Rare Book Monthly

Articles - August - 2014 Issue

Major Poster Sale at Swann Galleries

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Keep Calm and Carry On.

Wars have been going on as long as there have been humans; tennis not quite so long. However, they have one thing in common. Each is a featured topic in Swann Galleries' auction of Vintage Posters set for August 6. There are other subjects, including different sports and travel and recreation, featured among the 498 posters that are being offered for sale. Still, tennis is the highlight here, as Swann notes “it is the largest single offering of tennis posters ever to come to auction.”

 

The tennis posters came from an Australian collection, and while many great tennis players came from Down Under, the posters come from all over the world. Swann explains, “Featuring works by the biggest names in design, remarkable ads for famous tournaments by unknown artists, and posters that depict fashionable athletes in their finest tennis gear, the selection offers a wide variety of vintage advertisements, and covers more than a century.” Still, this covers 70 of the 498 lots, so there is much to be found here even if tennis isn't your cup of Fosters.

 

Here is a poster that could combine tennis and war, though not in an obvious manner. It features a tennis racket, ball, and colorful pennants, celebrating the Concurso Internacional de Navidad (International Christmas Competition), put on by Real Tenis Club Turo. The tournament was scheduled for December 27-31 in Barcelona. What is unusual is the timing, not the days but the year. It was 1939. Europe was on the brink of its biggest war. Germany had already invaded Poland, the Soviet Union had moved into Finland, and England and France had declared war, though they had not actually started to seriously fight. By spring, however, German troops would be in France. Spain, however, while sympathetic to the Axis powers, would manage to stay out of the war, allowing sport to go on, even as it tried to balance its sympathies with its self-interest not to antagonize the Allies, or become involved in the fighting. Lot 212. Estimated price of $700-$1,000.

 

Sometimes advertisers would use tennis to promote a totally unrelated product. This poster promotes Gulflex Lubrication. This was a service of Gulf Oil's gas stations. They would grease your car. What does this have to do with tennis? Nothing, of course. However, since this was a product of a “service station,” the poster is headed “finest service in town,” and features a picture of a young lady, tennis racket in hand, about to serve the ball. Lot 215. Estimated $600-$900.

 

Here is something totally different. It is a poster by Andy Warhol. It wasn't intended to be advertising, but Warhol must have done more for Campbell's Soup than most advertisements ever did. Does anyone know whether Warhol liked Campbell's Soup, or did he just draw pictures of the cans? This poster displays 100 cans of Campbell's Soup, stacked ten high in ten rows. This time it is not the iconic tomato soup, but 100 cans of beef noodle. The poster was printed in 1978, and Warhol has signed it at the bottom. Lot 498. Estimated $800-$1,200.

 

After famously keeping America out of war, Germany's persistent sinking of U.S. merchant ships with its u-boats led President Wilson to seek a declaration of war in 1917. War was declared on April 6. Americans quickly sprang into action. In New York, the Mayor's Committee on National Defense set April 19 as “Wake Up America Day.” A parade was marched through the city while citizens were encouraged to sign up for military service. That day commemorated the Battles of Lexington and Concord, and in particular, Paul Revere's famous ride to warn the local residents of danger. New York decided to recreate that ride in its own way. At midnight, on the Revere ride's 142nd anniversary, a woman dressed as a continental soldier rode horseback through the streets of New York summoning America's men to respond to their nation's call. This poster by James Montgomery Flagg notified the citizens of the planned calling. It is headed Wake Up America Day, and notes the date of April 19, 1917. It shows a woman, looking perhaps like Paulette Revere, with a flag in one hand, a lantern in the other. What young man could resist? Lot 53. Estimated $3,000-$4,000.

 

This next poster features what has become an extraordinarily popular motto, even if it meant nothing at the time it was created. In the days after Britain entered the Second World War, but before seriously engaging in fighting, the British Ministry of Information began work on posters to rally the people if the situation became worse. Three were created, and copies of the first two were issued, though it hardly seemed like war yet. They were not well received, considered somewhat condescending with their urgent calls for action at a time when it hardly felt like war. Posters for the third motto were also printed up in 1939, but placed in storage. Reportedly, some 2.5 million of these posters were printed. You would think they are very common, even today. However, due to the chilly reception for the other two, it was decided to pulp these posters, all of them, to be recycled for other use. They were destroyed without ever seeing the light of day, their motto unknown to the public. However, a handful of them did survive, and this is one. They were not discovered until the year 2000. It features white lettering on a red background with a royal crown at the top. This is one of the 30” x 20” versions, larger than most. The motto: Keep Calm and Carry On. Lot 93A. Estimated $12,000-$18,000.

 

Swann Galleries' Vintage Poster auction will be held on Wednnesday, August 6, from 10:30 – 2:30. You can see the posters that will be sold that day at the following link: catalogue.swanngalleries.com/asp/searchresults.asp?st=D&pg=1&sale_no=2356&ps=10

