• <b>Bonhams, Feb. 11:</b> A Rare 3-rotor German Enigma I Enciphering Machine. $70,000 to $90,000
    <b>Bonhams, Feb. 11:</b> Important collection of correspondence between Werner Heisenberg and Bruno Rossi. $40,000 to $60,000
    <b>Bonhams, Feb. 11:</b> Walt Whitman Autograph manuscript containing his thoughts on death. $20,000 to $30,000
    <b>Bonhams, Feb. 11:</b> David Roberts. <i>Holy Land</i>. Six volumes. 1842-1849. First edition. $15,000 to $25,000
    <b>Bonhams, Feb. 11:</b> Extensive collection of Ray Bradbury's primary works, most signed or inscribed. $15,000 to $20,000
    <b>Bonhams, Feb. 11:</b> Peter Force. Declaration of Independence. $12,000 to $18,000
    <b>Bonhams, Feb. 11:</b> Steinbeck. <i>Grapes of Wrath</i>. A fine copy of the first edition. $10,000 to $15,000
    <b>Bonhams, Feb. 11:</b> Lewis & Clark. <i>Travels to the Source of the Missouri River</i>... First English edition, extra-illustrated. 1814. $10,000 to 15,000
    <b>Bonhams, Feb. 11:</b> Manuscript document signed by Nuno de Guzman relating to Hernan Cortes, 1528. $8,000 to $12,000
    <b>Bonhams, Feb. 11:</b> “Nos los inquisidores..." The first book in English printed West of the Mississippi. [1787]. $5,000 to $8,000.
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Case Antiques: Historic Winter Fine Art and Antiques Auction<br>January 27, 2018</b>
    <b>Case Antiques, Jan. 27:</b> <i>The Massachusetts Magazine: or Monthly Museum of Knowledge and Rational Entertainment,</i> 1789. Signed by George Washington. $28,000 to $32,000
    <b>Case Antiques, Jan. 27:</b> George Washington Signed Letter to John Marshall. $12,000 to $14,000
    <b>Case Antiques, Jan. 27:</b> Picasso Signed “Vallauris” 1952 Exhibition Poster. $6,000 to $8,000
    <b>Case Antiques: Historic Winter Fine Art and Antiques Auction<br>January 27, 2018</b>
    <b>Case Antiques, Jan. 27:</b> Military appointment commission document signed by both President Thomas Jefferson and Secretary of War Henry Dearborn, dated January 27, 1803. $2,400 to $2,800
    <b>Case Antiques, Jan. 27:</b> Doris Ulmann and Julia Peterkin. <i>Roll, Jordan, Roll.</i> New York, 1933, deluxe edition, preceding first edition of the same year. No. 74 of 350. $5,000 to $6,000
    <b>Case Antiques, Jan. 27:</b> John Marshall. <i>The Life of George Washington,</i> Philadelphia, 1832. Signed by author. $5,000 to $7,000
    <b>Case Antiques: Historic Winter Fine Art and Antiques Auction<br>January 27, 2018</b>
    <b>Case Antiques, Jan. 27:</b> Samuel L. Margolies (American, 1897-1974). Aquatint and etching, "Builders of Babylon," 1937. $4,000 to $4,500
    <b>Case Antiques, Jan. 27:</b> Two Robert E. Lee (1807-1870) signed documents as President of Washington College. $3,000 to $3,500
    <b>Case Antiques, Jan. 27:</b> William C. Harris. <i>The Fishes of North America That Are Captured on Hook and Line</i>, Vol I., New York, 1898. 40 chromolithograph plates. $2,000 to $2,500
    <b>Case Antiques: Historic Winter Fine Art and Antiques Auction<br>January 27, 2018</b>
    <b>Case Antiques, Jan. 27:</b> $100 "Date Back" bank note 1902 from the Clarksville National Bank, Clarksville, Tennessee, depicting the portrait of John Jay Knox, Jr. $1,400 to $1,800
    <b>Case Antiques, Jan. 27:</b> View of the University of Virginia, Charlottesville and Monticello, Taken from Lewis Mountain, drawn and lithographed by Edward Sachse. $800 to $1,000
    <b>Case Antiques, Jan. 27:</b> Large Civil War photograph mounted on card stock depicting Rossville Gap in Missionary Ridge. $400 to $450
  • <b>Potter & Potter Auctions: Fine Books & Manuscripts. January 27, 2018</b>
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 39: Presidential Pardon Signed by John F. Kennedy. November 1962. $7,000 to $9,000
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 537: Marc Chagall. <i>Illustrations for the Bible</i>. Features 28 lithograph plates. First American edition, 1956. $2,000 to $3,000
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 252: Jack Kerouac. <i>On the Road</i>. 1957. First edition. $5,000 to $7,000
    <b>Potter & Potter Auctions: Fine Books & Manuscripts. January 27, 2018</b>
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 143: Arthur Rimbaud. <i>A Season in Hell</i>. With photogravures by Robert Mapplethorpe. The Limited Editions Club, 1986. $600 to $800
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 72: Group of 11 Harry Truman Signed Letters. Typed & signed by the former President. 1962-1970. $1,500 to $2,000
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 157: Arthur Conan Doyle. The Complete Works of Sherlock Holmes by The Limited Editions Club. 8 vols. 1950-52. $300 to $500
    <b>Potter & Potter Auctions: Fine Books & Manuscripts. January 27, 2018</b>
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 173: Jacob Lawrence. <i>The First Book of Moses, Called Genesis</i>. Illustrated with silkscreens by Lawrence. 1989. $2,000 to $3,000
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 239: William Faulkner. <i>Sartoris</i>. First edition. New York: Harcourt, Brace, & Company, 1929. $2,000 to $3,000
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 286: Walt Whitman. New Year’s Eve Postcard Signed, “Walt Whitman,” to the poet Gabriel Sarrazin. January, 1891. $4,000 to $6,000
    <b>Potter & Potter Auctions: Fine Books & Manuscripts. January 27, 2018</b>
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 351: Pair of European Fine Bindings. Including Gesanbuch (1831) & Naboznych Vylevov (1911). $200 to $300
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 423: August Luben. <i> Naturhistorischer Atlas der Saugethiere </i>. Includes complete set of 30 loose plates. Leipzig: 1858. $1,000 to $1,500
    <b>Potter & Potter Auctions Jan. 27:</b><br>Lot 386: <i>Famous Monsters of Filmland No 1</i>. Art by Will Elder, text by Forrest Ackerman. Warren’s first monster magazine. Feb, 1958. $2,000 to $3,000

