• <b>Bonhams September 21:</b> Lot 14. Darwin, Charles. 1809-1882. <i>On the Origin of Species by Means of Natural Selection... 1859.</i>. US$ 60,000-80,000.
    <b>Bonhams September 21:</b> Lot 46. Smith, Adam. 1723-1790. <i>An Inquiry into the Nature and Causes of the Wealth of Nations.</i> US$ 70,000-90,000.
    <b>Bonhams September 21:</b> Lot 224. CIVIL WAR. Gardner's Photographic Sketch Book of the War [1865-1866]. US$ 120,000-180,000.
    255 — add to caption: First Edition, Subscriber’s Copy
    <b>Bonhams September 21:</b> Lot 270. Serra, Junipero. 1713-1774, ET AL. Pangua, Francisco. Letter in Spanish, 1775. US$ 60,000-90,000.
    <b>Bonhams September 21:</b> Lot 77. Apple 1 Motherboard, with label "Apple Computer 1 / Palo Alto. Ca. Copyright 1976." US$ 300,000-500,000.
    <b>Bonhams September 21:</b> Lot 46. The 1934 Nobel Prize Medal for Physiology or Medicine. Presented to George Minot. US$ 200,000-300,000.
    <b>Bonhams September 21:</b> Lot 39. Darwin, Charles. 1809-1882. Autograph Letter Signed ("Ch. Darwin"). US$ 70,000-90,000.
    <b>Bonhams September 21:</b> Lot 4. Lubieniecki, Stanislaw. 1623-1675. <i>[Theatri Cometici pars posterior] Historia Cometarum...</i> US$ 25,000-35,000.
    <b>Bonhams September 21:</b> Lot 3. Vera rare George III mahogany and engraved brass orrery. US$ 200,000-250,000.
  • <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 163. Stéphane Mallarmé. An autograph manuscript for <i>Un coup de Dés jamais n'abolira le Hasard</i>. [Avril Ou Début MAI 1897]. Est. 500,000-800,000 EUR.
    <b>Sotheby's Paris</b>: Lot 109. Manet, Edouard - Edgar Allan Poe - Stéphane Mallarmé. <i>Le Corbeau. The Raven. 1875</i>. Est 80,000-120,000 EUR.
    <b>Sotheby's Paris</b>: Lot 152. Edgar Degas. <i>Portrait of Stéphane Mallarmé and Auguste Renoir</i>, [16 Décembre 1895]. Est. 40,000-60,000 EUR.
    <b>Sotheby's Paris</b>: Lot 15. Baudelaire, Charles. <i>Les Fleurs du Mal. Paris, Poulet-Malassis et De Broise, 1861.</i> <br>Est. 80,000 - 120,000 EUR.
    <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 137. Mallarmé, Stéphane. Vers Sur un Galet D'Honfleur. [Eté 1892 OU Été 1894.] Est. 5,000-8,000 EUR.
    <b>Sotheby's Paris</b>: Lot 48. Gide, André - Maurice Denis. <i>Le Voyage d'Urien. Paris, Librairie de L’Art indépendant, 1893.</i> Est. 20,000-30,000 EUR.
    <b>Sotheby's Paris</b>: Lot 103. Mallarmé, Stéphane - Edgar Allan Poe. Manuscripts Autographs. [1870-1875 ET 1869]. Est. 80,000-120,000 EUR.
    <b>Sotheby's Paris</b>: Lot 107. [Revue - Stéphane Mallarmé] La Derniere Mode. Gazette du monde et de la famille. Est. 40,000-60,000 EUR.
    <b>Sotheby's Paris, De la bibliothèque Stéphane Mallarmé, 15 October.</b>
    <b>Sotheby's Paris</b>: Lot 110. Mallarmé, Stéphane - Edouard Manet. <i>L’après midi d'un Faune. Églogue. Paris, 1876.</i> Est. 30,000-50,000 EUR.
    <b>Sotheby's Paris</b>: Lot 160. Mallarmé, Stéphane. Premier état D'un Un Coup De Dés Jamais N'Abolira Le Hasard. Manuscrit Autographe. [1897].<br>Est. 60,000-80,000 EUR.
    <b>Sotheby's Paris</b>: Lot 164. Mallarmé, Stephane. 6 jeux d’épreuves Pour un Coup De Dés Jamais N'Abolira Le Hasard De l’édition définitive chez Vollard. Est. 100,000-150,000 EUR.
    <b>Sotheby's Paris</b>: Lot 198. [Méry Laurent] <i>Liber Amicorum De Méry Laurent</i>. 1875-Fin Des Années 1890]. Est. 50,000-80,000 EUR.
  • <b>AUCTIONATA Oct 14th:</b> Lot 52. Charles Schulz, Original Peanuts Snoopy Baseball Strip, U.S.A, 1964. Starting price $16,000.
    <b>AUCTIONATA Oct 14th:</b> Lot 6.<br>Maurice Sendak (1928-2012), 'Max, Where the Wild Things Are', Pen & Ink, 2012. Starting price $1,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 13.<br>Leo Rijn after Dr. Seuss, Cowfish Maquette, U.S.A, 1998. Signed on stand. Starting price $1,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 17.<br>Dr. Seuss, Untitled, Color Pen & Ink, C. 1940. Signed ‘Dr Seuss’ lower left. Starting price $4,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 19.<br>Dr. Seuss, ‘I wonder how I offended George…’ Pen & Ink, C. 1930. Starting price $7,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 29.<br>Disney Studios, 'Queen, Snow White', Concept Sketch, U.S.A., C. 1937. Starting price $3,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 30.<br>Marc Davis, 'Sleeping Beauty in a Meadow', Production Cel, 1959. Signed. Starting price $1,200.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 50.<br>Charles Schulz, Original Peanuts Daily Strip, USA, 1966. Signed 'Schulz'. Starting price $10,000.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 58.<br>Chuck Jones, Signed, hand-painted Production Cels from Duck Dodgers, 1952. Starting price $4,500.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 77.<br>Stan Lee, Marvel Studios, Bishop,<br>X-Men, Production Cel, C.1995. <br>Starting price $240.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 79.<br>Warner Bros, 'New Adventures of Superman', C. 2000. Production Cel. Starting price $300.00.
    <b>AUCTIONATA Oct 14th:</b> Lot 84.<br>Tim Burton, Mayor from Nightmare Before Christmas, C. 1993. Starting price $1,500.00.
  • Cowan's: American History. Timed Online Auction, Bidding Opens on October 15, 2015.
    <b>Cowan's Starts Oct 15th:</b> Abner Chapman, First Schoolteacher & Storekeeper in Union County, Ohio, Early 19th Century Store Ledger .... Est $250-$500.
    <b>Cowan's Starts Oct 15th:</b> Samuel Broadbent, Finely Hand-Painted Ivorytype of a Gentleman.<br>Est $750-$1000.

