• <b>Christie’s London, 28 November:</b><br>The first edition, in the original wrappers, of the first part of Pushkin’s masterpiece – ‘a bibliographical rarity of the highest order’ (Smirnov-Sokol’skii). £25,000 to £35,000
    <b>Christie’s London, 28 November:</b><br>The very rare first edition of Gogol’s first masterpiece and his first obtainable book. £50,000 to £70,000
    <b>Christie’s London, 28 November:</b><br>The first edition of Dostoevsky's <i>Brat'ia Karamazovy</i> (1830) in a superb contemporary cloth presentation binding. £22,000 to £30,000
    <b>Christie’s London, 28 November:</b><br>The first edition of the first version of the opening of <i>War and Peace,</i> with the original paper covers. £15,000 to £20,000
    <b>Christie’s London, 28 November:</b><br>An early corrected typescript of Akhmatova's <i>Poema bez geroia</i> (July 1946) £20,000 to £30,000
    <b>Christie’s London, 28 November:</b><br>A presentation copy of the first edition of <i>Kamen</i> (1913) inscribed by Mandel'shtam to his early mentor the poet Viacheslav Ivanov. £60,000 to £90,000
    <b>Christie’s London, 28 November:</b><br>Rare autograph correspondence from Vladislav Khodasevich, including a manuscript of his long poem 'Sorrento Photographs' (1921). £10,000 to £15,000
    <b>Christie’s London, 28 November:</b><br>An important letter from Marina Tsvetaeva to the poet Nikolai Tikhonov (1935) in which she challenges Pasternak and his views on poetry. £12,000 to £18,000
  • <b>Old World Auctions (Nov 1-14):</b><br>Lot 45. A complete edition of the rare and popular <i>Mer des Histoires,</i> 1543. Est. $28000 to $35000
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 64. Kircher's fascinating cross-section of the earth's interior, 1682. Est. $1600 to $1900
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 68. Geographical guide to a man's heart with obstacles "clearly marked", 1960. Est. $200 to $300
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 75. Jansson's rare carte-a-figures map of the Americas in full original color, 1645. Est. $7000 to $8500
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 107. Includes famous Gallatin map and portraits of North American Indians, 1840. Est. $900 to $1100
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 231. A hot-air balloon perspective of California's famous Wine Country, 1979. Est. $150 to $180
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 236. Lovely chromolithograph of California Street in San Francisco, 1864. Est. $1000 to $1300
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 446. Rare German satirical map of World War I, 1915. Est. $1800 to $2200
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 543. Olearius' important plan of Moscow, 1647. Est. $1800 to $2200
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 660. Robert Walton's scarce, separately-issued carte-a-figures map, 1660. Est. $6000 to $7000
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 702. Rare engraving of flags from "Le Neptune Francois", 1700.<br>Est. $950 to $1200
    <b>Old World Auctions (Nov 1-14):</b><br>Lot 719. Two-volume geographical grammar & dictionary with 20 maps, 1795. Est. $450 to $550
  • <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> Ernest Hemingway, <i>A Farewell To Arms,</i> 1929. $500 to $800
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> William Faulkner, <i>Go Down Moses,</i> 1942. $300 to $500
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> Jack Kerouac, <i>Vanity Of Dulouz,</i> 1968. $250-350
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> Gertrude Stein, <i>The Autobiography of Alice B. Toklas,</i> 1933. $150-250
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> John Steinbeck, Three first editions. Comprising <i>Of Mice and Men, Covici-Friede,</i> 1937. $200 to $300
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> Dalton Trumbo, <i>Johnny Got His Gun,</i> 1939. $300 to $500
    <b>Doyle, Online-Only Auction, 20th Century Literature, Nov 15:</b> Evelyn Waugh, <i>Vile Bodies,</i> 1930. $400 to $600
  • <center><b>Bonhams New York: December 5<br> Fine Books and Manuscripts Including the World of Hilary Knight [and] History of Science and Technology, Including Space History<br><br>Bonhams Online: Fine Books and Manuscripts, December 6-13</b>
    <b>Bonhams:</b> KNIGHT, HILARY. The Original Portrait of Eloise that Hung at the Plaza Hotel. $100,000 to 150,000
    <b>Bonhams:</b> WARHOL, ANDY. "Iced Lemon Delight," an Original Watercolor Presented to Hilary Knight's cat, Phoebe $8,000 to 12,000
    <b>Bonhams:</b> SENDAK, MAURICE. <i>Where the Wild Things Are.</i> PRESENTATION COPY, INSCRIBED with drawing to Hilary Knight in the month following publication. $10,000 to 15,000
    <center><b>Bonhams New York: December 5<br> Fine Books and Manuscripts Including the World of Hilary Knight [and] History of Science and Technology, Including Space History<br><br>Bonhams Online: Fine Books and Manuscripts, December 6-13</b>
    <b>Bonhams:</b> NOLAND, KENNETH. Original circle painting, untitled, acrylic and ink on cloth, for cover of monograph $8,000 to 12,000
    <b>Bonhams:</b> TOULOUSE-LAUTREC. <i>Histoires Naturelles,</i> 1899. With 22 original lithographs. $10,000 to 15,000
    <b>Bonhams:</b> SHAKESPEARE, WILLIAM. <i>A Collection of Poems,</i> [1711]. The first authoritative and complete collected Sonnets.$15,000 to 20,000
    <center><b>Bonhams New York: December 5<br> Fine Books and Manuscripts Including the World of Hilary Knight [and] History of Science and Technology, Including Space History<br><br>Bonhams Online: Fine Books and Manuscripts, December 6-13</b>
    <b>Bonhams:</b> LONDON, JACK. <i>The Call of the Wild.</i> 1903. First edition, first state jacket. $2,000 to 3,000
    <b>Bonhams:</b> FROST, ROBERT. Autograph Manuscript of "Build Soil," 12 pp, 1932-1936. $15,000 to 20,000
    <b>Bonhams:</b> GOULD, GLENN. Glenn Gould's extensively annotated copy of Bach's Goldberg Variations $100,000 to 150,000
    <center><b>Bonhams New York: December 5<br> Fine Books and Manuscripts Including the World of Hilary Knight [and] History of Science and Technology, Including Space History<br><br>Bonhams Online: Fine Books and Manuscripts, December 6-13</b>
    <b>Bonhams:</b> PLATH, SYLVIA. EARLY Autograph Letter Signed, about her beginnings as a writer, Northampton, MA, 1951. $7,000 to 10,000
    <b>Bonhams:</b> HOUDINI, HARRY. A collection of 11 cast iron shackle and lock items from Houdini's personal collection. $20,000 to 30,000
    <b>Bonhams:</b> M4 ENGIMA MACHINE, with very rare RARE HYDRA KEY ENVELOPE. $400,000 to 600,000