Rare Book Monthly

Articles - May - 2006 Issue

Abebooks Begins International Advertising Campaign

Bush

"Not-book" by George W. Bush admits to a mistake...not!


By Michazel Stillman

As Abebooks promised at its recent Bookseller's Summit, they will begin a substantial international advertising campaign this month. The theme is "If you can't find it here, it doesn't exist." Most Abe dealers have already received, or have had the opportunity to order, bookmarks containing this message. However, the theme will be carried over to other media, such as magazines, throughout the summer and remainder of the year.

In an announcement sent to dealers, Abebooks explained that the theme would be backed by images of "not-books," that is, images of books with humorous titles that do not really exist. For example, there is one from George W. Bush entitled Whoops. I Was Wrong, or there is Henry VIII's Making Marriage Work. Frequent flyers will appreciate Chicken or Beef? The World's Best Loved Airline Recipes. These titles, naturally, fall under the "it doesn't exist" part of the theme. Abebooks stated that along with the bookmarks, the message would be seen in advertisements in North America, the U.K., Australia and New Zealand. Among the magazines which will carry Abe's advertising are The New Yorker, New York Times Book Review, Literary Review of Canada, Good Reading Australia, and The London Review of Books.

We asked Abebooks' PR Manager Richard Davies how much would be invested in the campaign. He responded that Abe was not giving out exact figures, but that it is part of their 10th anniversary celebration, and "it is by far the largest marketing campaign that we have ever conducted in terms of spending and bookseller involvement." He stated at this point Abe sellers have already ordered more than 2 million bookmarks, and emphasized that these are more than ordinary page holders. They carry unique numbers that will allow holders to log onto the Abebooks site to win a 'round the world trip along with hundreds of other, "instant win" prizes.

