• <b>Seth Kaller:</b> Leaves from<br>George Washington's Own Draft <br>of His first Inaugural Address. An Extraordinary Rarity!
    <b>Seth Kaller:</b> Declaration of Independence: Benjamin Tyler 1818 - First Print with Facsimile Signatures.
    <b>Seth Kaller:</b> Thomas Jefferson Signed Act of Contress Authorizing Alexander Hamilton to Complete Famous Portland Maine Lighthouse.
    <b>Seth Kaller:</b> Emanuel Leutze. Silk Flag Banner designed by Leutze, created by Tiffany & Co., and presented to Gen. John A. Dix, 1864.
    <b>Seth Kaller:</b> The "greatest of early American maps … a masterpiece" (Corcoran). Thomas Holme.
    <b>Seth Kaller:</b> Lincoln Summons His Cabinet for a Historic Meeting to Discuss Compensated Emancipation.
    <b>Seth Kaller:</b> Albert Einstein. Autograph Letter Signed. Einstein Counsels His Son ... Meaning of Life.
    <b>Seth Kaller:</b> Normal Rockwell. Painting/Drawing Signed. Rockwell's "Barbeshop Quartet", 1936.
    <b>Seth Kaller:</b> Frederick Douglass. Autograph Letter Signed to unknown correspondent. Washington, D.C.
    <b>Seth Kaller:</b> Harry Truman. Autograph Manuscript Notebook for Kansas City Law School Night Class.
    <b>Seth Kaller:</b> Robert E. Lee. Autograph Letter Signed, June 11, 1782. Hours after the Battle of Culpeper Court House, Lee Escapes Again.
    <b>Seth Kaller:</b> George Washington. Letter Signed, as Commander-in-Chief, Continental Army, to Elias Dayton, Headquarters, [Newburgh, N.Y.], June 11, 1782.
  • <b>19th Century Shop.</b> (DEMOCRATIC CONVENTION, Chicago, 1968). <i>Collection of papers of John M. Bailey, Chairman of the Democratic National Committee, concerning the convention</i>. Various places, 1968.
    <b>19th Century Shop.</b> (ARMSTRONG, NEIL.) VERNE, JULES. <i>A Trip to the Moon.</i> New York: F. M. Lupton, September 9, 1893. Signed by Neil Armstrong, first man to walk on the moon.
    <b>19th Century Shop.</b> KEY, FRANCIS SCOTT. <i>A Celebrated Patriotic Song, the Star Spangled Banner.</i> 1814.
    <b>19th Century Shop.</b> [COLUMBUS, CHRISTOPHER, Amerigo Vespucci ..] Bernardus Albingaunensis .. Dialogo nuperrime edito Genue in 1512.
    <b>19th Century Shop.</b> (WATKINS, TABER &c.). <i>An album of 32 photographs of the Yosemite and American West Various places</i>, c. 1890s
    <b>19th Century Shop.</b> (BATTLE OF CONCORD.) <i>Powder horn used by Minuteman Oliver Buttrick at the Battle of Concord</i>, April 19, 1775.
    <b>19th Century Shop.</b> (CIVIL WAR.) <i>An Extraordinary Confederate Photograph and Autograph Album of Dr. R. L. C. White</i>, 125 original mounted salt prints. 1859-61.

Rare Book Monthly

Articles - September - 2008 Issue

A Traditional Cataloguer in Search of the New Collector

Tc.45

Lot 59 online benefits from images.


By Bruce McKinney

Thomas, Tom, Cullen, the upstate New York bookseller doing business as the Rockland Bookman in Orchard Park, has issued an interesting catalogue in both traditional and electronic forms that combine affordable and appealing material with up-to-date cataloguing techniques. In traditional form it's his Catalogue 45: Books & Manuscripts, 134 lots and four illustrations. Included in item 59 are 29 individually priced 19th century letterheads from the workshop of Charles Magnus. This catalogue is separately reviewed in Section II. This article focuses on the electronic presentation of the same catalogue. This second version is in color, includes 50 images and 12 footnote files drawn from the Americana Exchange Database of auction, dealer and bibliographic records.