Rare Book Monthly

Articles - December - 2013 Issue

The Curator's Eye – a Program Designed to Reach High-End Buyers

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The Curator's Eye section on Books, Manuscripts, and Maps.

The Curator's Eye, a company with a service designed to bring dealers and high-end buyers together, recently released an interview they conducted with noted autograph and manuscript seller Claudia Strauss-Schulson of Schulson Autographs. Naturally, such an interview would not fall into the category of objective journalism, but that doesn't make the company and its marketing plan any less interesting. We followed up with Ms. Strauss-Schulson and she reconfirmed the useful role of the site to her in generating new customers.

 

The Curator's Eye can be found online, but Editor in Chief Leah Tharpe is quick to point out that “The Curator's Eye is not a website, rather an extremely efficient marketing service tailored to the highest-end art dealer.” In other words, while the firm has a website where you can view art (and “books, maps and manuscripts” is one of its categories of art), it is nothing like the large book listing sites most booksellers employ. The Curator's Eye is geared toward building long-term relationships rather than short-term sales. As Ms. Tharpe says, “The Curator's Eye is a client generation service providing additional client analytics. No other business does this for art dealers.”

 

The website may be the hub through which clients flow, but the Curator's Eye aggressively seeks new participants elsewhere. Ms. Tharpe explains, “The Curator's Eye places over 10,000,000 individual ad impressions each month with its highly targeted advertisements on such websites as The New York Times, Artfact, Forbes, The Art Newspaper, The Independent (a UK paper), and The LA Times. We reach between 500,000 and 1,000,000 people each month with these ads.”

 

When you reach the Curator's Eye website, you will find artworks broken down by category, including books, maps and manuscripts, as mentioned before. That will take you to a page of images of items being offered, eight at a time, with an arrow to scroll forward to see more. Clicking on the image will bring you more information. However, clicking on links to buy or inquire will not immediately enable you to make a purchase, nor take you to the dealer. For that, you must be logged in, and to log in, naturally enough, you need to sign up. That enables The Curator's Eye to learn more about you first.

