Rare Book Monthly

Articles - May - 2012 Issue

The Latest Million Dollar Work on Paper – A Baseball Card

Honuswagnerbcard

The Honus Wagner baseball card, courtesy of Goodwin & Co.

He was not a dominant home run hitter like Babe Ruth. He was never as ornery as Ty Cobb. He was never called “Mr. October” like Reggie Jackson, did not collect as many hits as Pete Rose or home runs as Hank Aaron. His name today is probably remembered only by baseball aficionados. Nevertheless, he is the king of baseball cards. If you could have just one baseball card, it would be a Honus Wagner, one published by the American Tobacco Company between 1909 and 1911. If nothing else, you could sell it and buy all of the other cards you ever wanted.

Honus Wagner is not as well remembered today as those other names because he played so long ago. It probably doesn't help that he played virtually his entire career in Pittsburgh either. Johannes Peter “Honus” Wagner dominated his era, which ran from the late 19th century until 1917, and would have been one of the greatest to play the game in any era. He won eight batting titles, and is generally recognized as the greatest shortstop to play the game, a critical defensive position not noted for great hitters. Still, it is not his greatness that makes a Honus Wagner card more valuable than a Ruth or a Cobb. It is its rarity, though even that may sound odd to a book collector. It isn't all that rare. Its rarity is more akin to a Shakespeare First Folio, not overwhelmingly rare, but extremely desirable. Two hundred of the baseball cards were printed, and of them, around 60 are known to still exist. Obviously, a lot more than 60 people want them. How else to explain it selling for $1.2 million, a relatively “cheap” price reflecting its less than perfect condition?

The print run of 200 was short for cards inserted in cigarette packs. American Tobacco printed some up without securing Wagner's permission. When asked, he declined. Some have suggested Wagner did not want to encourage smoking, but as a tobacco chewer, like most ballplayers of his era, it seems dubious that he was making a statement about good health. More likely, he was not offered sufficient compensation by American Tobacco. Wagner had endorsed various products in the past, so his reluctance seems more likely attributable to good business sense. And, while Wagner had good business sense, and was one of the highest paid ballplayers of his era, in his entire career he did not earn as much as the Houston seller made from selling this one, 1 1/2” x 2 1/2” Honus Wagner baseball card. Such is the difference between investors and working stiffs.

This card was offered by the St. Louis-based online baseball card auction house Goodwin & Co. Their minimum bid, $300,000, was unnecessary to state. When the bidding was over, the New Jersey buyer put down $1,232,466.34 for the card. The last time a Honus Wagner in similar condition was sold was in 2009, when it went for $925,000. In 2000, a comparable card sold for $145,000. As Pittsburgh's owner discovered a century ago, Honus Wagner is a good investment.

Only five known Honus Wagner cards are graded higher than the one sold at Goodwin's, with several others being of comparable condition. One can only imagine what one of those graded even higher would command. Actually, one doesn't have to imagine. The highest rated Honus Wagner card known to exist was sold in 2011 to Ken Kendrick, owner of the Arizona Diamondbacks baseball team. Its price was $2.8 million. That card was purchased 20 years earlier by hockey legend Wayne Gretzky and the then owner of the Los Angeles Kings for $451,000. In hindsight, that price was a bargain.

While nothing can touch a Honus Wagner card, many other baseball cards were sold at the Goodwin auction for outstanding prices. Runner-up was a 1909 Eddie Plank card, which sold for $330,000. Plank played in the same era as Wagner, but he was a pitcher, racking up 326 wins (11th all time) during his career.

This auction is just another reminder of the growth in pricing of non-traditional works on paper, ephemeral printed works often of a more recent vintage than antiquarian books. These are items with which recent generations grew up. Lately, we have seen comic books exceed $1 million in price at auction. Comic books were a part of the youthful lives of the generation that today, at its wealthiest, can afford to pay these prices. The same generation that read comic books as children, flipped baseball cards with their friends. It's no wonder they are still flipping for baseball cards, though in a different sense. Those who collect and conduct business in the works on paper field should take notice. Great value can now be found in ephemeral paper items that a few decades ago would have been considered insignificant.

