Rare Book Monthly

Articles - August - 2009 Issue

Recipes for Recovery

Lee.k

Lee Kirk:


By Bruce McKinney

The book business, like the stock market, was a growth business for many years. Auction realizations increased and listing sites proliferated. Higher prices and the expectation of further increases justified the effort and cost to create listings and pay for online visibility. Both participation and prices at shows increased. Catalogues grew fat with ever more complex descriptions. And then the music stopped as liquidity, the driver of economic activity, declined in 2008. A year later real estate prices have stabilized and the stock market rebounded but the economy feels very different. The once almost invisible divide between essential and non-essential purchases has opened into separate markets and purchasing assumptions for the things we have to have and the things we want to have. Books, manuscripts and ephemera fall more into the second category and the effects are being felt around the world.

A year into the downturn it is clear that the field of books, manuscripts and ephemera is not going away but midway through 2009, we now know that someone stole the punch bowl. The causes of the decline are many and not the focus of this article. I'll mention them and move on: [1] decline in stock market and real estate prices; [2] growing supply of what we thought were rarities; [3] the rise of online inventory, [4] the increasing availability of online full text versions; and [5] the seeming decline in absolute numbers of buyers and collectors. Taken together, these factors are shaping a new reality. That booksellers are holding their own through the decline tells you a great deal about their resilience. To get past the downturn though, the words often used in the rooms of AA seem particularly prescriptive: you cannot continue to do the same things and expect a different outcome. The current environment demands adjustment, experiment and innovation. To understand what book dealers are doing to recover I asked a representative group about their situations and strategies. My questions: What does the path from decline to recovery look like? How do we get there?

I spoke first to Lee Kirk of Eugene, Oregon. She is a lifer, been in the trade for 40 years. The downturn in the market is distant thunder on her Main Street. "I've seen trends come and go. The first time I listed on Abe in 1997, I put up 50 items one night and had 8 orders the following day. That did not last. Neither will this downturn. Something always happens."

"Until then and even after I'll do what I do now. I listen. I buy. I sell." It sounds easy but it's not. She walks around with the wants lists of roughly 350 collectors, libraries, archives and museums in her head. "I like to talk to people and I'm a good listener." In the downturn, the work is full time and the income part time. "My real reward is to be both busy and effective at matching buying ambitions with material." She lists online but considers her listings "an open window through which potential customers can understand both what I sell and who I am. My goal is always to begin a relationship, not just sell an item." Her advice: "Price aggressively and be focused on your clients."

I next spoke to John Bruno of Flamingo Eventz. He organizes shows for the antiques and collectibles fields. "I know more about what isn't than what is." Show attendance is down and print advertising for shows is not working. My online promotion works but the audience online is looking for different material so as I shift to online promotion I am also adjusting the mix of material offered. The net is a more visual form."

Rare Book Monthly

  • <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Exodus 10:10 to 16:15. Complete Biblical scroll sheet in Hebrew, a Torah scroll panel. Middle East, ca. 10th or 11th century.
    <b>19th Century Shop:</b> Copernicus Refuted. (Astronomy.). Scientific manuscript of a course of studies at Collège de la Trinité, Lyon. 1660s.
    <b>19th Century Shop:</b> Israel’s War of Independence and the Early Days of the IDF. 58 photographs presented to Israel Ber, IDF officer and later convicted spy.
    <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Early Unpublished Darwin letter on the races of man. Autograph Letter Signed [to Henry Denny]. Down, Kent, June 1, [1844].
    <b>19th Century Shop:</b> Classic Image of American Slavery. Kimball, M. H. <i>Emancipated Slaves</i>. New York: George Hanks, 1863.
    <b>19th Century Shop:</b> (Underground Railroad.) Scaggs, Isaac. Important Runaway Slave Poster: $500 Reward Ran away, or decoyed from the subscriber…
  • <b>Bonhams, inviting consignments for Sep 27:</b> Newton. <i>Philosophiae naturalis principia mathematica</i>. London, 1687.
    <b>Bonhams, inviting consignments for Sep 27:</b> Josephus. <i>De antiquitate Judaica.</i> Lubeck, 1475-76.
    <b>Bonhams, inviting consignments for Sep 27:</b> Carlerius. <i>Sporta fragmentorum, Sportula fragmentorum</i>. Brussels, 1478-79.
    <b>Bonhams, inviting consignments for Sep 27:</b> Fridolin. <i>Der Schatzbehalter</i>. Nuremberg, 1491.
    <b>Bonhams, inviting consignments for Sep 27:</b> Pinder. <i>Der beschlossen gart des rosenkrantz marie</i>. Nuremberg, 1505.
    <b>Bonhams, inviting consignments for Sep 27:</b> Isidorus Hispalensis. <i>Synonyma de Homine</i>. Nuremberg, 1470-71.
    <b>Bonhams, inviting consignments for Sep 27:</b> Durer. Sammelband including <i>Underweysung der messing</i>. Nuremberg, 1525-29.
  • <b>Swann Auction Galleries: Fall 2017 Auction Schedule</b>
    <b>Swann Auction Galleries Sep 19: 19th & 20th Century Prints & Drawings</b>
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    <b>Swann Auction Galleries: Fall 2017 Auction Schedule</b>
    <b>Swann Auction Galleries Oct 17: Early Printed, Medical, Scientific & Travel Books</b>
    <b>Swann Auction Galleries Oct 19:<br>Art & Storytelling: Photographs & Photobooks</b>
    <b>Swann Auction Galleries Oct 26: Rare & Important Travel Posters</b>
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    <b>Swann Auction Galleries Nov 2:<br>Old Master Through Modern Prints</b>
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  • <b>Announcing a new Books for Sale platform hosted by Biblio</b>
    <b>List your books simultaneously on Rare Book Hub and Biblio</b>

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