• <b>Sotheby’s Paris: The Hunting Library of the Counts du Verne. 5 October.</b> The Largest Collection of Hunting and Falconry To Appear on the Market for the Last Thirty Years.
    <b>Sotheby's Paris Oct. 5:</b> Jacques du Fouilloux. <i>La Vénerie</i>. Poitiers, 1561. Est. €100.000 – 150.000
    <b>Sotheby's Paris Oct. 5:</b> Gaston Phébus. <i>Déduits de la chasse des bestes sauvaiges et des oyseaux de proye</i>. Paris, circa 1507. Est. €150.000 – 200.000
    <b>Sotheby's Paris Oct. 5:</b> Pierre et François de Gommer. <i>L’Autoursserie</i>. Chaalons, 1594. Est. €30.000 – 50.000
    <b>Sotheby’s Paris: The Hunting Library of the Counts du Verne. 5 October. The Largest Collection of Hunting and Falconry To Appear on the Market for the Last Thirty Years.
    <b>Sotheby's Paris Oct. 5:</b> Pierre Landry. <i>Quatre scènes de chasse à courre.</i> Paris, circa 1680. Est. €2.000 – 3.000
    <b>Sotheby's Paris Oct. 5:</b> Conte Henri de Vibraye - Baron Karl Reille. <i>La chasse à courre.</i> Paris, 1951. Est. €3.000 – 5.000
    <b>Sotheby's Paris Oct. 5:</b> Duc de Brissac - Paul Jouve. <i>Chasse.</i> Paris, 1956. Est. €30.000 – 50.000
  • <b>Bonhams: Voices of the 20th Century. December 7, 2016</b>
    <b>Bonhams: History of Science and Technology. December 7, 2016</b>
    <b>Bonhams: Voices of the 20th Century. December 7, 2016</b>
    <b>Bonhams: History of Science and Technology. December 7, 2016</b>
  • <b>Swann Auction Galleries Oct 18: Early Printed, Medical, Scientific & Travel Books</b>
    <b>Swann Auction Galleries Oct 18:</b><br>Euclid, <i>Elementa geometriae,</i> first edition, Venice, 1482. $60,000 to $80,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Sir Isaac Newton, <i>Opticks,</i> first edition, London, 1704. $15,000 to $25,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Jean-Baptiste du Halde, S.J., <i>Description... de l'Empire de la Chine,</i> first edition, Paris, 1735. $15,000 to $20,000.
    <b>Swann Auction Galleries Oct 18: Early Printed, Medical, Scientific & Travel Books</b>
    <b>Swann Auction Galleries Oct 18:</b><br>Werner Rolewinck, <i>Dat boek dat men hiet Fasciculus temporum,</i> first edition in Dutch, Utrecht, 1480. $8,000 to $12,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Eckenstein and Lorria, <i>The Alpine Portfolio,</i> first edition, London, 1889. $2,500 to $3,500.
    <b>Swann Auction Galleries Oct 18:</b><br>Johann Theodor & Johann Israel de Bry, <i>Pars quarta Indiae orientalis,</i> first edition, Frankfurt am Main, 1601. $1,500 to $2,000.
    <b>Swann Auction Galleries Oct 18: Early Printed, Medical, Scientific & Travel Books</b>
    <b>Swann Auction Galleries Oct 18:</b><br>Charles Darwin, <i>The Descent of Man,</i> first edition, London, 1871. $2,000 to $3,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Jonathan Swift, <i>Travels into Several Remote Nations of the World,</i> first edition, London, 1726. $3,000 to $5,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Rodrigo Zamorano, <i>Compendio del Arte de Navegar,</i> Seville, 1588. $20,000 to $25,000.
    <b>Swann Auction Galleries Oct 18: Early Printed, Medical, Scientific & Travel Books</b>
    <b>Swann Auction Galleries Oct 18:</b><br>William Shakespeare, <i>A Winters Tale,</i> first edition, London, 1623. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Pedro de Medina, <i>L'Arte del Navegar,</i> first edition in Italian, Venice, 1554. $8,000 to $12,000.
    <b>Swann Auction Galleries Oct 18:</b><br>Hans Meyer, <i>An Account of The First Ascent of Kilimanjaro,</i> first edition in English, London, 1891. $1,500 to $2,500.

Rare Book Monthly

Articles - May - 2006 Issue

Abebooks Begins International Advertising Campaign

Bush

"Not-book" by George W. Bush admits to a mistake...not!


By Michazel Stillman

As Abebooks promised at its recent Bookseller's Summit, they will begin a substantial international advertising campaign this month. The theme is "If you can't find it here, it doesn't exist." Most Abe dealers have already received, or have had the opportunity to order, bookmarks containing this message. However, the theme will be carried over to other media, such as magazines, throughout the summer and remainder of the year.