Rare Book Monthly

Articles - October - 2013 Issue

Does Social Media Sell Books?


NB – Links to the people, businesses, sites and pages mentioned in this article can be found at the end of this story.


Last month I found myself reporting on a local event and noticed I was the only member of the press with a pen and pad, all the rest of them stood in the twilight pecking into their cell phones - furiously tweeting and blogging live time coverage.


As an older dealer, I’ve come late to almost every facet of the new technology. I’m a power seller on eBay, I have a personal Facebook page, but other than that I seldom see any real need to adopt the other forms, and certainly haven’t seen them as an important vehicle for business development.


But that experience made me wonder how the widespread use of social media has affected the world of book selling, and more importantly: Does it actually sell books and book related inventory?


Though what follows is by no means comprehensive, after a week poking around the internet and talking to younger colleagues who blog, tweet, pin, have multiple Facebook accounts in their personal and business names the answer is “Yes,” “No,” “Maybe,” “Sometimes” and “It doesn’t hurt.”


Find of the Week” on Facebook


The most persuasive example of “Yes” came from Jennifer Johnson and her husband Brad of The Book Shop (ABAA) in Covina, Ca. She explained that living in the LA area the couple had ample opportunity to buy things inexpensively at the various flea markets in her region. But the new wrinkle from the sales end was when they decided to post “The Find of the Week” on her husband’s Facebook page and discovered that many of the items flew out the door.


Two of the examples she gave were a group of turn of the century “Wanted” posters and an exceptionally nice antique photo album, both of which found new homes almost as soon as they were posted.


“It took us by surprise,” she said, explaining that these were things that came in for low prices and went out rapidly, often to fellow dealers, for substantially more.


Johnson thought the key to the success of “Find of the Week” was having interesting material, multiple good quality photographs and a circle of Facebook friends who had similar interests. Another important consideration she mentioned was “not going overboard,” and limiting the exposure to truly unusual items that even at resale would be considered good value. She said they did not include a price in their post, but instead responded to inquiries and that inquiries were seldom long in coming.


Social media “invites a larger conversation”


A different take on the role of the social media came from another 40-something dealer on the other side of the country. Heather O’Donnell heads Honey & Wax, Booksellers in the Park Slope area of Brooklyn. Her two year old company focuses on unique copies and association items with an emphasis on literature.