We asked for more specifics about the advertising campaign, and whether it would extend beyond print media. Davies told us that while the campaign has heavily invested in print, it extends to other media as well. Right now, he said, Abe partners with the "Book Guys" radio show on NPR, which is broadcast on 45 stations, and is mentioning their contest. Online marketing, according to Davies, "is always a huge part of our business." This includes paid search, affiliated websites, and comparison-shopping engines. Additionally, the site will be using viral marketing through "e-cards" featuring the "not-books" that people can send to their friends from Abe's site. And, along with the bookmarks, Abe will be supplying posters and package stickers to their dealers.

Davies noted that the advertising, print media in particular, is targeted toward the primary Abebooks' customer. This, he explains, is an "older, affluent, educated, professional, heavy reader."

Rare Book Monthly

  • <b>Swann Auction Galleries, Feb 15:</b> Icons & Images: Photographs & Photobooks
    <b>Swann Auction Galleries, Mar 1:</b> Vintage Posters Featuring Highlights from the Gail Chisholm Collection
    <b>Swann Auction Galleries, Mar 8:</b> Early Printed, Medical, Scientific & Travel Books
    <b>Swann Auction Galleries, Mar 13:</b> 19th & 20th Century Prints & Drawings
    <b>Swann Auction Galleries, Mar 22:</b> Autographs
    <b>Swann Auction Galleries, Mar 29:</b> Printed & Manuscript African Americana
    <b>Swann Auction Galleries, Apr 12:</b> Printed & Manuscript Americana
    <b>Swann Auction Galleries, Apr 26:</b> Fine Illustrated Books & Graphics
    <b>Swann Auction Galleries May 3:</b> Graphic Design
    <b>Swann Auction Galleries May 15:</b> 19th & 20th Century Literature
    <b>Swann Auction Galleries, Jun 7:</b><br>Maps & Atlases, Natural History & Color Plate Books
    <b>Swann Auction Galleries, Jun 21:</b> Revolutionary & Presidential Americana from the Collection of William Wheeler III
  • <b>Arader Galleries Auction<br>January 27, 2018</b>
    <b>Arader Galleries, Jan. 27:</b> Snowy Heron, Plate 242. John James Audubon (1785-1851). First Edition Engravings with Original Hand Color. London: Robert Havell, 1827-1838.
    <b>Arader Galleries, Jan. 27:</b> Great Blue Heron, Plate 211. John James Audubon (1785-1851). First Edition Engravings with Original Hand Color. London: Robert Havell, 1827-1838.
    <b>Arader Galleries, Jan. 27:</b> The Clouded Leopard. Charles Robert Knight (1874-1953). Oil on canvas.
    <b>Arader Galleries Auction<br>January 27, 2018</b>
    <b>Arader Galleries, Jan. 27:</b> A Bouquet of Daffodils and Other Flowers with a Butterfly on the Stem. Pierre-Joseph Redouté (1759-1840). Black Chalk, Watercolor And Gum Arabic On Vellum.
    <b>Arader Galleries, Jan. 27:</b> CELLARIUS, Andreas (ca 1596-1665). <i>Harmonia macrocosmica seu atlas universalis et Novus</i>. Amsterdam: Pieter Schenk and Gerald Valk, 1708.
    <b>Arader Galleries, Jan. 27:</b> HOMANN, Johann Baptist (1663-1724). <i>Grosser Atlas über die gantze Welt</i>. Nuremburg: J.H.G. Bieling for the heirs of Homann, 1737.
    <b>Arader Galleries Auction<br>January 27, 2018</b>
    <b>Arader Galleries, Jan. 27:</b> LEVAILLANT, Francois (1753-1824). <i>Histoire naturelle des perroquets</i>. Paris: Levrault frères (later Levrault, Schoell & Co.), 1801-1805.
    <b>Arader Galleries, Jan. 27:</b> FUCHS, Leonhard (1501-1566). <i>De historia stirpium commentarii insignes. adiectis earundem vivis plusquam quingentis imaginibus</i>… Basel: Michel Isingrin, 1542.
