Rare Book Monthly

Articles - September - 2015 Issue

Breaking Down Borders: London Bookseller Peter Harrington Reaches Into the American Market

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Peter Harrington's new website, with free shipping to the U.S.A., is primed for American customers.

The advent of the internet twenty years ago changed the centuries-old bookselling process virtually overnight. Books had been sold locally by a local book shop going back to antiquity, when they were produced by scribes, not printers. Advertising in trade publications, magazines and newspapers created a mail order trade in books to more distant locations, but that remained a small part of sales until the internet threw open the doors to commerce with customers who would never be able to visit the bookseller's shop.

 

However, even as sales through internet sites rapidly expanded and flourished, international borders still formed a barrier to sales. International telephone calls were prohibitively expensive, shipping costly and complicated. Concerns about the standards and integrity of merchants from another country were always present. Payment in foreign currencies, and constantly adjusting exchange rates, added the element of uncertainty as to how much you would end up paying for the book you purchased. Add to that the general unease of buying from someone so far away and national borders remained a wall to sales despite the international reach of the internet.

 

British bookseller Peter Harrington has been selling books in London since 1969. The firm is now in its second generation, operated by Peter Harrington's son, Pom Harrington. Over the years, they have developed into one of England's major booksellers, selling important material to discerning collectors. Clients for these sorts of books know no national borders. Interest in Shakespeare is not limited to the British, Joyce to the Irish, Twain to Americans. The very best of these and other authors have passed through Harrington's shop in London in recent years.

 

Recently, Harrington has sold a Shakespeare First Folio, almost unobtainable these days when even a Fourth Folio is beyond the reach of most collectors. A first edition of James Joyce's Ulysses, one of only 100 copies printed on Dutch paper and in its original wrappers, has passed through the shop. Samuel de Champlain's 1613 Voyages, and the publisher's copy of Mark Twain's Huckleberry Finn, "the first copy ever bound," with Clemen's handwritten, unused dedication, have also changed hands through Harrington's shop.

 

Harrington has long reached out to buyers in America through shows and a website, but has recently upped the ante in terms of reaching American collectors. Just as two decades ago, booksellers who resisted adjusting to the internet often fell by the wayside, the same may happen to top tier booksellers who are unable to reach out beyond their own national borders. We recently asked Pom Harrington about how bookselling has changed, its challenges, and what his firm is doing to reach out to new markets overseas.

 

"Change has primarily come around due to the impact of the internet," Harrington explained. "On one hand we have a much greater outreach and effectively a 24-hour shop window to the world, but on the other, specialist knowledge being shared means that trying to distinguish our knowledge from someone copying it in the marketplace is quite a challenge." Nevertheless, local sales remain important, and Harrington maintains two shops in London to reach locals and visitors to the city. "The biggest benefit of having a physical shop now is primarily as a meeting point rather than a place to browse. With this in mind, we opened up a flagship store in Mayfair with a selection of our stock in central west London for this purpose. We find that the website works hand in hand with a shop of this nature – customers browse online, then pop in to collect their books."

 

Peter Harrington still uses traditional methods of marketing overseas. "We still exhibit in new marketplaces, and have had moderate success meeting new clients over the years, but it’s a slow process. At American fairs you’re used to going, selling and coming home with sales. At other international fairs you can expect to take nothing and hope things come through in the next six months, which can be a bit hit-and-miss. Then there’s the alternative of exhibiting at antiques fairs etc. We have chosen Masterpiece as it’s local, held in London. It’s an interesting way to meet new customers, but there’s a very different atmosphere to get used to."