O’Donnell is on Facebook, both as herself and as her business. She blogs, tweets and creates boards on Pinterest too. Not only does she have a good command of the tech tools, she has an enviable resume that includes prestigious academic, archival and rare books credits as well as seven years on staff of Bauman Rare Books in Manhattan.


O’Donnell did not think that these multiple social media formats were a direct link to sales, but she definitely found them beneficial. They enabled her to keep in touch with her bookselling colleagues in a convenient and nearly instantaneous manner. They also raised the visibility of her company and best of all, “they are free.” In her opinion, all of them were “worth doing but they don’t drive sales.”


She mentioned attending a conference in MIT on the Future of the Book where “everyone was tweeting in real time.” This, she said, allowed a much broader conversation than the one that was actually taking place in the room. In a similar vein, tweets from and about recent sessions of the Colorado Antiquarian Book School (CABS) coming from many sources “helped build community in the trade.”


She liked Pinterest because it focused on the visual and encouraged a more imaginative use of imagery.


Taken as a whole she finds social media a way of keeping in touch with a larger network of archivists, librarians, artists, dealers and collectors. “There’s nothing as effective as social media. It invites a larger conversation.”


Book Blogging


There are hundreds, if not thousands of book bloggers and blogs by book sellers. My own favorite is Stephen J Gertz who writes from Los Angeles under the Booktryst banner. Year after year he comes up with interesting, unusual and well written content that is always accompanied by great visuals. Though Gertz is a book dealer he does not use his blog to sell books, though quite often the books he writes about do end up selling.


Gertz commented that bookseller blogs “are effective at raising awareness and profile of the bookseller/firm but to what degree I don't know. I do know, however, that booksellers who try to sell inventory through their blogs run the risk of appearing self-serving, which can turn-off readers.”


In his own blog he said, “I'll note at the end of a piece who's offering the book but will rarely, if ever, mention price - I want the reader to contact the seller and declaring price will often short-circuit that important step.”


“Most bloggers in the trade are fairly savvy about social media,” he continued. “Ultimately, however, content is king and if it isn't there all the social media ballyhoo in the world won't matter.”


As for Booktryst, Gertz said, “we feed through Twitter, Facebook, and StumbleUpon and leave it at that. You can go crazy and burn an enormous amount of time going through social media feeds and/or sharing other people's stories. I made a conscious decision to concentrate on best content possible written as best I can, build an evergreen archive, not get too sucked into the social media thing, be patient, and allow the site to grow organically on its own merits rather than heavily market though social media.


“It has been frustratingly slow but our growth seems to bear the strategy out. I've always looked at this in the long term. I've slowed down recently to three times a week (more if I can) but the initial tactic of relentless publication of quality material laid the foundation for Booktryst's success; it became unavoidable and now when people search for info on a particular book or whatever Booktryst displays within the top results.


“That's why things we've posted in the past often get rediscovered and then gain hundreds of - sometimes a thousand + - new readers. I've had colleagues tell me that when researching something they came across a Booktryst piece and used it as a guide when cataloging. That's very gratifying. When an item sells as a result of Booktryst coverage I'm over the moon. I get a lot of satisfaction selling something strictly through the power of the written word; I'm shyer than most people think and, while I'm fairly good at it, do not really enjoy direct sales.”


“Ultimately,” he said, “bookseller blogging is all about building a relationship with readers and converting them to customers who've come to trust your word. In a world where price has become almost everything (and developing customer loyalty is an ongoing challenge) that may be bookseller blogging's best reason to exist: In the vast space of the Net, it's a way to get to know an otherwise faceless bookseller as a person with a voice you enjoy and can depend upon.”


Tried and True – No bells, no whistles, but it works


I’ve written before one of the most effective venues for actually SELLING books is the list serve moderated by Lynn DeWeese Parkinson (a man) based in Tijuana, Mexico. He is a specialist in Latin America and is affectionately dubbed the “Poohbah,” a self-bestowed title with a Gilbert and Sullivan overtone. This is a bare bones email operation. It has no pictures, no attachments and all listings are in plain text. Though it is known formally as the Bibliophilegroup.com, it is more frequently just called the “bib list.”


It offers a free introductory two week trial subscription. Those who join pay a subscription fee of $30 a year. There are no other charges or commissions associated with this list.


