Rare Book Monthly

Articles - December - 2017 Issue

Postcards: A Fading Business But Increasingly Collectible

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Salmon's postcards were an over 100-year-old tradition.

It is another sign of the changing of the guard in terms of print versus electronic media. Britain's oldest postcard publisher is closing its doors after over a century in business. J. Salmon opened as a general printer in the 1880s, and by the turn of the century was publishing postcards and calendars. It has continued ever since, a family business now run by the fifth generation. Soon it will publish no more. Printing will stop by the end of the year and the business will wind down in 2018.

 

Charles Salmon, 61, who runs the operation with his 56-year-old brother, Henry, cited changing technology as a major reason for their closure. The fact is people no longer send postcards nearly as often as they once did. Email and social media, which have had a similar affect on the writing of traditional letters, has done postcards in. Salmon is not the world's only postcard publisher and you will still be able to buy them, but seriously, how many people still send postcards?

 

In my youth, our family used to receive them regularly. It was a rite of travel that you send them back to family and friends not so fortunate as you. "Wish you were here." But, of course, you weren't. Too bad. It is a rarity to receive one today, and usually it comes from someone who wants to convey a short message, rather than a traveler, and it is someone whom your and my children would describe as an "old person." I doubt that any of my children have ever sent one, and the few they have received came from "old people" of my generation or older.

 

Reportedly, sales at Salmon have dropped from a peak of about £20 million 25 years ago to £5 million today. Charles noted that another reason for closing is that no one in the next generation has expressed an interest in continuing the family business, and with results like that, it isn't hard to see why. When you can post pictures of your trip on Facebook, Instagram, YouTube or wherever, and send personal messages via email or the various instant messaging services, who needs postcards? Just a few nostalgic old people, I guess.

 

Ironically, there is an area where postcards do still seem to be alive and well – collecting. As print collectors have expanded their focus to include more ephemeral items, postcards have become more popular. They provide an excellent window on their times, old pictures with a personal message. They were sort of an earlier generation's Twitter, just enough room for a short message, but with the addition of a picture. There was enough room for about 140 characters before that small one-quarter of the card on which you could write your message was filled. We just didn't know to call them a "tweet" then.

 

Salmon's other product, the calendar, is also collectible today when it features desirable illustrations. My guess is the calendar for sale business is suffering too, a victim of the free one. Maybe merchants no longer hand them out, but my mailbox becomes more laden with them every year, evidently an inexpensive promotion by charities seeking a contribution. I kid you not – I got my first free calendar for 2018 last May, and a couple more before summer was over. I suspect each was trying to be the first to deliver a new calendar, thinking that would give them a heads up in eliciting my donation. I may not be curing disease, helping the poor, or saving the environment with my contributions, but at least I am helping the cause of printing more calendars so they can ship one to my neighbors too.

