• <b>Bonhams, inviting consignments for Sep 27:</b> Newton. <i>Philosophiae naturalis principia mathematica</i>. London, 1687.
    <b>Bonhams, inviting consignments for Sep 27:</b> Josephus. <i>De antiquitate Judaica.</i> Lubeck, 1475-76.
    <b>Bonhams, inviting consignments for Sep 27:</b> Carlerius. <i>Sporta fragmentorum, Sportula fragmentorum</i>. Brussels, 1478-79.
    <b>Bonhams, inviting consignments for Sep 27:</b> Fridolin. <i>Der Schatzbehalter</i>. Nuremberg, 1491.
    <b>Bonhams, inviting consignments for Sep 27:</b> Pinder. <i>Der beschlossen gart des rosenkrantz marie</i>. Nuremberg, 1505.
    <b>Bonhams, inviting consignments for Sep 27:</b> Isidorus Hispalensis. <i>Synonyma de Homine</i>. Nuremberg, 1470-71.
    <b>Bonhams, inviting consignments for Sep 27:</b> Durer. Sammelband including <i>Underweysung der messing</i>. Nuremberg, 1525-29.
  • <b>Pierre Bergé and Associés in association with Sotheby’s:<br>De la musique avant toute chose… June 28, 2017</b>
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Roland de Lassus. [Songs and madrigals]. Album gathering three collections of secular music for tenor. 15.000-20.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Richard Wagner. <i>Die Meistersinger von Nürnberg.</i> Original edition corrected and annotated by Wagner. 60.000-80.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Claude Debussy. <i>La Damoiselle élue</i>. Lyrical poem, after D.-G. Rossetti. Limited edition of 160 copies. 6.000-8.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s:<br>De la musique avant toute chose… June 28, 2017</b>
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Stéphane Mallarmé. Handwritten notebook made by Geneviève Mallarmé. No place or date [circa 1910]. 10.000-15.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Henri Sauguet. <i>Les Forains</i>. Ballet. Reduction for piano. Original edition. 20.000-30.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Athanasius Kircher. <i>Musurgia Universalis sive Ars Magna Consoni et Dissoni in X. Libros digesta.</i> 1650. 30.000-40.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s:<br>De la musique avant toute chose… June 28, 2017</b>
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> François Villon, & Clément Marot. <i>Les Œuvres de François Villon de Paris, Reviewed and gathered by Clement Marot.</i> 15.000-20.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Rainer Maria Rilke. <i>Larenopfer</i> (Offrande aux dieux Lares). The second collection of Rainer Maria Rilke, containing ninety poems. 6.000-8.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Paul Éluard. <i>Capitale de la douleur.</i> One of the most beautiful poetic collections from the first surrealist wave. 15.000-20.000 €
    <b>Pierre Bergé and Associés in association with Sotheby’s, Jun 28:</b> Pierre de Ronsard. <i>Les Amours</i> ... newly augmented by him, and commented by Marc Antoine de Muret. 40.000-60.000 €
  • <b>Potter & Potter Auctions, July 8: Rare Books & Manuscripts</b>
    <b>Potter & Potter Auctions July 8:</b><br> Walter Gibson's Complete Run of The Shadow. 48 bound volumes, 1931-44. $8,000-12,000
    <b>Potter & Potter Auctions July 8:</b><br> Frederic Shoberl, The World in Miniature: Hindoostan. 6 volumes. $2,000-4,000
    <b>Potter & Potter Auctions July 8:</b><br> A Rare Copy of the Earliest Chicago Newspaper to Report on the Great Fire of 1871. $6,000-8,000
    <b>Potter & Potter Auctions, July 8: Rare Books & Manuscripts</b>
    <b>Potter & Potter Auctions July 8:</b><br> Broadside Proclamation by Mayor Roswell B. Mason for the Preservation of Good Order Following the Great Fire of 1871. Chicago. $4,000-6,000
    <b>Potter & Potter Auctions July 8:</b><br> Peter Force Engraving of the Declaration of Independence. One page. Scarce and highly collectable. $15,000-20,000
    <b>Potter & Potter Auctions July 8:</b><br> John Quincy Adams. The Jubilee of the Constitution. A Discourse. First edition. Inscribed. 1839. $3,000-5,000
    <b>Potter & Potter Auctions, July 8: Rare Books & Manuscripts</b>
    <b>Potter & Potter Auctions July 8:</b><br> Cuban Revolution: Expedicion y Desembarco del “Granma.” Havana, ca. 1959. With portraits of the Castro brothers & Che Guevara. $150-250
    <b>Potter & Potter Auctions July 8:</b><br> Osuna Ramos. A group of 28 photographs of the Mexican Revolution & aftermath in Mexico City, 1910-1920. 4½ x 6”. $400-600
    <b>Potter & Potter Auctions July 8:</b><br> Charles Bukowski. Hot Water Music. First edition with original signed painting. 1983. $2,000-4,000
    <b>Potter & Potter Auctions, July 8: Rare Books & Manuscripts</b>
    <b>Potter & Potter Auctions July 8:</b><br> Alan Ginsberg. Five Page Autographed Letter. Signed. February 10, 1971. $3,000-5,000
    <b>Potter & Potter Auctions July 8:</b><br> Andy Warhol’s Children’s Book. Featuring 12 color illustrations. Signed 5 times. 1983. $5,000-7,000
    <b>Potter & Potter Auctions July 8:</b><br> Albrecht Durer. The Martyrdom Saint John the Evangelist. Woodcut, 1511 edition. $1,000-2,000

