Rare Book Monthly

Articles - September - 2008 Issue

eBay Slashes Fixed Price Listing Fees...<i>But Why?</i>

Lorrie

Ebay's Lorrie Norrington announces changes in fees for fixed price sales.


By Michael Stillman

Ebay has announced that it is slashing its charges, effective September 16, on fixed price listings. These are no small adjustments. In an August 20 posting on the eBay site, eBay Global Operations President Lorrie Norrington announced that the changes would amount to a 70% reduction in listing fees on "Buy It Now" items. Insertion fees, which previously ranged from $.35 for an item with a starting price under $10, to $4 for one with a starting price over $500, will now be $.35 regardless of price. The reduction on books listed is even greater. The previous range of $.25 to $4 is replaced with a flat $.15 regardless of starting price.

Ebay will take back some of that lost listing revenue after the sale. For books, the previous 8.75% commission on the first $50 will rise to 15%. For amounts between $50 and $1,000, the commission rises from 3.5% to 5%, while amounts over $1,000 rise from 1.5% to 2%. Interestingly, some items in the electronics area, particularly computers, will see reductions in both listing fees and commissions. Ebay evidently has concluded that this is an area where it must do a better job of competing. The commissions of 15%-5%-2% for books are but 6%-3.75%-1% for computers. Meanwhile, items not sold will continue to be free of any closing fees.

There is no corresponding reduction in charges on items sold in eBay's traditional manner - via auction. As Ms. Norrington says, "We believe this format is already a good deal, especially when you list with a low start price." In other words, eBay is making a major move to encourage more sellers to list at fixed prices.

Another change, one that should help eBay's revenue stream, is that they will no longer allow payment by check or money order. Payment must now be made electronically, with one of those options being PayPal, an eBay company which provides income to its parent. Additionally, starting November 1, in an attempt to increase buyer confidence, eBay will require sellers to maintain at least a 4.3 seller rating (DSR - Detailed Seller Rating). Ms. Norrington stated that "only a small fraction of sellers fall below this threshold."

Why has eBay initiated these price reductions? If you guess simple generosity, or an attempt to soothe sellers who have been upset by price increases in the past, you are probably wrong. Those most upset have generally been auction sellers, who do not benefit from these changes. Nor does it appear that this is a strategy of increasing sales volume so much as to outweigh the loss in fees. The cuts are too great to be explained this way, particularly since it is out of character with eBay's history of how to increase corporate revenue. The real explanation here appears to be Amazon, and a fear by the number one online retailer that number two is threatening to displace them. Amazon's revenues have been growing rapidly over the past year, while growth has been slowing at eBay.

Many analysts have attributed Amazon's more rapid growth to two factors: (1) shoppers like the ease and certainty of fixed price buying, and (2) they have more confidence buying from Amazon than from eBay's independent sellers. There is a bit of irony here in this explanation. It was just a couple of years ago that eBay's overwhelming strength in the auction sector chased Amazon out of that business. Meanwhile, Amazon has been expanding its offerings from independent sellers, even as it continues to stock and sell most of the merchandise it sells.

Nevertheless, eBay now sees its reputation as an auction company as a weakness, and is determined to place greater emphasis on being a more traditional online retailer (there's another irony - "traditional online retailer!"). Lower fees for fixed price listings should bring in more of this traditional type of sales. Meanwhile, eBay will be giving greater prominence to larger sellers with higher ratings, designed both to bring in more high volume merchants and reassure consumers they are buying from people they can trust.