 

That is where the marketing strategy really clicks in. They can employ this information to determine who in their database of names are likely to be good prospects for a particular participant in their program. The odds that a potential client sees the particular autographed piece that is of interest may not be great, but The Curator's Eye may be able to locate people who are interested in autographed documents, ones to whom Ms. Strauss-Schulson can make the full array of her inventory available. In this way, The Curator's Eye is sort of the anti-listing site. Those sites are designed to make a quick sale, often to an anonymous person. This marketing strategy is designed to create a long-term relationship with a potential long-term buyer, and generally one with sufficient income to buy at a high level.

 

Ms. Tharpe reports that registrants on their site have an average net worth of $2 million, and an average income of $100,000. The top 10% have an average net worth of almost $20 million and income of over $1 million. Obviously, these are the most desirable people to reach if you are selling collectible, rather than just used books, but they are very hard to find. That is the role that The Curator's Eye takes on – advertising to the millions to find the select few who are potential long-term lucrative clients and forward those prospects on to their participants.

 

In the interview released by The Curator's Eye, Claudia Strauss-Schulson was quoted as saying, “It’s a marketing tool that attracts a new audience. I especially like - and was surprised by - the number of international viewers and the interest in our material from other points of the world we have not reached. I like that our autographs and manuscripts are viewed in the context of fine art and antiques which broadens the market for historical documents.” Ms. Strauss-Schulson confirmed to us that while The Curator's Eye has not made direct sales like a listing site, it has been useful for her business in lead generation. She explained, “It has worked for me in this way: someone sees a small sample of material on The Curator's Eye, joins the mailing for future catalogs and purchases something other than what they saw on the site.” It is not Schulson Autographs' primary means of selling material, but is another tool in the arsenal for reaching customers in a time when many dealers are struggling to find new prospects. This is not likely to be a useful vehicle for dealers selling inexpensive material, but for those who need a high income audience to succeed, it may be worth giving a try.

 

For those interested in learning more about The Curator's Eye, they can be found online at www.curatorseye.com.

 

Schulson Autographs may be found online at www.schulsonautographs.com.

