Rare Book Monthly

Articles - January - 2016 Issue

The Golden Calf – the First Pierre Bergé Sale


Pierre Bergé (© Pierre Bergé and associates)

The first sale of Pierre Bergé’s collection was a success as it generated 11.7 millions euros. But are the exorbitant prices of these books a good omen for the future of old books?


«Yes, the sale was a success and Pierre Bergé is very happy about the results,» confesses Benoit Forgeot, the main expert for the sale. The first of the six auction sales took place at Drouot’s on Friday, 11 December, and the room was so packed it was almost impossible to come in. Many prestigious people attended, including the French thinker, Alain Minc, who is the administrator of the Foundation Pierre Bergé-Yves Saint Laurent, and the controversial Jean-Claude Vrain, involved in the Aristophil scandal—a 800 millions euros bankruptcy over old manuscripts with 18,000 abused investors. Many influential people had left absentee bids while others anxiously waited over the phone or behind their computer screens. Pierre Bergé was in a nearby building, closely following the sale. The atmosphere was good, according to our expert, but it was actually a little tense as a lot of money was at stake. Pierre Bergé, said to be a tough man, was very demanding, especially as far as appraisals were concerned. «He required that they should be quite high,» says Mr Forgeot, «and we had to argue with him over several of them to make them as appealing as possible.» At the end of the day, the 85 years-old businessman, and former companion of the late Yves Saint Laurent, was not disappointed.




« It is one of the biggest collections in the world,» underlines Mr Forgeot, «and it is very open on various cultures, periods and writers. Pierre Bergé clearly chose his books with care. Furthermore, he granted us, the experts an invaluable favour by leaving us totally in charge of the catalogue.» And what a catalogue! A thick in-folio volume that looks like a Bible, the result of an eight-month full-time job. The auction house of Pierre Bergé is used to important sales, as it was already in charge of the sale of Pierre Beres’ collection that generated some 35 millions of euros a few years ago. But Pierre Bergé’s collection should gather even more. «The six sales altogether should generate around 40 millions,» he says. « We’ve just collected 11.7 millions euros with this first one even though six important books (out of 180) had been retrieved from the sale, including the manuscript of André Breton’s Nadja, which was directly sold to the National Library of France.» There were a few disappointing results, though; including the folio edition of William Shakespeare’s works, which didn’t go over 200,000 euros—a very fair price, indeed. The first edition of Montaigne's Essais was sold for 140,000 euros only. Pierre Bergé was personally unhappy about the 368,000 euros obtained for the first edition of Madame Bovary dedicated by Flaubert to “the master”—meaning Victor Hugo. Coming across the buyer, Jean-Claude Vrain, a few minutes after the sale was over, he told him: “You got it for nothing. If you want to sell it back, I promise I’ll buy it back from you.”


Yet, Mr Forgeot is quite satisfied with this result: «Pierre Bergé’s reaction is emotional, we can’t fight it. But it is actually a good price.» Other books sold very well, including the manuscript of Flaubert’s L’Education Sentimentale (470,000 euros), the works of Louise Labé (see previous article—430,000 euros) or Les Fleurs du Mal by Baudelaire (notwithstanding the appraisal of 60,000 euros, it went for 225,000 euros), which was also bought by Jean-Claude Vrain. The first edition of Saint Augustin’s Confessions sold for a very good price too (260,000 euros), and when a gorgeous drawing of Victor Hugo went for 400,000 euros, the audience gave a round of applause. For his part, Jean-Claude Vrain made it clear that he is not retired from business yet. Though said to be ruined, he eventually bought for more than almost 2 million worth of books, shouting his name out loud to the auctioneer as a challenge. He probably had orders from some discreet buyers, and was overheard saying: «I’m still getting hard as wood!»


The rich buyers get richer


The market is supposedly morose but these incredibly expensive books were sold at very high prices, and the few ones that did not meet the reserve price are already in the process of being sold aside. So, what does such a sale tell us about the market for old books? It might seem a very good omen, but at the same time, the ever-increasing prices of exceptional books go along with the ever-decreasing prices of “ordinary” ones. It is the painful stigma of the general situation: a deep economical crisis that makes the rich richer, and which gives a hard blow to the middle-class. Under these conditions, old books obviously represent a good investment for wealthy people—well, at least the exceptional ones. «Whereas exceptional books become more and more expensive, the ordinary ones get less and less expensive,» commented Mr Forgeot. He then quotes several sales that recently made impressive results, such as Sotheby’s Pirie sale in New York (15 millions) or Christies’ in Paris (3 millions). «You must make the difference between the “learned buyers”, who buy old books that are not available otherwise, and the collectors. The first ones used to buy ordinary books because they wanted to read them. Booksellers would organise the rarity of these books to maintain high prices.”