Rare Book Monthly

  • <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Adams (Richard). <i>Watership Down,</i> FIRST EDITION, author inscription on front free end paper, folded map tipped in, original boards, dust-jacket. £800 to £1,200
    <b>Chiswick Auctions, Aug. 22:</b> Bowles (John). <i>Several Prospects of the Most…la Ville de Londres, avec des Remarques Historiques fort Succinctes, qui les Regardant,</i> 20 double page engraved plates only, of 23, 1724. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Auden (W.H.). <i>Our Hunting Fathers,</i> FIRST SEPARATE EDITION, 1 of 22 copies, COPY B OF 5 PRINTED ON NORMANDIE, original patterned wrappers, Cambridge, for Frederic Prokosch, 1935. £800 to £1200
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Barrie (J. M.) & Attwell (Mabel Lucie, illustrator). <i>Peter Pan & Wendy,</i> FIRST EDITION, 12 chromolithograph plates, publisher's blue cloth, original printed dust jacket, [c.1920]; and 3 others (4). £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Bartolozzi (Francesco). Genius Calling Forth the Fine Arts to Adorn Manufactures and Commerce; Agriculture (Husbandry Aided by Arts and Commerce), glazed and framed. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> A collection of engraved caricatures, including Gillray ([James]) Tales of Wonder!, 1802; Rowlandson (Thomas) Sports, Smock Racing, 1811;Irish Jaunting Carr, 1814. £400 to £600
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Bennett (Charles H, illustrator). <i>Æsop’s Fables,</i> 1875; Buchanan (Robert). <i>Ballad Stories of the Affections,</i> [1866]; Douce (Francis), The Dance of Death, 1833. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Chinese Illustrations. A group of 6 Cantonese rice paper illustrations, depicting scenes of torture with different instruments, gouache, c.340 x 220mm, original wrapper boards preserved, [c. 1800]. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> Dulac (Edmund). <i>The Queen of Romania, The Dreamer of Dreams,</i> 5 coloured plates, [1915]; and others illustrated by Edmund Dulac. £300 to £400
    <b>Chiswick Auctions: Summer Books. August 22, 2018</b>
    <b>Chiswick Auctions, Aug. 22:</b> Fronth (Per). Xingu Chronicles, the portfolio, comprising 30 plates, photogravues in colours, each signed, dated and titled in pencil, each numbered 10/35, on wove paper, 790 x 600 x 60mm, 1997. £300 to £400
    <b>Chiswick Auctions, Aug. 22:</b> Pasternak (Boris). <i>Doctor Zhivago,</i> FIRST ENGLISH EDITION, original red publisher’s cloth, pictorial dust jacket, 4to, Collins & Harvill Press, 1958. £200 to £300
    <b>Chiswick Auctions, Aug. 22:</b> 13 sepia photographs of visitors to the Thermes Nationaux d’Aix-les-Bains, c. 150 x 105mm, c.1890 (12). £300 to £400
  • <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> SHAKESPEARE, WILLIAM. <i>The Tragedie of Julius Caesar.</i> London, 1623. 1st appearance in print, Complete from the First Folio. Sold for $175,000
    <b>Bonhams, June 12 results:</b> Ernst, Max. <i>Mr. Knife and Miss Fork</i>. Paris, 1932. DELUXE EDITION. Sold for $15,625
    <b>Bonhams, June 12 results:</b> Cage, John. Autograph musical leaf from his Concert for Piano and Orchestra, NY, 1958. Sold for $18,750
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Einstein, Albert. Signed Passport Photo for his US citizenship application. Bermuda, 1935. Sold for $17,500
    <b>Bonhams, June 12 results:</b> Verard, Antoine. Illuminated printed Book of Hours. Paris, 1507. Sold for $7,500
    <b>Bonhams, June 12 results:</b> Wetterkurzschlussel. German Weather Report Codebook - for Enigma use. Berlin, 1942. Sold for $225,000
    <b>Bonhams: September 25, New York</b>
    <b>Bonhams, June 12 results:</b> Morelos y Pavon, Jose Maria. Autograph letter signed to El Virrey Venegas, February 5, 1812. Sold for $6,250
    <b>Bonhams, June 12 results:</b> Milne, A.A. Complete set of <i>Winnie-the-Pooh</i> books. 4 volumes. All first issue points. London, 1924-1928. Sold for $5,250
    <b>Bonhams, June 12 results:</b> A 48-star American Flag, battle worn flown at Guadalcanal and Peleliu, 1942-1944. Sold for $35,000
    <b>Bonhams, June 12 results:</b> Locke, John. Autograph Letter Signed mourning the death of his friend, William Molyneaux, 2 pp, October 27, 1698. Sold for $20,000
  • <b>19th Century Shop:</b> Charles Darwin on sexuality and the transmission of hereditary characteristics: Autograph Letter Signed to Lawson Tait. Down, 17 January [1877].
    <b>19th Century Shop:</b> MILTON, JOHN. <i>Paradise Lost. A Poem written in ten books.</i> London: 1667. A very rare example with the contemporary binding untouched and with a 1667 title page.
    <b>19th Century Shop:</b> Hamilton secures the ratification of the Constitution: <i>The Debates and Proceedings of the Convention of the State of New-York, assembled at Poughkeespsie, on the 17th June, 1788.</i>
    <b>19th Century Shop:</b> The social contract “Man is born free, and everywhere he is in chains”: ROUSSEAU, JEAN-JACQUES. <i>Principes du Droit Politique [Du Contract Social]</i>. Amsterdam: Michel Rey, 1762
    <b>19th Century Shop:</b> “The first English textbook on geometrical land-measurement and surveying”: BENESE, RICHARD. <i>This Boke Sheweth the Maner of Measurynge All Maner of Lande…</i>
  • <b>Swann Auction Galleries:</b> Luis de Lucena, <i>Arte de Ajedres,</i> first edition of the earliest extant manual on modern chess, Salamanca, circa 1496-97. Sold for $68,750.
    <b>Swann Auction Galleries:</b> Carte-de-visite album with 83 images of prominent African Americans & abolitionists, circa 1860s. Sold for $47,500.
    <b>Swann Auction Galleries:</b> Gustav Klimt, <i>Das Werk,</i> Vienna & Leipzig, 1918. Sold for $106,250.
    <b>Swann Auction Galleries:</b> Man Ray, <i>[London Transport] – Keeps London Going,</i> 1938. Sold for $149,000.
    <b>Swann Auction Galleries:</b> Thomas Jefferson, Letter Signed, to Major-General Nathanael Greene, promising reinforcements against Cornwallis, 1781. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Nicolas de Fer, <i>L’Amerique Divisee Selon Letendue de ses Principales Parties,</i> Paris, 1713. Sold for $30,000.
    <b>Swann Auction Galleries:</b> Russell H. Tandy, <i>The Secret in the Old Attic,</i> watercolor, pencil & ink, 1944. Sold for $35,000.
    <b>Swann Auction Galleries:</b> Ernest Hemingway, <i>Three Stories & Ten Poems,</i> first edition of the author's first book, Paris, 1923. Sold for $23,750.
    <b>Swann Auction Galleries:</b> Walker Evans, <i>River Rouge Plant,</i> silver print, 1947. Sold for $57,500.

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