• <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> General George Custer's Officer, James McLean Steele, 1868-1869 Diary. $30,000 - $50,000
    <b>Cowan’s, June 22:</b> Exceptionally Rare Anti-Slavery Broadside, “A Crusade Against Slavery”. $4,000 - $6,000
    <b>Cowan’s, June 22:</b> Revolutionary War General Richard Montgomery, Exceptionally Rare War-Date ANS. $4,000 - $6,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> Albumen Photograph of the "Scouts of the Plains," from Cody's Personal Collection. $8,000 - $10,000
    <b>Cowan’s, June 22:</b> Jefferson Davis, CDV, Signed and Dated to his Imprisonment in Fortress Monroe. $4,000 - $6,000
    <b>Cowan’s, June 22:</b> Robert E. Lee, CDV Signed Twice. $2,000 - $4,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> “Si Clack: Co. Q, 100th Indiana Vols.,” Written & Illustrated by Civil War Veteran, P.M. Radford. $2,500 - $3,500
    <b>Cowan’s, June 22:</b> General Meade Inspecting the 5th Corps, Civil War-Era Sketch by Alfred R. Waud. $2,000 - $3,000
    <b>Cowan’s, June 22:</b> Rare Huey Newton Black Panther Party Poster. $3,000 - $5,000
    <b>Cowan’s Auctions: American History - Premier Auction. June 22, 2018</b>
    <b>Cowan’s, June 22:</b> Lloyd's New Political Chart, 1861. $800 - $1,200
    <b>Cowan’s, June 22:</b> William J. Ferguson, “Our American Cousin” Cast Member, Lincoln Assassination Archive. $8,000 - $10,000
    <b>Cowan’s, June 22:</b> Albert Einstein, Signed Photograph in his Favorite Leather Jacket. $2,000 - $4,000
  • <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> ACCADEMIA ERCOLANENSE DI ARCHEOLOGIA. <i>Ornati delle Pareti</i>, Naples 1796. £2,000 to £3,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> AMERICAS. <i>Il Gazzettiere Americano…</i>, Livorno, 1763. £2,000 to £3,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> BARROW, John. <i>Travels in China…</i>, London, 1804. £600 to £800
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> BENOIST, Felix. <i>Album de L'Ile de Jersey</i>…, Paris & Nantes, 1870. £1,500 to £2,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> GAIL, Wilhelm. <i>Erinnerungen aus Spanien,</i> Munchen, [ca. 1837]. £1,800 to £2,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> HANCARVILLE, Pierre d'. <i>Recherches sur l'origine…,</i> London, Appleyard, 1785. £1,5000 to £2,000
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> HULLEY, T. <i>Six Views of Cheltenham.</i> London, R. Ackerman, 1813. £800 to £1,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> JEFFERSON, Thomas. <i>Notes on the state of Virginia</i>…, London, 1787. £12,000 to £18,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> LEWIS, John F. <i>Lewis's illustrations of Constantinople…,</i> London, McLean, 1837. £3,000 to £4,000
    <center><b>TIMED ONLINE AUCTION<br>June 11 - 25, 2018</b></center>
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> MARQUARD, Johann. <i>Tractatus politico-juridicus,</i> Frankfurt, 1662. £1,800 to £2,200