The Internet revolution has freed these buyers from the yoke of their suppliers. Indeed, a quick search on the Addall website, for example, will demonstrate that most old books are not that rare. “These buyers have stopped buying books at over the top prices,” says Mr Forgeot. “They buy reprints or they read on-line, and this is hurting the market of ordinary old books. But the collectors, who are interested in exceptional copies, buy more than ever.” So, who are these “collectors”? “People who do not buy books, but objects. They don’t necessarily read their books, but they simply buy icons. In this regard, the more our world becomes virtual the more these icons become valuable.” Mr Forgeot here quotes an unexpected example: the success of Aristophil. Beg your pardon? “I’m not talking about the scandal here, but about their former exhibitions of old manuscripts. The one of the French writer Romain Gary, for example, was twice extended when hosted in 2010! To be truthful, I love Romain Gary, but I would not have bet a dime on this project. It shows that people are now longing for this kind of relationship with art.” Does it mean that people queue in front of exhibitions just like the Romans queued in front of the temples of their divinities? It has always been a touchy subject; but if Mr Forgeot is right, then bibliophilism will soon be nothing but idolatry. This would be quite ironic, if books, which took Man out the dark cave of ignorance and superstition, should become the objects of Man’s pagan worshipping. No wonder they will get more and more expensive, then. The calf of the Jews was not made of clay, was it?


Pierre Bergé, who used to call his antiquarian books his “best friends”, confesses, in one of the promotional videos for the sale that he did not read them, out of “respect”. Just like princesses during the days of courteous love, books are worshipped, but hardly honoured. What’s the use, then, to get “hard as wood”? Mr Forgeot is an optimist, and he rejoices. He who loves building up catalogues and talking about books and their authors, sees a bright future ahead, full of learned booksellers who will explain books, describe them with passion... to impotent (but rich) buyers of pagan icons? Hallelujah! Or should we say, Hallelu-aristophil?


