huge fees currently being charged by the mega-sites like ABE. Because they were and are the destinations of choice for most of the world's book customers, for a long time the choice was their way or the highway.

With the increased use of the book search engines, however, like Google, Froogle, BookFinder, AddAll, and many others, customers now have a way to find you on the secondary sites like Biblio, ChooseBooks/ZVAB, and TomFolio, a very attractive and relatively inexpensive co-op site, as well as on eBay. With the Google family, they can also find you on your own website and paid advertising is available to list your site when certain key words are selected.

I've always maintained a site with little or no commission attached, but now that we have an active customer base and new customers can find their way to our books through the book search engines, I have come to the conclusion that having our own presence is finally cost-effective. Also once we are engaged with customers, it is far better to direct them to our own site where we can offer the same books as we do on the mega-sites somewhat discounted. Many of the dealers who sell on ABE and who are also members of ILAB or IOBA, for example, sell their books for less money on the organization sites, and still others bend over backwards to direct their customers to buy from their own website.

Rare Book Monthly

  • <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> MACHIAVELLI, Niccolò. <i>Nicholas Machiavel's Prince. Also, The life of Castruccio Castracani of Lucca…</i> Translated by Edward Dacres. London, 1640. $25,000 to $35,000.
    <b>Hindman Auctions, Nov. 12-13:</b> FILSON, John. <i>The Discovery, Settlement and present State of Kentucke: and An Essay towards the Topography, and Natural History of that important Country…</i> Wilmington, Del.: James Adams, 1784. $20,000 to $30,000.
    <b>Hindman Auctions, Nov. 12-13:</b> ELUARD, Paul. <i>Un poeme dans chaque livre.</i> Paris: Louis Broder, 1956. $20,000 to $30,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> LEWIS, James Otto. [<i>Aboriginal Port Folio.</i> Philadelphia: Published by the Author, 1835-1836]. $15,000 to $25,000.
    <b>Hindman Auctions, Nov. 12-13:</b> [ILLUMINATED MANUSCRIPTS]. BOOK OF HOURS, use of Rome, in Latin. [Southern Netherlands (Ghent or Bruges), c.1460]. $8,000 to $12,000.
    <b>Hindman Auctions, Nov. 12-13:</b> MORE, Thomas, Sir. <i>The Workes ... wrytten by him in the Englysh tongue.</i> Edited by William Rastell. London, 1557. $8,000 to $12,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> [KELMSCOTT PRESS]. MORRIS, William. <i>Love is Enough.</i> Hammersmith: The Kelmscott Press, 1897. $5,000 to $6,000.
    <b>Hindman Auctions, Nov. 12-13:</b> LINCOLN, Abraham. Autograph endorsement signed as President (“A. Lincoln”), 24 February 1863. $4,000 to $6,000.
    <b>Hindman Auctions, Nov. 12-13:</b> WASHINGTON, George. Address panel with autograph free frank signed ("G:o Washington"), as Commander in Chief of the Continental Army, 5 August 1777. $3,000 to $5,000.
    <center><b>Hindman Auctions<br>Fine Books and Manuscripts<br>November 12-13, 2020</b>
    <b>Hindman Auctions, Nov. 12-13:</b> GOREY, Edward. <i>The Beastly Baby.</i> N.p.: The Fantod Press, 1962. $1,000 to $1,500.
    <b>Hindman Auctions, Nov. 12-13:</b> FROST, Robert. Photographic reproduction signed and inscribed ("Robert Frost”), to R.V. Thornton, 1955. $1,000 to $1,500.
    <b>Hindman Auctions, Nov. 12-13:</b> GOREY, Edward. <i>The Bug Book.</i> New York: Looking Glass Library, 1959. $500 to $700.
  • <b>Swann Auction Galleries Oct 27:</b> Book of Hours with Illuminated Miniatures, France, mid-15th century. $15,000 to $25,000.
    <b>Swann Auction Galleries Oct 27:</b> Conradus de Alemania [Halberstadt the Elder], <i>Concordantiae Bibliorum,</i> Strassburg, 1474. $20,000 to $30,000.
    <b>Swann Auction Galleries Oct 27:</b> Christopher Marlowe, <i>The Jew of Malta,</i> London, 1633. Earliest extant edition of this antiauthoritarian Elizabethan play. $40,000 to $60,000.
    <b>Swann Auction Galleries Oct 27:</b><br>Sir Isaac Newton, <i>The Mathematical Principles of Natural Philosophy,</i> first edition in English, 2 volumes, London, 1729. $20,000 to $30,000.
    <b>Swann Auction Galleries Oct 27:</b> John Rae, <i>Narrative of an Expedition to the Shores of the Arctic Sea in 1846 and 1847,</i> first edition, London, 1850. $3,000 to $4,000.
    <b>Swann Auction Galleries Oct 27:</b> Philip Pittman, <i>The Present State of the European Settlements on the Mississippi…,</i> first edition, London, 1770. $10,000 to $12,000.
    <b>Swann Auction Galleries Oct 27:</b> Cyanotype of an anatomy class at Woman’s Medical College of Pennsylvania, Philadelphia, 1895. $300 to $400.
    <b>Swann Auction Galleries Oct 27:</b> Equine veterinary formulary, manuscript on paper, East Earl, Pennsylvania, circa 1860. $400 to $600.
  • <b>Christie’s, Nov 3 :</b> REGAMEY, Felix (1844-1906). Unique drawing showing Verlaine and Rimbaud in London, September 1872. €70,000 to 100,000
    <b>Christie’s, Nov 3 :</b> LABORDE, Alexandre de (1773-1842). <i>Voyage pittoresque et historique de l’Espagne.</i> Paris : 1806-1820. €20,000 to 30,000
    <b>Christie’s, Nov 3 :</b> BOCCACE, Jean (1313-1375). <i>Il Decamerone…</i> Venise : Gabriele Giolito di Ferrari, 1542.<br>€ 12,000 to 15,000
    <b>Christie’s, Nov 3 :</b> LAMBERT, Yvon (1936). Full collection of writings from <i>Une rêverie émanée de mes loisirs.</i> Paris : 1992 - 2018. €50,000 to 70,000
    <b>Christie’s, Nov 3 :</b> JOUVE, Paul (1878-1973) -- KIPLING, Rudyard (1865-1936). <i>La Chasse de Kaa.</i> Paris : Javal & Bourdeaux, 1930. €2,000 to 3,000

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