Rare Book Monthly

  • <b>Fonsie Mealy Auctioneers:<br>Rare & Collectors’ Sale. May 2, 2018</b>
    <b>Fonsie Mealy, May 2:</b> Extremely Fine Copy of Fantasy Classic. Tolkien (J.R.R.) <i>The Hobbit, or There and Back Again,</i> L. (George Allen & Unwin Ltd. Museum Street) 1937. €20,000 to €30,000
    <b>Fonsie Mealy, May 2:</b> Incunabula. [Sirectus, Antonius] O’Fihely (Maurice)Abp. <i>Formalitates de Mente Doctoris Subtilis Scoti Nec Non Stephai Burlifer cum novis additionibus…</i> Venice 14th December 1051 (ie. 1501). €3,000 to €4,000
    <b>Fonsie Mealy, May 2:</b> Original Book Illustrations by Pamela Leonard. Illustrations: Regan (Peter) Touchstone, 8vo D. (Mount Salas Press) 1989. €3,500 to €4,500
    <b>Fonsie Mealy Auctioneers:<br>Rare & Collectors’ Sale. May 2, 2018</b>
    <b>Fonsie Mealy, May 2:</b> [Petit (Jean), Prevel (Jean) & Gregory (Pope)] [Gregorius]. <i>Compendium Textuale Compillationis decretalium Gregorri noni sine qua…</i>, Paris [Dec. 1524]. €350 to €500
    <b>Fonsie Mealy, May 2:</b> Excessively Rare – V. Fine Copy. [Mac Mahon]. <i>Jus Primatiale Armacanum, In Omnes Archiepiscopos, Episcopos, et Universum Clerum</i>… [n.p.] 1728. €750 to €1,000
    <b>Fonsie Mealy, May 2:</b> Madden (R.R.). <i>Travels in Turkey, Egypt, Nubia and Palestine in 1824, 1825, 1826 and 1827,</i> 2 vols. 1822. €500 to €700
    <b>Fonsie Mealy Auctioneers:<br>Rare & Collectors’ Sale. May 2, 2018</b>
    <b>Fonsie Mealy, May 2:</b> Early English Herbal. Gerarde (John). The Herball or General History of Plants, thick folio L. (John Norton) 1597. €700 to €1,000
    <b>Fonsie Mealy, May 2:</b> The Tehran World War 2 Conference Photograph: [Tehran Conference 1943] An important and iconic Group Photograph showing Churchill, Roosevelt and Stalin. €80 to €120
    <b>Fonsie Mealy, May 2:</b> Natural History Specimens from Jersey Jersey Islands: Westacton [Mrs Acton] Collection of 53 original dried examples of Seaweed collected in Jersey, c. 1860. €300 to €400
    <b>Fonsie Mealy Auctioneers:<br>Rare & Collectors’ Sale. May 2, 2018</b>
    <b>Fonsie Mealy, May 2:</b> Plyglot Bible: Hutteri (Eliae). <i>Biblia Sacra, Ebraice, Chaldaice, Graece, Latinae, Germanice, Sclavonice.</i> Lg. folio Nurimberg 1599. €250 to €350
    <b>Fonsie Mealy, May 2:</b> The American Invasion 1888: “First Ever G.A.A. Hurling Match in America” Medal: G.A.A., The Invaders, 1888. €2,000 to €3,000
    <b>Fonsie Mealy, May 2:</b> “Babe” Ruth and the G.A.A. G.A.A. & Baseball: A unique and early Sporting Association. An original Spalding B12 Baseball Bat. €4,000 to €6,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Swann Auction Galleries Apr 26:</b> Jacques-Émile Ruhlmann, wallpaper sample book, circa 1919. $15,000 to $25,000.
    <b>Swann Auction Galleries Apr 26:</b> Archive from a late office of the Breuer & Smith architectural team, New York, 1960-70s. $3,500 to $5,000.
    <b>Swann Auction Galleries Apr 26:</b> William Morris, <i>The Story of the Glittering Plain or the Land of Living Men,</i> illustrated by Walter Crane, Kelmscott Press, Hammersmith, 1894. $2,500 to $3,500.
    <b>Swann Auction Galleries Apr 26:</b> Gustave Doré, <i>La Sainte Bible selon la Vulgate,</i> Tours, 1866. $15,000 to $25,000.
    <b>Swann Auction Galleries Apr 26:</b> Gustav Klimt & Max Eisler, <i>Eine Nachlese,</i> complete set, Vienna, 1931. $15,000 to $25,000.
    <b>Swann Auction Galleries Apr 26:</b><br>Eric Allatini & Gerda Wegener, <i>Sur Talons Rouges,</i> with original watercolor by Wegener, Paris, 1929. $5,000 to $7,500.
    <b>Swann Auction Galleries Apr 26:</b><br>C.P. Cavafy, <i>Fourteen Poems,</i> illustrated & signed by David Hockney, London, 1966. $5,000 to $7,500.
    <b>Swann Auction Galleries Apr 26:</b> Jean Midolle, <i>Spécimen des Écritures Modernes...</i>, Strasbourg, 1834-35. $3,000 to $4,000.
    <b>Swann Auction Galleries Apr 26:</b><br>E.A. Seguy, <i>Floréal: Dessins & Coloris Nouveaux,</i> Paris, 1925. $3,000 to $4,000.
  • <b>Bonhams: Results from Fine Books and Manuscripts on March 9, 2018</b>
    <b>Bonhams, Mar. 9:</b> BEETHOVEN, LUDWIG VAN. Autograph Manuscript sketch-leaf part of the score of the Scottish Songs, "Sunset" Op. 108 no 2. [Vienna, February 1818]. Inscribed by Alexander Wheelock Thayer. SOLD for $131,250
    <b>Bonhams, Mar. 9:</b> Violin belonging to Albert Einstein, presented to him by Oscar H. Steger, 1933. SOLD for $516,500
    <b>Bonhams, Mar. 9:</b> EINSTEIN, ALBERT. Autograph Letter Signed ("Papa") to his son Hans Albert, discussing his involvement with the atomic bomb, September 2, 1945. SOLD for $106,250
    <b>Bonhams: Results from Fine Books and Manuscripts on March 9, 2018</b>
    <b>Bonhams, Mar. 9:</b> HAMILTON, ALEXANDER. Autograph Letter Signed, to Baron von Steuben, with extensive notes of Von Steuben's aide Benjamin Walker, June 12, 1780. SOLD for $16,250
    <b>Bonhams, Mar. 9:</b> NEWTON, ISAAC. Autograph Manuscript in Latin, being detailed instructions on making the philosopher's stone. 8 pp. 1790s. SOLD for $275,000
    <b>Bonhams, Mar. 9:</b> 1869 Inauguration Bible of President Ulysses S. Grant. SOLD for $118,750

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