(c) Thibault Ehrengardt

Rare Book Monthly

  • <b>Old World Auctions (March 21-28):</b> Lot 7. Ritter's unusual sun-dial world map, 1607. Est. $3500 to $4500
    <b>Old World Auctions (March 21-28):</b> Lot 16. Fascinating Japanese satirical map published prior to WWII, 1932. Est. $1400 to $2000
    <b>Old World Auctions (March 21-28):</b> Lot 30. Newton's 2" miniature terrestrial globe, 1833. Est. $3500 to $4500
    <b>Old World Auctions (March 21-28):</b> Lot 318. Braun & Hogenberg's first plan of Moscow in contemporary color, 1575. Est. $2750 to $3500
    <b>Old World Auctions (March 21-28):</b> Lot 346. One of the most decorative 18th century maps of Malta, 1680. Est. $1200 to $1500
    <b>Old World Auctions (March 21-28):</b> Lot 412. The first printed map devoted to the Pacific in full contemporary color, 1589. Est. $8000 to $10000
    <b>Old World Auctions (March 21-28):</b> Lot 425. Rare set of celebrated explorers of the New World, 1592. Est. $1900 to $2300
    <b>Old World Auctions (March 21-28):</b> Lot 436. Two superb miniature atlases bound in one volume with 98 maps, 1682. Est. $5500 to $7500
    <b>Old World Auctions (March 21-28):</b> Lot 445. Part IV of de Bry's "Grand Voyages" by Girolamo Benzoni, 1613. Est. $2000 to $2500
    <b>Old World Auctions (March 21-28):</b> Lot 447. Tallis' "History of the United States of America" in six volumes, 1850. Est. $1500 to $1800
    <b>Old World Auctions (March 21-28):</b> Lot 448. Mallet's miniature military masterpiece, 1672. Est. $1400 to $1700
  • <b>Swann Auction Galleries Mar 29: Printed & Manuscript African Americana</b>
    <b>Swann Auction Galleries Mar 29:</b> Malcolm X, Autograph Letter Signed, from prison, 1950. $20,000 to $30,000.
    <b>Swann Auction Galleries Mar 29:</b> Letter from Moses Walker, an enslaved Georgia man, to his mother at another plantation, 1854. $12,000 to $18,000.
    <b>Swann Auction Galleries Mar 29:</b> Signed cabinet card of Frederick Douglass, albumen photograph, Boston, circa 1879. $10,000 to $15,000.
    <b>Swann Auction Galleries Mar 29: Printed & Manuscript African Americana</b>
    <b>Swann Auction Galleries Mar 29:</b> Placard from the Memphis Sanitation Worker's strike, 1968. $10,000 to $15,000.
    <b>Swann Auction Galleries Mar 29:</b><br><i>The North Star,</i> volume 1, issue 27, Rochester, NY, 1848. $8,000 to $12,000.
    <b>Swann Auction Galleries Mar 29:</b> Hand-tinted tintype of John Brown, circa 1860. $4,000 to $6,000.
    <b>Swann Auction Galleries Mar 29: Printed & Manuscript African Americana</b>
    <b>Swann Auction Galleries Mar 29:</b> Poster signed & inscribed by Huey Newton, circa 1967. $4,000 to $6,000.
    <b>Swann Auction Galleries Mar 29:</b> Album of aerial views of the march on Montgomery, taken by federal troops, 1965. $3,000 to $4,000.
    <b>Swann Auction Galleries Mar 29:</b> Poster for the SNCC, photograph by Danny Lyon featuring John Lewis, circa 1962. $3,000 to $4,000.
  • <b>Bonhams: Fine Books and Manuscripts. March 9, 2018</b>
    <b>Bonhams, Mar. 9:</b> BEETHOVEN, LUDWIG VAN. Autograph Manuscript sketch-leaf part of the score of the Scottish Songs, "Sunset" Op. 108 no 2. [Vienna, February 1818]. Inscribed by Alexander Wheelock Thayer. $80,000 to $120,000
    <b>Bonhams, Mar. 9:</b> Violin belonging to Albert Einstein, presented to him by Oscar H. Steger, 1933. $100,000 to $150,000
    <b>Bonhams, Mar. 9:</b> EINSTEIN, ALBERT. Autograph Letter Signed ("Papa") to his son Hans Albert, discussing his involvement with the atomic bomb, September 2, 1945. $100,000 to $150,000
    <b>Bonhams: Fine Books and Manuscripts. March 9, 2018</b>
    <b>Bonhams, Mar. 9:</b> HAMILTON, ALEXANDER. Autograph Letter Signed, to Baron von Steuben, with extensive notes of Von Steuben's aide Benjamin Walker, June 12, 1780. $10,000 to $15,000
    <b>Bonhams, Mar. 9:</b> NEWTON, ISAAC. Autograph Manuscript in Latin, being detailed instructions on making the philosopher's stone. 8 pp. 1790s. $200,000 to 300,000
    <b>Bonhams, Mar. 9:</b> 1869 Inauguration Bible of President Ulysses S. Grant. $80,000 to $120,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. March 22, 2018</b>
    <b>Forum Auctions, Mar. 22:</b> Jenner (Rev. George Charles). <i>The Evidence at Large...Respecting Dr Jenner's Discovery of Vaccine Inoculation,</i> presentation copy from Edward Jenner to Rev. Rowland Hill, 1805. £4,000 to £6,000
    <b>Forum Auctions, Mar. 22:</b> Houdini (Harry).- Maggi (Girolamo). <i>De tintinnabulis liber postumus...de equuleo liber,</i> Harry Houdini's copy, Amsterdam, H. Wetstein, 1689. £600 to £800
    <b>Forum Auctions, Mar. 22:</b> Meyer (Henry Leonard). Coloured Illustrations of British Birds, and their Eggs , 7 vol. in 2 plus Illustrations of British Birds, 4 vol., 1842-50 and [1835-51]. £5,000 to £7,000
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. March 22, 2018</b>
    <b>Forum Auctions, Mar. 22:</b> Dickens (Charles). <i>An Entirely New Romantic Drama, in Three Acts, by Mr. Wilkie Collins, called The Frozen Deep,</i> 1857. £3,000 to £4,000
    <b>Forum Auctions, Mar. 22:</b> Lighthouses and Islands of Ireland, c. 125 drawings, 1867. £6,000 to £8,000
    <b>Forum Auctions, Mar. 22:</b> Shelley (Lady Jane). Diary, 1853 & 1860. £1,500 to £2,000
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. March 22, 2018</b>
    <b>Forum Auctions, Mar. 22:</b> Scottish Binding.- The Holy Bible, Containing the Old and New Testaments, bound in contemporary brown polished calf decorated with the figure of a Chinese spearman, by ?James Scott of Edinburgh, 1778. £2,000 to £3,000
    <b>Forum Auctions, Mar. 22:</b> Greene (Graham). <i>The Man Within,</i> first edition, signed by the author, 1929. £4,000 to £6,000
    <b>Forum Auctions, Mar. 22:</b> Mellan (Claude, 1598-1688). The Holy Face, or the Veil of St Veronica, [c. 1649 and later]. £800 to £1,200
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. March 22, 2018</b>
    <b>Forum Auctions, Mar. 22:</b> Desaguliers (John Theophilus). <i>A Dissertation concerning Electricity,</i> W. Innys, and T. Longman, 1742. £2,000 to £3,000
    <b>Forum Auctions, Mar. 22:</b> Le Jeune (Paul). <i>Relation de se qui s'est passé en la Nouvelle France en l'anné 1636 enuoyée au R.Pere Provincial de la Compagnie de Iesus en la Province de France,</i> 1637. £2,000 to £3,000
    <b>Forum Auctions, Mar. 22:</b> Stumpf (Johann Rudolph). <i>Gemeiner loblicher Eydgnoschafft Stetten, Landen und Völckern Chronicwirdiger thaaten beschreibung, </i> Zurich, Froschauer, 1586. £3,000 to £4,000

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