In an announcement sent to dealers, Abebooks explained that the theme would be backed by images of "not-books," that is, images of books with humorous titles that do not really exist. For example, there is one from George W. Bush entitled Whoops. I Was Wrong, or there is Henry VIII's Making Marriage Work. Frequent flyers will appreciate Chicken or Beef? The World's Best Loved Airline Recipes. These titles, naturally, fall under the "it doesn't exist" part of the theme. Abebooks stated that along with the bookmarks, the message would be seen in advertisements in North America, the U.K., Australia and New Zealand. Among the magazines which will carry Abe's advertising are The New Yorker, New York Times Book Review, Literary Review of Canada, Good Reading Australia, and The London Review of Books.

We asked Abebooks' PR Manager Richard Davies how much would be invested in the campaign. He responded that Abe was not giving out exact figures, but that it is part of their 10th anniversary celebration, and "it is by far the largest marketing campaign that we have ever conducted in terms of spending and bookseller involvement." He stated at this point Abe sellers have already ordered more than 2 million bookmarks, and emphasized that these are more than ordinary page holders. They carry unique numbers that will allow holders to log onto the Abebooks site to win a 'round the world trip along with hundreds of other, "instant win" prizes.

We asked for more specifics about the advertising campaign, and whether it would extend beyond print media. Davies told us that while the campaign has heavily invested in print, it extends to other media as well. Right now, he said, Abe partners with the "Book Guys" radio show on NPR, which is broadcast on 45 stations, and is mentioning their contest. Online marketing, according to Davies, "is always a huge part of our business." This includes paid search, affiliated websites, and comparison-shopping engines. Additionally, the site will be using viral marketing through "e-cards" featuring the "not-books" that people can send to their friends from Abe's site. And, along with the bookmarks, Abe will be supplying posters and package stickers to their dealers.

Davies noted that the advertising, print media in particular, is targeted toward the primary Abebooks' customer. This, he explains, is an "older, affluent, educated, professional, heavy reader."

Rare Book Monthly

  • <b>Seth Kaller:</b> Leaves from<br>George Washington's Own Draft <br>of His first Inaugural Address. An Extraordinary Rarity!
    <b>Seth Kaller:</b> Declaration of Independence: Benjamin Tyler 1818 - First Print with Facsimile Signatures.
    <b>Seth Kaller:</b> Thomas Jefferson Signed Act of Contress Authorizing Alexander Hamilton to Complete Famous Portland Maine Lighthouse.
    <b>Seth Kaller:</b> Emanuel Leutze. Silk Flag Banner designed by Leutze, created by Tiffany & Co., and presented to Gen. John A. Dix, 1864.
    <b>Seth Kaller:</b> The "greatest of early American maps … a masterpiece" (Corcoran). Thomas Holme.
    <b>Seth Kaller:</b> Lincoln Summons His Cabinet for a Historic Meeting to Discuss Compensated Emancipation.
    <b>Seth Kaller:</b> Albert Einstein. Autograph Letter Signed. Einstein Counsels His Son ... Meaning of Life.
    <b>Seth Kaller:</b> Normal Rockwell. Painting/Drawing Signed. Rockwell's "Barbeshop Quartet", 1936.
    <b>Seth Kaller:</b> Frederick Douglass. Autograph Letter Signed to unknown correspondent. Washington, D.C.
    <b>Seth Kaller:</b> Harry Truman. Autograph Manuscript Notebook for Kansas City Law School Night Class.
    <b>Seth Kaller:</b> Robert E. Lee. Autograph Letter Signed, June 11, 1782. Hours after the Battle of Culpeper Court House, Lee Escapes Again.
    <b>Seth Kaller:</b> George Washington. Letter Signed, as Commander-in-Chief, Continental Army, to Elias Dayton, Headquarters, [Newburgh, N.Y.], June 11, 1782.
  • <b>19th Century Shop.</b> (AMERICAN WEST.), Watkins, Taber, Savage, and others. <i>Magnificent Album of Mammoth Photographs of the American West, with other subjects various,</i> ca. 1865-1880s
    <b>19th Century Shop.</b> EINSTEIN, ALBERT. <i>The Meaning of Relativity,</i> signed by Einstein. London: Methuen, 1922
    <b>19th Century Shop.</b> CARTER, SUSANNAH. <i>The Frugal Housewife</i> (1772) 2d cookbook printed in America.
    <b>19th Century Shop.</b> SHAKESPEARE, WILLIAM. <i>Comedies, Histories, and Tragedies. Published according to the true originall copies.</i> The second impression. London: by Tho. Cotes, for Robert Allot, 1632
    <b>19th Century Shop.</b> (BROOKLYN). <i>An Act to Incorporate and Vest Certain Powers in the Freeholders and Inhabitants of the Village of Brooklyn, in the County of Kings.</i> Brooklyn: Printed by A. Spooner, 1816
    <b>19th Century Shop.</b> PAINE, THOMAS. <i>Common Sense</i> (1776) first edition sheets.

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