 

They have recently added a website targeted more specifically to America – www.peterharringtonbooks.com. The differences may be subtle, such as the use of a "dot-com" (.com) rather than a "dot-co-dot-uk"(.co.uk) to make it easier for Americans to find, and pricing in U.S. dollars rather than British pounds. That, Mr. Harrington has found, is a major consideration. "Being a UK company, we’re not as prominent in the U.S. as we would like, and a level of resistance or misunderstanding has come from the pricing of our books in pounds. We know that U.S. customers like to browse in their own currency and, importantly, pay in their own currency. The ability nowadays for a non-U.S. business to accept U.S. dollars and credit cards means transparency for the U.S. book buyer. We take on the currency risk, not the customer/client, which we hope is a way of overcoming barriers." Harrington also addressed a couple of other traditional challenges – postage and hours. "International postage is more than capable of competing with national delivery these days," he explained, "so that’s also not an issue for either party. Telephone hours have been extended in the shops to help work around time zone issues."

 

Overseas sales now form the largest part of Harrington's higher priced books. "At the lower end, the majority tend to be sold domestically, mainly due to the perceived difficulties in that market of ordering from abroad. When it comes to higher-priced items more than half are sold overseas."

 

International expansion is one way Harrington's has responded to the changing market. They will connect with collectors wherever they may be. Interestingly, while many booksellers see the changing market as a sign of decline, Pom Harrington does not see it that way at all. It is simply different today. "At the higher end, the number of dealers is reducing, mainly due to competition from the auction houses that have taken on a larger market share than in previous years. On the other hand, the market has grown and grown in terms of sale values, which indicates strength. At the lower end, ABE, eBay and the number of part time dealers has increased tremendously, which I think is actually very healthy. There’s a genuine market out there." Harrington continues to reach that market, just as they have done for the past 45 years.

 

Here are some links to categories specifically connected to America on Peter Harrington's website:

 

Americana - www.peterharringtonbooks.com/rare/americana

 

American Literature - www.peterharringtonbooks.com/rare/american-literature-literature-history

 

This is the link to the home page of PeterHarrington's American website - www.peterharringtonbooks.com

