Rare Book Monthly

Articles - August - 2015 Issue

Twenty Years Ago, the Book World Was Turned Upside Down

7e113f6f-cbf4-4931-8408-45d4c9f5ebd8

The most important book in the history of bookselling?

It's been just 20 years. On July 16, 1995, a buyer purchased a copy of the ever-popular Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. The book was written by Douglas Hofstadter and other members of the Fluid Analogies Research Group. The book world would never be the same.

 

Fluid Technologies was the first book ever to be purchased from Amazon.com. Amazon had been founded by Jeff Bezos the prior year to take advantage of the young, new medium, the internet, or the worldwide web as it was more often called in the day. Prior to then, people used to buy their books in places called "bookstores." Okay, people still do, but not nearly as much as they did in 1995. Bezos had seen projections of growth in internet use for the years ahead and decided that was where he wanted to be.

 

Bezos was not a bookman. He came from Wall Street. Bezos chose to sell on the internet before he chose to sell books. He believed books to be a logical product, as worldwide sales were enormous, and he could "stock" a greater inventory than could stores, since he could purchase them to fill orders he received.

 

Amazon was not an immediate threat to those in the antiquarian and rare book trade. Amazon sold new books. First to feel their wrath would be the new book sellers. The new book business had just gone through a painful revolution as mom & pop stores were replaced by chains such as Waldenbooks and B. Dalton, only in turn to be beaten down by the larger, social meeting-place chains such as Barnes & Noble and Borders. Now they would soon find themselves fighting for their lives as well.

 

Amazon took off. It was part of the business plan. Rather than focusing on making a profit quickly, Bezos focused on becoming big. He realized others could follow his business model, so he concluded the only way to succeed was to quickly become the biggest, making it hard for others to successfully enter the field. Amazon would be the Wal-Mart of the book world. And so it became, but by then, Amazon had expanded to become the Wal-Mart of all internet commerce. They sell just about everything now, books being just a small fraction of their business. Last year, they had 165,000 employees and made $89 billion in sales. This is no bookstore anymore.

 

While the collectible book category was not as much affected by Amazon, internet specialists in collectible books soon arose. Interloc, which preceded Amazon online, but only as a private, dealer-to-dealer network, opened to the public. They changed their name to Alibris. The Advanced Book Exchange, today known as AbeBooks, did the same. However, their business model was different. Rather than competing against existing booksellers as did Amazon, they sold books on behalf of existing dealers. In 2000, Amazon joined the used book fray offering a similar marketplace selling the inventory of existing dealers. In the early days, fees were small, and dealers reached all kinds of markets never before available to them from their shops in one town. The rare and antiquarian book trade experienced a renaissance. In time, fees rose, competition increased, and collectors, having finally found those long sought-after books, no longer bought quite so freely. It was fun while it lasted.

 

Today's bookselling world is vastly different from the one Amazon entered 20 years ago. The largest change came with new books. Of the aforementioned leaders 20 years ago, Waldenbooks, B. Dalton, and Borders are all gone. Barnes & Noble clings to life. For the sales of old books, be they collectible editions or merely reading copies, the independent sellers live on. Many have disappeared as they weren't able to adjust to the changing market. Internet sales necessitated that many Main Street shops would have to close. Some went out of business, others shifted to the internet, some retain storefronts but they are more warehouses for internet sales than vibrant retail locations. It is difficult to stock inventory for an Amazon-size seller of old books, particularly rare books for which there may be few copies available at any given time. The result is that the model of a selling site serving multiple smaller booksellers remains the internet model for collectible books, preserving a place for the traditional bookseller, even if they must sell in non-traditional ways. Today's challenges may have more to do with demand than supply. Finding the next generation of collectors may be more of a challenge than fending off an Amazon.

 

1995. A lot has happened since then.


Posted On: 2015-08-03 18:04
User Name: Fattrad1

Bruce,

Without open shops and book fairs there will be ever fewer collectors. Where else do young people experience the tactile feel of the book, the aroma of old paper and gain the knowledge of how and what to collect. Yet you work fervently against both entities, perhaps you seek the destruction of rare printed material?


Posted On: 2015-08-06 21:11
User Name: designbooks

Though your article is primarily on Amazon, this is the 26th anniversary of books being sold through dial up computers. ABACIS (Antiquarian Books and Collectibles Informations Service) came online offering books from dealers such as Strand, Second Story Books and many others to libraries. ABACIS eventually became Interloc.


