Rare Book Monthly

Articles - November - 2006 Issue

Creating Special Purpose Catalogues

Cat.prep.1

A sophisticated catalogue in 15 minutes!


By Bruce McKinney

Inventories are broad, collector interests increasingly specific. The internet, that both intensified the trend toward specialization and increasingly satisfies it, does not provide all the benefits that printed catalogues do. Almost every collector values the printed presentation, tucks the just arrived catalogue into a briefcase or sets it on the bedstead to be enjoyed like a movie. Reading a catalogue is simply one of the great pleasures of book collecting. It is also, for the bookseller, an uncertain enterprise and beyond the reach of most dealers. After all, you need a sufficient audience, interesting material, and the ability to tell a lively story. It is also expensive, time consuming and by custom, requires that the material to be included not be sold in advance.

For AE's Matchmaker members there is an interesting alternative: the special purpose catalogue that can be prepared for a specific purpose. Dealers who keep a copy of their inventory in AE's Books for Sale database now have a new set of tools for responding to client interests. Here is how it works.

We now provide easy steps to create focused presentations very efficiently. Your entire inventory is accessible to you as a personal and very flexible database. Your books are in your master file in your account's Web Catalogue. Select the link and open your inventory.

You can create catalogues for any purpose. Dealers who would like to issue catalogues can now do so very efficiently simply by running broad searches and selecting material for inclusion. Material included in one catalogue can appear in others at the same time so Walt Whitman might be included in Civil War presentations and catalogues on poetry.

It is just as possible to create catalogues for a single client. The selections are probably different, in effect customized to a collector's preferences. In the final analysis the only significant difference is that it's emailed to one recipient rather than to your entire mailing list. Because a dealer knows both their inventory and often a collector's requirements such catalogues amount to a recommendation of material to consider. Internet listings are complex and deep but they are also undifferentiated. Catalogues provide a medium for creating differentiation.

So if you have a client for Massachusetts railroads run searches in your listings using whatever terms you feel appropriate. Include material from Vermont and New Hampshire and add other material that overlaps partially. In this way you provide a combination of material a collector would rarely unearth themselves.

Rare Book Monthly

  • <b>Doyle: Hunting Books from the Collection of Arnold "Jake” Johnson. Online only auction Aug 3-14</b>
    <b>Doyle, Online only auction Aug 3-14:</b> <i>The Sportsman's Portfolio of American Field Sports.</i> 1855. Est: $600 to $900
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Bishop's Birds. Etchings of Water-Fowl and Upland Game Birds.</i> 1936. Est: $200 to $300
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Hunting Big Game in Far Northwest British Columbia</i>. 1904. Est: $500 to $800
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Mananaland. Adventuring with Camera and Rifle Through California in Mexico.</i> 1929. Est: $400 to $600
    <b>Doyle: Hunting Books from the Collection of Arnold "Jake” Johnson. Online only auction Aug 3-14</b>
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Grand Canyon Trails.</i> 1924. Est: $300 to $500
    <b>Doyle, Online only auction Aug 3-14:</b> <i>A Sporting Trip through Abyssinia. A Narrative of a nine months’ journey..</i> 1902. Est: $200 to $300
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Hunting in Tanzania [...in Zimbabwe; ...the Sudan; ...in Botswana; ...in Ethiopia; ...in Zambia; ...in South Africa; ...in Kenya]</i>. 1991-2000. Est: $800 to $1200
    <b>Doyle, Online only auction Aug 3-14:</b> <i>Hounds and Hunting through the Ages ... with an Introduction by the Earl of Lonsdale</i>. 1928. Est: $600 to $900
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Swann Auction Galleries:</b> Luis de Lucena, <i>Arte de Ajedres,</i> first edition of the earliest extant manual on modern chess, Salamanca, circa 1496-97. Sold for $68,750.
    <b>Swann Auction Galleries:</b> Carte-de-visite album with 83 images of prominent African Americans & abolitionists, circa 1860s. Sold for $47,500.
    <b>Swann Auction Galleries:</b> Gustav Klimt, <i>Das Werk,</i> Vienna & Leipzig, 1918. Sold for $106,250.
    <b>Swann Auction Galleries:</b> Man Ray, <i>[London Transport] – Keeps London Going,</i> 1938. Sold for $149,000.
    <b>Swann Auction Galleries:</b> Thomas Jefferson, Letter Signed, to Major-General Nathanael Greene, promising reinforcements against Cornwallis, 1781. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Nicolas de Fer, <i>L’Amerique Divisee Selon Letendue de ses Principales Parties,</i> Paris, 1713. Sold for $30,000.
    <b>Swann Auction Galleries:</b> Russell H. Tandy, <i>The Secret in the Old Attic,</i> watercolor, pencil & ink, 1944. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Ernest Hemingway, <i>Three Stories & Ten Poems,</i> first edition of the author's first book, Paris, 1923. Sold for $23,750.
    <b>Swann Auction Galleries:</b> Walker Evans, <i>River Rouge Plant,</i> silver print, 1947. Sold for $57,500.
  • <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Ernst, Max. <i>Mr. Knife and Miss Fork</i>. Paris, 1932. DELUXE EDITION. Sold for $15,625
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Einstein, Albert. Signed Passport Photo for his US citizenship application. Bermuda, 1935. Sold for $17,500
    <b>Bonhams, June 12 results:</b> Verard, Antoine. Illuminated printed Book of Hours. Paris, 1507. Sold for $7,500
    <b>Bonhams, June 12 results:</b> Wetterkurzschlussel. German Weather Report Codebook - for Enigma use. Berlin, 1942. Sold for $225,000
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Morelos y Pavon, Jose Maria. Autograph letter signed to El Virrey Venegas, February 5, 1812. Sold for $6,250
    <b>Bonhams, June 12 results:</b> Milne, A.A. Complete set of <i>Winnie-the-Pooh</i> books. 4 volumes. All first issue points. London, 1924-1928. Sold for $5,250
    <b>Bonhams, June 12 results:</b> A 48-star American Flag, battle worn flown at Guadalcanal and Peleliu, 1942-1944. Sold for $35,000
    <b>Bonhams, June 12 results:</b> Locke, John. Autograph Letter Signed mourning the death of his friend, William Molyneaux, 2 pp, October 27, 1698. Sold for $20,000

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