Rare Book Monthly

  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Shackleton, Ernest. <i>Aurora Australis.</i> Printed at the sign of 'The Penguins'; East Antarctica, 1908. $70,000 to $100,000
    <b>Bonhams, Sep. 25:</b> Shackleton, Ernest. <i>South Polar Times.</i> 1st edition, limited issue. from the library of Michael Barne. $20,000 to $30,000
    <b>Bonhams, Sep. 25:</b> General Washington's <i>Proceedings of a General Court Martial... of Major General Lee.</i> Philiadelphia, 1778. 100 copies printed for Congress. BOUND WITH: ...Court Martial... of St Clair and ...Schuyler. $25,000 to $35,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> <i>The Voice of the People.</i> Boston, 1754. Rare pamphlet on the Excise Tax. Nathaniel Sparhawk's copy. $4,000 to $6,000
    <b>Bonhams, Sep. 25:</b> Autograph Letter Signed ("S.L. Clemens"), offering extensive hard-earned advice on writing, 5 pp, 1881. $30,000 to $50,000
    <b>Bonhams, Sep. 25:</b> After Fra Egnazio Danti. <i>L'Ultime Parti not:e nel Indie Occid:ntli" [The last known parts of the Western Indies].</i> Painted Map of California, Western Mexico, and Japan. $70,000 to $100,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Ptolemaeus, Claudius. <i>Geographie opus nouissima...</i> 1513. The most important edition of Ptolemy, containing the Admiral's Map. $250,000 to $350,000
    <b>Bonhams, Sep. 25:</b> De Arellano, Don Alonso. Manuscript, his <i>"Relación mui singular y circunstanciada... Capitán del Patax San Lucas,"</i> manuscript copy from the Sir Thomas Phillips collection. $50,000 to $80,000
    <b>Bonhams, Sep. 25:</b> Purchas, Samuel. <i>Purchas his Pilgrimes.</i> First edition. With John Simth's engraved map of Virginia. $70,000 to $100,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Lewis, Meriwether. Contemporary manuscript true copy of his final power of attorney, 1809. $8,000 to $12,000
    <b>Bonhams, Sep. 25:</b> <i>A New Method of Macarony Making, as Practiced at Boston in North America.</i> Mezzotint. London, 1774. $5,000 to $7,000
    <b>Bonhams, Sep. 25:</b> <i>Scientific Base Ball Pitching: A Treatise on the Pitcher, Pitching, Origin and Philosophy of the Curve.</i> Chicago, 1897. $2,000 to $3,000
  • <b>Swann Auction Galleries Oct 16:</b> Jean de Mandeville, <i>Reysen und Wanderschafften durch das Gelobte Land,</i> Strassburg, 1488. $15,000 to $25,000.
    <b>Swann Auction Galleries Oct 16:</b> Titus Livius, <i>Las Quatorze Decadas,</i> Zaragoza, 1520. $3,000 to $5,000.
    <b>Swann Auction Galleries Oct 16:</b> Printed <i>Book of Hours</i> with 20 full-page illustrations, Paris, 1509. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 16:</b> Jean La Fontaine, <i>Fables Choisies, mises en Vers,</i> first editions, Paris, 1668. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 16:</b> Giovanni Boccaccio, <i>De las mujeres illustres en romance,</i> Zaragoza, 1494. $20,000 to $30,000.
    <b>Swann Auction Galleries Oct 16:</b> Giovanni Boccaccio, third edition of the first published work of female biography, Louvain, 1487. $15,000 to $25,000.
    <b>Swann Auction Galleries Oct 16:</b> José González Cabrera Bueno, <i>Navegación Especulativa, y Práctica,</i> Manila, 1734. $8,000 to $12,000.
    <b>Swann Auction Galleries Oct 16:</b> Andreas Vesalius, <i>Icones Anatomicae,</i> Munich, Bremer Press, 1934. $4,000 to $6,000.
    <b>Swann Auction Galleries Oct 16:</b> Joseph Boneta y Laplana, <i>Gritos del Purgatorio, y Medios para acallarlos,</i> Manila, 1711. $4,000 to $6,000.
  • <center><b> The Library of Pierre Bergé<br>Auction Pierre Bergé & Associés<br>in association with Sotheby’s<br>Paris-Hôtel Drout<br>December 14, 2018<br><br>New York Exhibition<br>Oct. 16 to Oct. 20</b>
    <b>The Library of Pierre Bergé, NY exhibition 10/16 to 10/20:</b> BARTHOLOMEUS ANGLICUS. <i>Le Proprietaire des choses.</i> Lyon, [circa 1484]. 150 000 / 200 000 €
    <b>The Library of Pierre Bergé, NY exhibition 10/16 to 10/20:</b> MONTAIGNE, Michel de. <i>Essais.</i> Bordeaux, 1580. 400 000 / 500 000 €
    <b>The Library of Pierre Bergé, NY exhibition 10/16 to 10/20:</b> PROUST, Marcel. <i>Du côté de chez Swann.</i> Paris, 1914 [1913]. 600 000 / 800 000 €
    <b>The Library of Pierre Bergé, NY exhibition 10/16 to 10/20:</b> MONSTRELET, Enguerrand de. <i>Le Premier [-Tiers] Volume des Cronicques.</i> Paris, circa 1503.<br>300 000 / 400 000 €

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