Rare Book Monthly

  • <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Ernst, Max. <i>Mr. Knife and Miss Fork</i>. Paris, 1932. DELUXE EDITION. Sold for $15,625
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Einstein, Albert. Signed Passport Photo for his US citizenship application. Bermuda, 1935. Sold for $17,500
    <b>Bonhams, June 12 results:</b> Verard, Antoine. Illuminated printed Book of Hours. Paris, 1507. Sold for $7,500
    <b>Bonhams, June 12 results:</b> Wetterkurzschlussel. German Weather Report Codebook - for Enigma use. Berlin, 1942. Sold for $225,000
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Morelos y Pavon, Jose Maria. Autograph letter signed to El Virrey Venegas, February 5, 1812. Sold for $6,250
    <b>Bonhams, June 12 results:</b> Milne, A.A. Complete set of <i>Winnie-the-Pooh</i> books. 4 volumes. All first issue points. London, 1924-1928. Sold for $5,250
    <b>Bonhams, June 12 results:</b> A 48-star American Flag, battle worn flown at Guadalcanal and Peleliu, 1942-1944. Sold for $35,000
    <b>Bonhams, June 12 results:</b> Locke, John. Autograph Letter Signed mourning the death of his friend, William Molyneaux, 2 pp, October 27, 1698. Sold for $20,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Swann Auction Galleries:</b> Luis de Lucena, <i>Arte de Ajedres,</i> first edition of the earliest extant manual on modern chess, Salamanca, circa 1496-97. Sold for $68,750.
    <b>Swann Auction Galleries:</b> Carte-de-visite album with 83 images of prominent African Americans & abolitionists, circa 1860s. Sold for $47,500.
    <b>Swann Auction Galleries:</b> Gustav Klimt, <i>Das Werk,</i> Vienna & Leipzig, 1918. Sold for $106,250.
    <b>Swann Auction Galleries:</b> Man Ray, <i>[London Transport] – Keeps London Going,</i> 1938. Sold for $149,000.
    <b>Swann Auction Galleries:</b> Thomas Jefferson, Letter Signed, to Major-General Nathanael Greene, promising reinforcements against Cornwallis, 1781. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Nicolas de Fer, <i>L’Amerique Divisee Selon Letendue de ses Principales Parties,</i> Paris, 1713. Sold for $30,000.
    <b>Swann Auction Galleries:</b> Russell H. Tandy, <i>The Secret in the Old Attic,</i> watercolor, pencil & ink, 1944. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Ernest Hemingway, <i>Three Stories & Ten Poems,</i> first edition of the author's first book, Paris, 1923. Sold for $23,750.
    <b>Swann Auction Galleries:</b> Walker Evans, <i>River Rouge Plant,</i> silver print, 1947. Sold for $57,500.
  • <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Adams (Richard). <i>Watership Down,</i> FIRST EDITION, author inscription on front free end paper, folded map tipped in, original boards, dust-jacket. £800 to £1,200
    <b>Chiswick Auctions, Aug. 22:</b> Bowles (John). <i>Several Prospects of the Most…la Ville de Londres, avec des Remarques Historiques fort Succinctes, qui les Regardant,</i> 20 double page engraved plates only, of 23, 1724. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Auden (W.H.). <i>Our Hunting Fathers,</i> FIRST SEPARATE EDITION, 1 of 22 copies, COPY B OF 5 PRINTED ON NORMANDIE, original patterned wrappers, Cambridge, for Frederic Prokosch, 1935. £800 to £1200
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Barrie (J. M.) & Attwell (Mabel Lucie, illustrator). <i>Peter Pan & Wendy,</i> FIRST EDITION, 12 chromolithograph plates, publisher's blue cloth, original printed dust jacket, [c.1920]; and 3 others (4). £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Bartolozzi (Francesco). Genius Calling Forth the Fine Arts to Adorn Manufactures and Commerce; Agriculture (Husbandry Aided by Arts and Commerce), glazed and framed. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> A collection of engraved caricatures, including Gillray ([James]) Tales of Wonder!, 1802; Rowlandson (Thomas) Sports, Smock Racing, 1811;Irish Jaunting Carr, 1814. £400 to £600
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Bennett (Charles H, illustrator). <i>Æsop’s Fables,</i> 1875; Buchanan (Robert). <i>Ballad Stories of the Affections,</i> [1866]; Douce (Francis), The Dance of Death, 1833. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Chinese Illustrations. A group of 6 Cantonese rice paper illustrations, depicting scenes of torture with different instruments, gouache, c.340 x 220mm, original wrapper boards preserved, [c. 1800]. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Dulac (Edmund). <i>The Queen of Romania, The Dreamer of Dreams,</i> 5 coloured plates, [1915]; and others illustrated by Edmund Dulac. £300 to £400
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Fronth (Per). Xingu Chronicles, the portfolio, comprising 30 plates, photogravues in colours, each signed, dated and titled in pencil, each numbered 10/35, on wove paper, 790 x 600 x 60mm, 1997. £300 to £400
    <b>Chiswick Auctions, Aug. 22:</b> Pasternak (Boris). <i>Doctor Zhivago,</i> FIRST ENGLISH EDITION, original red publisher’s cloth, pictorial dust jacket, 4to, Collins & Harvill Press, 1958. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> 13 sepia photographs of visitors to the Thermes Nationaux d’Aix-les-Bains, c. 150 x 105mm, c.1890 (12). £300 to £400

Article Search

Archived Articles

Ask Questions