Rare Book Monthly

  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Ketterer Kunst Hamburg, Rare Books Auction on November 26th</b>
    <b>Ketterer Rare Books, November 26:</b><br>H. Schedel, <i>Buch der Chroniken,</i> 1493. Est: € 120,000
    <b>Ketterer Rare Books, November 26:</b> Latin and Book of Hours, around 1500. Est: € 50,000
    <b>Ketterer Rare Books, November 26:</b> Biblia latina, Koberger printing 1493. Est: € 4,000
    <b>Ketterer Kunst Hamburg, Rare Books Auction on November 26th</b>
    <b>Ketterer Rare Books, November 26:</b><br>P. de Medina, <i>Libro de grandezas,</i> 1549. Est: € 6,000
    <b>Ketterer Rare Books, November 26:</b><br>C. J. Trew, <i>Plantae selectae,</i> 1750-73. Est: € 28,000
    <b>Ketterer Rare Books, November 26:</b><br>A. de Laborde, <i>Voyage pittoresque,</i> 1806-20. Est: € 8,000
    <b>Ketterer Kunst Hamburg, Rare Books Auction on November 26th</b>
    <b>Ketterer Rare Books, November 26:</b><br>G. Klimt, <i>Eine Nachlese,</i> 1931.<br>Est: € 10,000
    <b>Ketterer Rare Books, November 26:</b><br>W. Kandinsky, <i>Klänge,</i> 1913.<br>Est: € 20,000
    <b>Ketterer Rare Books, November 26:</b><br>F. Léger, <i>Les illuminations,</i> 1949.<br>Est: € 2,000
    <b>Ketterer Kunst Hamburg, Rare Books Auction on November 26th</b>
    <b>Ketterer Rare Books, November 26:</b> Master binding by E. Maylander, 1945. Est: € 1,000
    <b>Ketterer Rare Books, November 26:</b> Master binding by G. Cretté, 1934. Est: € 6,000
    <b>Ketterer Rare Books, November 26:</b><br>S. Dalí, <i>Après 50 ans des surréalisme,</i> 1974. Est: € 8,000
  • <center><b>David Gindy's One Of A Kind Collectibles Rare Autographs & Manuscripts Auction.<br>November 15, 2018</b>
    <b>One of a Kind Collectibles, Nov. 15:</b> An original copy of the 19th Amendment to the U.S. Constitution “extending the right of suffrage to women.” $15,000 to $20,000
    <b>One of a Kind Collectibles, Nov. 15:</b> William Henry Harrison. Very rare signature as President. $7,500 to $10,000
    <b>One of a Kind Collectibles, Nov. 15:</b> 24"x32" Signed Image of Alexander Graham Bell. $7,500 to $10,000
    <center><b>David Gindy's One Of A Kind Collectibles Rare Autographs & Manuscripts Auction.<br>November 15, 2018</b>
    <b>One of a Kind Collectibles, Nov. 15:</b> Important Appointment for Harry Woodring as Secretary of War by Franklin D. Roosevelt. $3,000 to $5,000
    <b>One of a Kind Collectibles, Nov. 15:</b> Thomas Edison original patent related to dynamos for electrical lamps. $14,000 to $18,000
    <b>One of a Kind Collectibles, Nov. 15:</b> Important 1681 Penn Land Grant to His friend Robert Turner, credited for defining the look of Philadelphia for the next 200 years. $5,000 to $7,000
    <center><b>David Gindy's One Of A Kind Collectibles Rare Autographs & Manuscripts Auction.<br>November 15, 2018</b>
    <b>One of a Kind Collectibles, Nov. 15:</b> Act of the Second Congress relating to trade with Indians issued by George Washington and signed by Thomas Jefferson. $22,000 to $27,000
    <b>One of a Kind Collectibles, Nov. 15:</b> Lincoln, Abraham. Document signed, August 15, 1861, appointing Fabius Stanley a Commander in the Navy. $6,500 to $8,000
    <b>One of a Kind Collectibles, Nov. 15:</b> Abraham Lincoln. A fine example of the iconic George Clark ambrotype. $3,000 to $5,000
    <center><b>David Gindy's One Of A Kind Collectibles Rare Autographs & Manuscripts Auction.<br>November 15, 2018</b>
    <b>One of a Kind Collectibles, Nov. 15:</b> Hector Berlioz. Rare autograph musical quotation signed, seven bars from the “Love Scene” of his choral symphony Romeo et Juliette. $4,000 to $6,000
    <b>One of a Kind Collectibles, Nov. 15:</b> McKenney & Hall. <i>History of the Indian Tribes of North America</i>, 1865, Three Volumes. $3,000 to $5,000
    <b>One of a Kind Collectibles, Nov. 15:</b> Rare Honore de Balzac handwritten and signed letter bound in book. $3,000 to $5,000
  • <b>Swann Auction Galleries Dec 6:</b> Maria Louise Kirk, 4 pen, ink, watercolor & gouache illustrations for <i>Alice’s Adventures in Wonderland,</i> 1904. $5,000 to $7,500.
    <b>Swann Auction Galleries Dec 6:</b> H.A. Rey, <i>“Do You Want To Get Across?”</i> colored pencil, charcoal & watercolor, 1939. $10,000 to $15,000
    <b>Swann Auction Galleries Dec 6:</b> Norman Rockwell, <i>The Pharmacist,</i> study for cover of <i>The Saturday Evening Post,</i> 1939. $70,000 to $100,000.
    <b>Swann Auction Galleries Dec 6:</b> Sir William Russell Flint, illustration for Homer’s <i>Odyssey,</i> gouache & watercolor, 1914. $10,000 to $15,000.