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> MAUND, Benjamin. <i>The botanic garden,</i> London, 1825-42. £1,500 to £2,000
    <b>Mayfair Book Auctions, Jun 11 - 25:</b> Willughby, Francis; John Ray (ed.). <i>Ornithologiæ libri tres</i>. London, John Martyn, 1676. £1,500 to £2,000
  • <b>Swann Auction Galleries June 21:</b> Thomas Paine, Autograph Letter Signed to Ira Allen, on a rendezvous at the Boston–a Paris café for political exiles, 1790s. $10,000 to $15,000.
    <b>Swann Auction Galleries June 21:</b> Paul Revere, Autograph Document Signed, certifying the discharge of a captain from his regiment, 1779. $12,000 to $18,000.
    <b>Swann Auction Galleries June 21:</b> Pay order to express rider Jonathan Park to warn Congress of arriving British warships, 1776. $20,000 to $30,000.
    <b>Swann Auction Galleries June 21:</b> Thomas Jefferson, Autograph Letter Signed to Thomas Sim Lee, stating that the government is not authorized to intervene in the Citizen Genêt affair, 1793. $20,000 to $30,000.
    <b>Swann Auction Galleries June 21:</b> George Washington, Letter Signed to Nathanael Greene, suggesting a way to obtain money for the Continental Army, 1780. $15,000 to $25,000.
    <b>Swann Auction Galleries June 21:</b> Andrew Jackson, Autograph Letter Signed to Senator John H. Eaton, on the Seminole Wars & Spain’s duplicity, 1819. $12,000 to $18,000.
    <b>Swann Auction Galleries June 21:</b> Harry S. Truman, Photograph Signed and Inscribed, showing a false newspaper headline about the 1948 presidential election. $12,000 to $18,000.
    <b>Swann Auction Galleries June 21:</b> Benjamin Franklin, vellum Document Signed, as President of the Supreme Executive Council of PA, 1786. $8,000 to $12,000.
    <b>Swann Auction Galleries June 21:</b> Henry Dearborn, two Autograph Manuscript items including a drawing of Bunker’s Hill, unsigned, 1818. $6,000 to $9,000.
    <b>Swann Auction Galleries June 21:</b> Andrew Jackson, <i>A New Map of the United States,</i> lithograph, circa 1828. $3,000 to $4,000.
  • <b>Sotheby’s Online, June 18 - 28:</b> Lewis, Meriwether, and William Clark. <i>History of the Expedition Under the Command of Captains Lewis and Clark, To the Sources of the Missouri…</i> 1814, first edition. $100,000 to $150,000
    <b>Sotheby’s Online, June 18 - 28:</b> Poe, Edgar Allan. <i>Tales.</i> New York: Wiley And Putnam, 1845. First edition, first printing, first issue. $70,000 to $100,000
    <b>Sotheby’s Online, June 18 - 28:</b> Dürer, Albrecht, and Johann Stabius. [Map of the World as a Sphere.] [Vienna,] 1781 (From Woodblocks Cut In 1515). $120,000 to $180,000
    <b>Sotheby’s Online, June 18 - 28:</b> Ferdinand, Franz — Lala Deen Dayal [Photographer]. VISIT OF H.I. & H.R. THE ARCHDUKE FRANZ FERDINAND OF AUSTRIA ESTE TO HYDERABAD (DECCAN), JANUARY 1893. $4,000 to $6,000
    <b>Sotheby’s Online, June 18 - 28:</b> Lincoln, Abraham. Manuscript Letter Signed ("Yours Truly A. Lincoln") as Sixteenth President to Secretary of the Navy Gideon Welles Regarding William Johnson. $200,000 to $300,000