Rare Book Monthly

  • <b>Leland Little: Important Fall Auction. September 22, 2018</b>
    <b>Leland Little, Sep. 22:</b> Published Half Plate Ambrotype of a North Carolina Confederate Officer. $2,000 to $4,000
    <b>Leland Little, Sep. 22:</b> Two 19th Century Books Pertaining to Canada's Red River Settlement. $400 to $800
    <b>Leland Little, Sep. 22:</b> Two Books With Fore-Edge Paintings of British Architectual Landmarks. $400 to $600
    <b>Leland Little: Important Fall Auction. September 22, 2018</b>
    <b>Leland Little, Sep. 22:</b> Andy Warhol (American, 1928-1987), "Torte a la Dobosch" from <i>Wild Raspberries</i>. $1,000 to $3,000
    <b>Leland Little, Sep. 22:</b> Keith Haring (American, 1958-1990), <i>Pop Shop II,</i> One Plate screenprint in colors, on wove paper, 1998. $8,000 to $12,000
    <b>Leland Little, Sep. 22:</b> Thomas Rowlandson (British, 1756-1827), Twenty-Two Prints from the <i>Tours of Dr. Syntax</i>. $500 to $1,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Shackleton, Ernest. <i>Aurora Australis.</i> Printed at the sign of 'The Penguins'; East Antarctica, 1908. $70,000 to $100,000
    <b>Bonhams, Sep. 25:</b> Shackleton, Ernest. <i>South Polar Times.</i> 1st edition, limited issue. from the library of Michael Barne. $20,000 to $30,000
    <b>Bonhams, Sep. 25:</b> General Washington's <i>Proceedings of a General Court Martial... of Major General Lee.</i> Philiadelphia, 1778. 100 copies printed for Congress. BOUND WITH: ...Court Martial... of St Clair and ...Schuyler. $25,000 to $35,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> <i>The Voice of the People.</i> Boston, 1754. Rare pamphlet on the Excise Tax. Nathaniel Sparhawk's copy. $4,000 to $6,000
    <b>Bonhams, Sep. 25:</b> Autograph Letter Signed ("S.L. Clemens"), offering extensive hard-earned advice on writing, 5 pp, 1881. $30,000 to $50,000
    <b>Bonhams, Sep. 25:</b> After Fra Egnazio Danti. <i>L'Ultime Parti not:e nel Indie Occid:ntli" [The last known parts of the Western Indies].</i> Painted Map of California, Western Mexico, and Japan. $70,000 to $100,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Ptolemaeus, Claudius. <i>Geographie opus nouissima...</i> 1513. The most important edition of Ptolemy, containing the Admiral's Map. $250,000 to $350,000
    <b>Bonhams, Sep. 25:</b> De Arellano, Don Alonso. Manuscript, his <i>"Relación mui singular y circunstanciada... Capitán del Patax San Lucas,"</i> manuscript copy from the Sir Thomas Phillips collection. $50,000 to $80,000
    <b>Bonhams, Sep. 25:</b> Purchas, Samuel. <i>Purchas his Pilgrimes.</i> First edition. With John Simth's engraved map of Virginia. $70,000 to $100,000
    <b>Bonhams: Exploration and Travel, Featuring Americana, Part I. September 25, 2018</b>
    <b>Bonhams, Sep. 25:</b> Lewis, Meriwether. Contemporary manuscript true copy of his final power of attorney, 1809. $8,000 to $12,000
    <b>Bonhams, Sep. 25:</b> <i>A New Method of Macarony Making, as Practiced at Boston in North America.</i> Mezzotint. London, 1774. $5,000 to $7,000
    <b>Bonhams, Sep. 25:</b> <i>Scientific Base Ball Pitching: A Treatise on the Pitcher, Pitching, Origin and Philosophy of the Curve.</i> Chicago, 1897. $2,000 to $3,000
  • <b>Swann Auction Galleries Sep 27:</b> Franklin H. Brown, <i>State Sovereignty, National Union,</i> Chicago, 1860. $6,000 to $9,000.
    <b>Swann Auction Galleries Sep 27:</b> Thomas Paine, <i>The American Crisis,</i> Fishkill, NY, December 1776. $25,000 to $35,000.
    <b>Swann Auction Galleries Sep 27:</b><br>The Aitken Bible, Philadelphia, 1781. $20,000 to $30,000.
    <b>Swann Auction Galleries Sep 27:</b> Francisco Loubayssin de Lamarca, probable first edition of the first novel set in the Spanish New World, Paris, 1617. $15,000 to $25,000.
    <b>Swann Auction Galleries Sep 27:</b> Juan de la Anunciación, <i>Sermonario en lengua mexicana,</i> first edition, first book of sermons in Nahuatl, Mexico, 1577. $30,000 to $40,000.
    <b>Swann Auction Galleries Sep 27:</b> Maturino Gilberti, <i>Thesoro spiritual en lengua de Mechuacá,</i> first edition, Mexico, 1558. $15,000 to $25,000.
    <b>Swann Auction Galleries Sep 27:</b> Commission of William O. Stoddard as secretary to the president, signed by Lincoln, Washington, 1861. $7,000 to $10,000.
    <b>Swann Auction Galleries Sep 27:</b> <i>Clay and Frelinghuysen,</i> flag banner, circa 1844. $8,000 to $12,000.
    <b>Swann Auction Galleries Sep 27:</b> Daguerreotype of a man believed to be Frederick Granger Williams Smith, son of Joseph Smith, circa late 1850s. $10,000 to $15,000.
    <b>Swann Auction Galleries Sep 27:</b> John C. Wolfe, <i>Portrait of Abraham Lincoln,</i> oil on board in period wooden frame, circa 1860s. $12,000 to $18,000.
    <b>Swann Auction Galleries Sep 27:</b> Francis W. Winton, manuscript on pow-wows with indigenous Canadians, 1881. $15,000 to $25,000.
    <b>Swann Auction Galleries Sep 27:</b> Family letters from two young daguerreotype artists, 1826-79. $10,000 to $15,000.

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