    <b>Swann Auction Galleries Dec 6:</b> Ludwig Bemelmans, <i>“And everyone was in his bed,"</i> gouache, watercolor & ink on board, 1961. $30,000 to $40,000.
    <b>Swann Auction Galleries Dec 6:</b> Charles M. Shulz, <i>Woodstock is Searching for His Identity,</i> original pen & ink 4-panel <i>Peanuts</i> comic strip, 1972. $7,000 to $10,000.
    <b>Swann Auction Galleries Dec 6:</b> Eric Carle, <i>The Very Hungry Caterpillar,</i> painted collage, 1990. $8,000 to $12,000.
    <b>Swann Auction Galleries Dec 6:</b> Jerry Pinkney, <i>The Lion & The Mouse,</i> watercolor & graphite, illustration for <i>School Library Journal,</i> 2009. $7,000 to $10,000.
    <b>Swann Auction Galleries Dec 6:</b> Maurice Sendak, watercolor & graphite illustration for <i>Little Bear's New Friend,</i> 2001. $30,000 to $40,000.
    <b>Swann Auction Galleries Dec 6:</b> Peter Arno, <i>Circus Tricks,</i> ink, wash & watercolor, cover illustration for <i>The New Yorker,</i> 1964. $4,000 to $6,000.
    <b>Swann Auction Galleries Dec 6:</b> Garry Trudeau, Doonesbury: <i>“Is Rufus Ready for his Lesson?”,</i> watercolor, pen & ink, circa 1970s. $6,000 to $9,000.
  • <b>Christie’s Paris, Nov 20:</b> GAZA, Theodorus. <i>Introductivae grammatices libriquatuor.</i> Venice: Aldus Manutius, 25 December 1495. €40,000 to 50,000
    <b>Christie’s Paris, Nov 20:</b> MACHIAVELLI, Niccolo. <i>Historie di Nicolo Machiavegli cittadino, et segretario fiorentino</i>... Rome: Antonio Blado, 25 March 1532. €15,000 to 20,000
    <b>Christie’s Paris, Nov 20:</b> BELLMER, Hans -- ELUARD, Paul. <i>Les Jeux de la Poupée. Illustrés de textes par Paul Eluard.</i> Paris : les Editions Premieres, 1949. €30,000 to 40,000
    <b>Christie’s Paris, Nov 20:</b> [BONNARD, Pierre] - VERLAINE, Paul. <i>Parallèlement.</i> Paris : Imprimerie nationale & Ambroise Vollard, 1900. €30,000 to 40,000
  • <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. November 29, 2018</b>
    <b>Forum Auctions, Nov. 29:</b> Buffon (G.L.M.L., Comte de). <i>Histoire Naturelle des Oiseaux,</i> 10 vol., large paper copy, 973 hand-coloured engraved plates drawn and engraved by Franz Nicolaus Martinet, Paris, 1770-86. £70,000 to 90,000
    <b>Forum Auctions, Nov. 29:</b> Bible (English). The Holy Bible, first edition of the King James Bible, the Great 'He' Bible, [Robert Barker], 1611. £30,000 to 40,000
    <b>Forum Auctions, Nov. 29:</b> Marlborough (John Churchill, 1st Duke of).- [Parker (Robert, army officer)] <i>[Memoirs of the remarkable military transactions from the year 1688 to 1718],</i> ?autograph manuscript, 300pp., [c. 1718]. £20,000 to 30,000
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. November 29, 2018</b>
    <b>Forum Auctions, Nov. 29:</b> France.- Paris.- Turgot (Michel Etienne). <i>Plan de Paris,</i> engraved maps, contemporary red morocco, gilt, Paris, 1739. £10,000 to 15,000
    <b>Forum Auctions, Nov. 29:</b> Mongolia.- Pallas (Peter Simon). <i>Sammlungen Historischer Nachrichten uber die Mongolischen Volkerschaften,</i> first edition, complete with 31 plates, St. Petersburg, 1776-1801. £10,000 to 15,000
    <b>Forum Auctions, Nov. 29:</b> Brant (Sebastian). <i>Stultifera Navis... The Ship of Fooles, wherein is shewed the folly of all States...,</i> large woodcut title and numerous woodcuts in the text, [London], [John Cawood], 1570. £8,000 to 12,000
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. November 29, 2018</b>
    <b>Forum Auctions, Nov. 29:</b> Aldus.- Boccaccio (Giovanni). <i>Il Decamerone,</i> Venice, House of Aldus & Andrea Torresani, 1522. £8,000 to 12,000
    <b>Forum Auctions, Nov. 29:</b> Wallace (Alfred Russel). 77pp. of Autograph letters (and 1 postcard) to various people, 1894-1904, on various palaeontological, geological and natural history matters. £8,000 to 12,000
    <b>Forum Auctions, Nov. 29:</b> DNA.- Watson (James D.) and Francis Crick, <i>Molecular Structure of Nucleic Acids: A Structure for Deoxyribose Nucleic Acid,</i> 1953 [and others]. £5,000 to 7,000
    <b>Forum Auctions: Fine Books, Manuscripts and Works on Paper. November 29, 2018</b>
    <b>Forum Auctions, Nov. 29:</b> Optics.- Molyneux (William). <i>Dioptrica nova. A Treatise of Dioptricks, in Two Parts,</i> first edition, for Benj. Tooke, 1692. £5,000 to 7,000
    <b>Forum Auctions, Nov. 29:</b> Economics.- Mississippi & South Sea Bubbles.- <i>Het Groote Tafereel der Dwaasheid,</i> 74 engraved plates and 3 maps, Amsterdam, 1720. £4,000 to 6,000
    <b>Forum Auctions, Nov. 29:</b> Asia.- Clouet (Jean Baptiste Louis). <i>Carte D'Asie Divisée en ses Principaux Etats,</i> engraved map with hand-colouring, on wooden rollers, 1782. £3,000 to 5,000

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