Rare Book Monthly

Articles - August - 2009 Issue

Advertising is Coming to Your Books Soon, Like It or Not

Hanningzhou

Named patent applicant Hanning Zhou of Amazon (from IFP Group website).


By Michael Stillman

It's coming to a Kindle near you, and it's as ugly as it is inevitable. Remember when the value of subscription television channels was that you didn't have to watch advertising? The advertising-free virtual book may soon be as rare as the advertising-free premium television channel. It should be no surprise that what long ago happened to newspapers, more recently premium TV channels and even our schools, will one day soon happen to books. Like germs, pollution, and bad taste, advertising quickly seeps into every open pore of society. Advertising abhors a vacuum.

Two recent patent applications credited to Hanning Zhou, a manager for the Amazon Print-on-Demand Group, reveals what may be the company's plan for downloaded and print-on-demand books. One pertains to books downloaded to a displaying device, such as a computer terminal or Amazon's Kindle book reader, the other to print-on-demand books. Here is the "abstract" (summary) for the electronic reader:

"A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer."

So, let's say a consumer requests some "content," for example, a book. Based on the request, an advertisement is selected along with the content. The advertisement is then inserted within the content, which is then sent to the consumer. In other words, your book downloaded to your Kindle contains specifically selected advertisements. With the second patent, the same is done to your print-on-demand copy. The genius of this, as opposed to the old advertisements that used to be bound in to the back of books, is that it can be placed anywhere within the text, and can be updated and changed whenever Amazon wishes.

For example, suppose you download a copy of Valentine Davies' Miracle on 34th Street. At the appropriate point, Amazon simply inserts an advertisement for Macy's. Perhaps Macy's targets its advertising to the Christmas season, with a heading like "The Miracle Lives on at Macy's." Makes you sick to your stomach, no? But, this is 100% inevitable so get used to it. Of course, Gimbels could have outbid Macy's for the space in your e-book, but that won't happen because Gimbels is no more. However, Wal Mart might want to take advantage of the opportunity by running an advertisement on "The Miracle of Low Prices" or some such ad saying that you can save money by buying at Wal Mart instead of Macy's. Of course, this may run contrary to the spirit of Miracle on 34th Street, but as we all know, that story was always fiction.

Of course, claims will be made that adding advertising will keep prices down. Sure it will keep prices down, just like it has kept the price of cable TV down. Books are priced according to what retailers believe will bring in the most amount of money, and no number of ads will change that fact. Authors and publishers will demand their cut of advertising revenue from books still under copyright, which may help them but not consumers. As readers we will have to get used to the ads, at least until that second inevitable day, when someone invents a TiVo for Kindles.

Here is a link to the application for this e-book patent.

Rare Book Monthly

  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Bonhams: Fine Books and Manuscripts. June 12, 2018</b>
    <b>Bonhams, June 12:</b> Ortelius. Theatrum orbis terrarum. Antwerp, 1570. FIRST EDITION. $50,000 to $80,000
    <b>Bonhams, June 12:</b> Shakespeare, William. The Tragedie of Julius Caesar. London, 1623. 1st appearance in print, Complete from the First Folio. $50,000 to $70,000
    <b>Bonhams, June 12:</b> Ernst, Max. Mr. Knife and Miss Fork. Paris, 1932. DELUXE EDITION. $12,000 to $18,000
    <b>Bonhams: Fine Books and Manuscripts. June 12, 2018</b>
    <b>Bonhams, June 12:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. $10,000 to $15,000
    <b>Bonhams, June 12:</b> Einstein, Albert. Signed Passport Photo for his US citizenship application. Bermuda, 1935. $8,000 to $12,000
    <b>Bonhams, June 12:</b> Verard, Antoine. Illuminated printed Book of Hours. Paris, 1507. $8,000 to $12,000
    <b>Bonhams: Fine Books and Manuscripts. June 12, 2018</b>
    <b>Bonhams, June 12:</b> Wetterkurzschlussel. German Weather Report Codebook - for Enigma use. Berlin, 1942. $20,000 to $30,000
    <b>Bonhams, June 12:</b> Morelos y Pavon, Jose Maria. Autograph letter signed to El Virrey Venegas, February 5, 1812. $7,000 to $10,000
    <b>Bonhams: Fine Books and Manuscripts. June 12, 2018</b>
    <b>Bonhams, June 12:</b> Milne, A.A. Complete set of Winnie-the-Pooh books. 4 volumes. All first issue points. London, 1924-1928. $6,000 to $9,000
    <b>Bonhams, June 12:</b> A 48-star American Flag, battle worn flown at Guadalcanal and Peleliu, 1942-1944. $10,000 to $15,000
    <b>Bonhams, June 12:</b> Locke, John. Autograph Letter Signed mourning the death of his friend, William Molyneaux, 2 pp, October 27, 1698. $7,000 to $10,000

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