It has about 1,000 members, of whom about 100 or so are frequently posters and the rest a surprising array of bookish lurkers. Those who belong can post for sale, wanted and auctions. There is also much sharing of information on book related topics, events, as well as occasional heartfelt rants and raves. It’s not fancy but it actually works, and has worked for a long time. Buyers and sellers from all ranks of the book world can be found here. The exchange of information is excellent and it is for the most part troll and flame free with a code of conduct that is enforced. As a subscriber for many years I have always found it a profitable and congenial group. Contact info at end of the story.


Meanwhile at the low end


Though AE readers tend to gravitate toward the upper strata of the selling and collecting book world, it’s important to remember that there is an equally large and vigorous pool of sellers who are hunting for used books for resale and their primary venue is Amazon.


I read one blog that I found particularly interesting because it detailed exactly what a pair of new sellers experienced in their attempt to learn the used book business, including what they bought, what they paid and what actually sold.


In an earlier day they would have been called book scouts, an occupation that seems to have largely vanished. Their experiences are an interesting read, and their the passion and enthusiasm they bring to learning the bottom rungs of the business is encouraging.


A link to their blog and other people sites and pages follows.


Find of the Week” on Facebook



The Bookshop, Covina, Ca.




Heather O’Donnell, Brooklyn, NY– as herself on Facebook



Honey & Wax, Booksellers her company





Steven J. Gertz – Los Angeles, Ca.

As himself on Facebook



As his blog Book Tryst




The Bib list – Tijuana, Mexico – Lynn DeWesse Parkinson

www.bibliophilegroup.com email lynn@bibliphilegroup.com


Blog about learning the book trade from the bottom up


Selling used books on Amazon – The journey of a new on-line bookseller. This blog was undated, so I can’t tell if it’s recent, but it certainly goes through the basics in a very factual manner.





Susan Halas writes for AE Monthly about topics of interest to booksellers. Reach her at wailukusue@gmail.com. She welcomes your comments and story suggestions.

Rare Book Monthly

  • <b>19th Century Shop.</b> A patriot who fought with George Washington Superb Daguerreotype of Baltus<br>Stone at age 101 (1846).
    <b>19th Century Shop.</b> Edward Curtis portrait of Honovi, Walpi Snake Priest "Honovi was one of the author's principal informants" (1910).
    <b>19th Century Shop.</b> The Execution of the Lincoln Assassination Conspirators by Alexander Gardner (1865).
    <b>19th Century Shop.</b> Harriet Beecher Stowe, Catharine Beecher, Henry Ward Beecher, and the other siblings with their father Lyman Beecher. By Mathew Brady (1850s).
    <b>19th Century Shop.</b> From Slaves to World-Famous Entertainers Millie-Christine, "The Two-Headed Nightingale" (c. 1868-71)
    <b>19th Century Shop.</b> Goldfield, Nevada Photograph Collection Fabled Western Mining Boomtown (1905-1906)
    <b>19th Century Shop.</b> Tycoon-Collector Benjamin Richardson poses with his great-grandson as appeared in parade.
    <b>19th Century Shop.</b> Alexander Gardner portrait of Lincoln the only known copy, ex-John Hay (1863).
    <b>19th Century Shop.</b> Magnificent Niagara Falls album with a strong provenance (1867).
    <b>19th Century Shop.</b> Spectacular American West Album From Yosemite to Salt Lake City to San Francisco.
  • <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Autograph letter signed by Confederate President Jefferson Davis to Senator John William Clark Watson, Richmond, 1865. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Autograph poem by John Quincy Adams from an album kept by Abby Smith, w. inscription signed by her grandfather, John Adams, 1820s. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Typed letter signed by Theodore Roosevelt to assemblyman Michael A. Schapp, New York, 1913. $10,000 to $15,000.
    <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Autograph letter signed by Richard Wagner to Hofkapellmeister Max Seifriz, Zürich, 1853. $7,000 to $10,000.
    <b>Swann Auction Galleries Oct 22:</b> Photograph signed and inscribed by Pyotr Ilyich Tchaikovsky to librettist Paul Collin, 1888. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 22:</b> <i>Katalog der Wiener Kunstschau</i> signed and inscribed by Egon Schiele, 1916. $6,000 to $9,000.
    <b>Swann Auction Galleries Oct 22:</b> Autographs
    <b>Swann Auction Galleries Oct 22:</b> Letter signed by Mohandas K. Gandhi to Dr. John Haynes Holmes, Sevagram, 1940. $5,000 to $7,500.
    <b>Swann Auction Galleries Oct 22:</b> Photograph signed and inscribed by Marilyn Monroe to Dulce Brito, circa 1957. $4,000 to $6,000.
    <b>Swann Auction Galleries Oct 22:</b> Two typed letters signed by William Faulkner, Los Angeles, 1943. $4,000 to $6,000.

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