Rare Book Monthly

  • <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
    <b>TO AKABA! T.E. Lawrence and the Arab Revolt. Books, manuscripts and pictures. On exhibition 16 to 24th July at Maggs' new premises 48 Bedford Square.</b>
  • <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Exodus 10:10 to 16:15. Complete Biblical scroll sheet in Hebrew, a Torah scroll panel. Middle East, ca. 10th or 11th century.
    <b>19th Century Shop:</b> Copernicus Refuted. (Astronomy.). Scientific manuscript of a course of studies at Collège de la Trinité, Lyon. 1660s.
    <b>19th Century Shop:</b> Israel’s War of Independence and the Early Days of the IDF. 58 photographs presented to Israel Ber, IDF officer and later convicted spy.
    <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Early Unpublished Darwin letter on the races of man. Autograph Letter Signed [to Henry Denny]. Down, Kent, June 1, [1844].
    <b>19th Century Shop:</b> Classic Image of American Slavery. Kimball, M. H. <i>Emancipated Slaves</i>. New York: George Hanks, 1863.
    <b>19th Century Shop:</b> (Underground Railroad.) Scaggs, Isaac. Important Runaway Slave Poster: $500 Reward Ran away, or decoyed from the subscriber…
  • <b>Swann Auction Galleries Aug 2: Vintage Posters</b>
    <b>Swann Auction Galleries Aug 2:</b> <i>Keep Calm and Carry On</i>, designer unknown, 1939. $12,000 to $18,000.
    <b>Swann Auction Galleries Aug 2:</b> Théophile-Alexandre Steinlen, <i>Le Journal / La Traite des Blanches</i>, 1899. $3,000 to $4,000.
    <b>Swann Auction Galleries Aug 2:</b> <i>"Let Us Go Forward Together,"</i> designer unknown, 1940. $2,000 to $3,000.
    <b>Swann Auction Galleries Aug 2: Vintage Posters</b>
    <b>Swann Auction Galleries Aug 2:</b> Henri de Toulouse-Lautrec, <i>Babylone d'Allemagne</i>, 1894. $20,000 to $30,000.
    <b>Swann Auction Galleries Aug 2:</b> Frank Beatty, <i>Out of the Running</i>, 1929. $2,000 to $3,000.
    <b>Swann Auction Galleries Aug 2:</b> James Montgomery Flagg, <i>Wake Up America Day</i>, 1917. $4,000 to $6,000.
    <b>Swann Auction Galleries Aug 2: Vintage Posters</b>
    <b>Swann Auction Galleries Aug 2:</b> <i>Danté / Sim • Sala • Bim!</i>, designer unknown. $12,000 to $18,000.
    <b>Swann Auction Galleries Aug 2:</b> Alphonse Mucha, <i>[Zodiac]</i>, 1900. $12,000 to $18,000.
    <b>Swann Auction Galleries Aug 2:</b> Rick Griffin, <i>Jimi Hendrix Experience / John Mayall</i>, 1968. $8,000 to $12,000.
    <b>Swann Auction Galleries Aug 2: Vintage Posters</b>
    <b>Swann Auction Galleries Aug 2:</b> Abram Games, <i>Join the ATS</i>, 1941. $3,000 to $4,000.
    <b>Swann Auction Galleries Aug 2:</b> Aldo Mazza, <i>Torino / Esposizione Internazionale</i>, 1911. $3,000 to $4,000.
    <b>Swann Auction Galleries Aug 2:</b> Robert Motherwell, <i>Julliard School / Dedication - Lincoln Center</i>, 1969. $3,000 to $4,000
  • <b>Bonhams, inviting consignments for Sep 27:</b> Newton. <i>Philosophiae naturalis principia mathematica</i>. London, 1687.
    <b>Bonhams, inviting consignments for Sep 27:</b> Josephus. <i>De antiquitate Judaica.</i> Lubeck, 1475-76.
    <b>Bonhams, inviting consignments for Sep 27:</b> Carlerius. <i>Sporta fragmentorum, Sportula fragmentorum</i>. Brussels, 1478-79.
    <b>Bonhams, inviting consignments for Sep 27:</b> Fridolin. <i>Der Schatzbehalter</i>. Nuremberg, 1491.
    <b>Bonhams, inviting consignments for Sep 27:</b> Pinder. <i>Der beschlossen gart des rosenkrantz marie</i>. Nuremberg, 1505.
    <b>Bonhams, inviting consignments for Sep 27:</b> Isidorus Hispalensis. <i>Synonyma de Homine</i>. Nuremberg, 1470-71.
    <b>Bonhams, inviting consignments for Sep 27:</b> Durer. Sammelband including <i>Underweysung der messing</i>. Nuremberg, 1525-29.
  • <b>Booth & Williams: NO RESERVE Rare Book Auction, now through July 23, 7:15PM EDT</b>
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> John Muir. <i>My First Summer in the Sierra</i>, Boston, 1911.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Ernest Hemingway. <i>For Whom the Bell Tolls</i>, New York, 1940. First edition later printing.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Upton Sinclair. <i>The Jungle</i>, New York, 1906. First edition.
    <b>Booth & Williams: NO RESERVE Rare Book Auction, now through July 23, 7:15PM EDT</b>
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> George Orwell. <i>Nineteen Eighty-Four</i>, 1949. First American edition.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Harper Lee. <i>To Kill a Mocking Bird</i>, 1960. Early printing.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Richard Wright. <i>Native Son</i>, New York, 1940. First edition.
    <b>Booth & Williams: NO RESERVE Rare Book Auction, now through July 23, 7:15PM EDT</b>
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Dryden, Congreve, and others. <i>Ovid’s Art of Love</i>, London, 1764. English translation of Ovid’s work.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> S. E. Hinton. <i>The Outsiders</i>, New York, 1967. First edition.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> J. D. Salinger. <i>The Catcher in the Rye</i>, Boston, 1951. Book club edition.
    <b>Booth & Williams: NO RESERVE Rare Book Auction, now through July 23, 7:15PM EDT</b>
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Ayn Rand. <i>Atlas Shrugged</i>, New York, 1957. Early printing.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> J. D. Salinger. <i>Raise High The Roof Beam, Carpenters</i> and <i>Seymour: An Introduction</i>, Boston, 1963. First [book] edition, third state.
    <b>Booth & Williams No Reserve Sale until Jul 23:</b> Tennessee Williams. <i>Sweet Bird of Youth</i>, 1959. First edition.

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