    <b>Arader Galleries, Jan. 27:</b> Original Manuscript Map "Plano De Una Parte De La Provincia De La Luisiana..." AN EXCEPTIONALLY FINE AND HISTORICALLY IMPORTANT MAP SHOWING THE ORIGINS OF THE STATE OF TEXAS AT THE TURN OF THE 19TH CENTURY.
    <b>Arader Galleries Auction<br>January 27, 2018</b>
    <b>Arader Galleries, Jan. 27:</b> J. De Cordova's Map of the State of Texas Compiled from the records of the General Land Office of the State by Robert Creuzbaur, Houston. Hand-colored lithograph. New York: J. Atwood, 1850.
    <b>Arader Galleries, Jan. 27:</b> Texas. David Burr (1803-1875). Engraved Map with original hand color in full. New York: J. H. Colton & Co., 1834. Second Edition.
    <b>Arader Galleries, Jan. 27:</b> Map of Texas with Parts of Adjoining States Compiled by Stephen F. Austin. Engraved Map with original hand color. Philadelphia, 1830. First Edition.
  • <b>Forum Auctions: Fine Books and Works on Paper. January 25, 2018</b>
    <b>Forum Auctions, Jan. 25:</b> <i>Verve: Revue Artistique et Littéraire/An Artistic and Literary Quarterly,</i> nos.1-38 in 26 vol [a complete set], numerous colour lithographs by Picasso, Chagall, Matisse & others. £8,000 to £12,000
    <b>Forum Auctions, Jan. 25:</b> Wesley (John, Church of England clergyman and a founder of Methodism, 1703-91). Autograph Letter signed to Rev. John Bredin, 1782. £8,000 to £12,000
    <b>Forum Auctions, Jan. 25:</b> Austen (Jane). Brock (Charles Edward). A group of seventeen ink and watercolour drawings for Dent's edition of Jane Austen's <i>Sense and Sensibility,</i> 1908. £6,000 to £8,000
    <b>Forum Auctions: Fine Books and Works on Paper. January 25, 2018</b>
    <b>Forum Auctions, Jan. 25:</b> Tibullus (Albius) and Gaius Valerius Catullus. <i>Elegiae, sive Carmina,</i> Venice, Andreas de Paltasichis, 1487. £5,000 to £7,000
    <b>Forum Auctions, Jan. 25:</b> Doves Press. English Bible (The), 5 vol., one of 500 copies, signed and inscribed by Laurence Hodson, Doves Press, 1903. £5,000 to £7,000
    <b>Forum Auctions, Jan. 25:</b> Africa. Smith (Andrew). <i>Illustrations of the Zoology of South Africa,</i> 5 vol., first edition, original cloth, [1838-50]. £4,000 to £6,000
    <b>Forum Auctions: Fine Books and Works on Paper. January 25, 2018</b>
    <b>Forum Auctions, Jan. 25:</b> Longitude. <i>An Act for providing a Publick Reward for such Person or Persons as shall Discover the Longitude at Sea,</i> first edition of this highly important act, John Baskett, 1714. £3,000 to £5,000
    <b>Forum Auctions, Jan. 25:</b> Shirley (James). <i>Six new playes, viz. The Brothers. Sisters. Doubtfull Heir. Imposture. Cardinall. Court secret,</i> first edition, 1653. £3,000 to £4,000
    <b>Forum Auctions, Jan. 25:</b> Heaney (Seamus). <i>Ugolino,</i> number 77 of 125 copies, Dublin, Dolmen Press, 1979. £3,000 to £4,000
    <b>Forum Auctions: Fine Books and Works on Paper. January 25, 2018</b>
    <b>Forum Auctions, Jan. 25:</b> Lasinio (Carlo, 1759-1838). <i>[Ritratti Originali de Pittori Esistenti Nella Reale Galleria de Firenze],</i> 99 engravings, circa 1791-96. £1,800 to £2,200
    <b>Forum Auctions, Jan. 25:</b> Japan. Kusakabe Kimbei. Photograph Album, 50 hand-coloured albumen prints, oblong folio, [c.1890-1900]. £1,500 to £2,000
    <b>Forum Auctions, Jan. 25:</b> Polar. Expedition in search of Sir John Franklin. Arctic Expedition in search of Sir John Franklin, printed flyer, 1852. £1,000 to £1,500

Article Search

Archived Articles

Ask Questions