These days the rare and collectible book business is under siege. The audience is always increasing but so too are buyers' choices. What was a concentrated, focused business a few decades ago has become a free-for-all as collectors have moved to the net. Behind the larger number of collectors are two unsettling facts: committed buyers are aging and the next generation of collectors is often finding their material in innovative ways that preclude and elude dealers. For more than a decade now material has been uploaded to listing sites in expectation of sales that often have not occurred. What has inexorably increased have been listing fees and commissions. For many booksellers this is the worst of all worlds: slowing sales, often falling prices and higher costs.

In the midst of this decline it's apparent that dealers who have continued to issue catalogues have done better than those who never did or no longer do. Catalogues have not been a panacea but rather one aspect of a broader strategy to connect with both the older generation and the next. Almost everyone interested in old books is also interested in browsing catalogues. The question has been how to entice the next generation to see them. The old theory was that the collector would find the dealer. Today the onus is on the dealer to find the collector.

To issue catalogues you need focused inventory, command of the language and a knack for enticing description, a reasonably priced printer, and a mailing list. Most dealers have some of the ingredients, only a few all of them. Tom Cullen has all these elements and the need to find the new collector, so he is providing both a traditional catalogue and an augmented one online. He issues several each year.

Recently he released an electronic version in conjunction with his printed presentation and it's interesting to compare these complimentary efforts. Both have 134 lots although the electronic version also offers a break-out of one lot - 45-59, sixteen Charles Magnus maps, views and images. The printed version has been mailed to his list and other copies will be given out at the Rochester Book Fair on September 13th, the ABAA Show in Boston Nov 13-14, and the Ephemera Fair in Connecticut next March [if enough material remains]. The electronic version is available as a stand-alone document in AE's Booksellers Directory, and as an attachment for him to send to interested parties. Every item also comes up in AE's Books of Sale searches and his material is directly accessible to the major search engines.

Rare Book Monthly

  • <b>Swann Auction Galleries:</b> Announcing the Fall 2016 Auction Season
    <b>Swann Auction Galleries Nov 1:</b> Autographs
    <b>Swann Auction Galleries Oct 18:</b> Early Printed, Medical, Scientific & Travel Books
    <b>Swann Auction Galleries Nov 10:</b> 19th & 20th Century Literature
    <b>Swann Auction Galleries Dec 8:</b> Maps & Atlases, Natural History & Colored Plate Books
    <b>Swann Auction Galleries Nov 17:</b> Printed & Manuscript Americana
    <b>Swann Auction Galleries Dec 1:</b> Art, Press & Illustrated Books
    <b>Swann Auction Galleries Sep 29:</b> Illustration Art
    <b>Swann Auction Galleries Nov 3:</b> Old Master Through Modern Prints
  • <b>Bonhams: Fine Books and Manuscripts. Sept. 21, 2016</b>
    <b>Bonhams Sept. 21:</b> WARREN, JOSEPH. Letter Signed ("Jos Warren") as Chairman of the Committee of Safety. Cambridge, MA, June 4, 1775.
    <b>Bonhams Sept. 21:</b> WHITMAN, WALT. Leaves of Grass. Brooklyn, NY: [for the Author], 1855.
    <b>Bonhams Sept. 21:</b> JEFFERSON, THOMAS. Printed Broadside Signed ("Th: Jefferson") as Secretary of State. Philadelphia, February 12, 1793.
    <b>Bonhams Sept. 21:</b> CELLINI, BENVENUTO. 1500-1571. Autograph Letter Signed ("Beto. Cellini"). [Florence, c.1566].
    <b>Bonhams: Fine Books and Manuscripts. Sept. 21, 2016</b>
    <b>Bonhams Sept. 21:</b> NAPOLEON BONAPARTE. Autograph Manuscript. [c.1795].
    <b>Bonhams Sept. 21:</b> DICKENS, CHARLES. Great Expectations. London: Chapman and Hall, 1861.
    <b>Bonhams Sept. 21:</b> REED, JOHN. To the Honourable House of Representatives of the Freemen of Pennsylvania this Map of the City and Liberties of Phiadelphia With the Catalog of Purchasers is Humbly Dedicated.... [Philadelphia]: engraved by James Smit
    <b>Bonhams Sept. 21:</b> ELIOT, THOMAS STEARNS. The Waste Land. New York: Boni and Liveright, 1922.

Article Search

Archived Articles

Ask Questions