Rare Book Monthly

Articles - November - 2011 Issue

A Bookseller Success Story... Amazon

Kindlefire11-11

The new Kindle Fire.

A couple of major, seemingly unrelated announcements came out of Amazon.com a few weeks back. We doubt they are all that unrelated, and they signify a move to a still higher level in the stratosphere of business in which Amazon has participated the past few years. The largest internet retailer now seeks to become deeply involved in the lives of its customers. It looks to compete with the likes of Apple and Facebook, rather than Barnes & Noble and Alibris. Many others have tried to make this move; few have succeeded. Many business analysts believe Amazon is poised to succeed. Let this be an inspiration for all of you booksellers out there. Amazon, too, started as a bookseller. Now, it is about to become one of the most important companies on earth.

Amazon began in the late 1990s as an internet bookseller, nothing more. Their business plan was to take advantage of the savings afforded by not having to maintain bricks and mortar stores and their staffs, and the ability to sell nationally, even internationally, from one location. These competitive advantages would allow them to sell new books at a discounted price. The model was extremely successful. People would go into a Barnes and Noble or an independent bookstore, see something they liked, and buy it from Amazon for less. It was a model similar to that of Wal-Mart and other discounters a generation earlier, when they used large stores and volume buying to undercut local merchants. People would check out what the Main Street shop was offering and then go to Wal-Mart to buy it for less.

Within a few years, Amazon had expanded its offerings. First, they went to the obvious next categories, videos, music, and used books. However, they never stopped. Amazon expanded to anything they could sell, in effect becoming the discount department store of the internet. The formula continued to reap dividends. Today, Amazon is the world's largest internet retailer.

Amazon never forgot its bookselling heritage. That was not likely out of sentimentality. Books always remained an important category for the Seattle firm. However, Amazon, in a trait they share with Apple, realized they always needed to stay out in front of the next technology if they didn't want to end up being buried like the once great bookseller, Borders. So, when electronic books were first developed, Amazon created the first electronic reader, the Kindle. At the time, many traditionalists scoffed. Who would ever give up the feel, the comfort of a physical book for an impersonal electronic gadget? Turns out millions of people, especially the young, would and did. Amazon was onto to the next great leap in books, just as they had been a decade earlier with online discounting.

I don't know whether Amazon foresaw where this would lead when they introduced the Kindle. I suspect not, but it doesn't matter. Amazon is now in the process of parlaying that electronic book reader into a sphere of business where not even they have participated in the past.

A few weeks ago, Amazon announced the production of the new Kindle Fire. This is a Kindle e-book reader that has evolved into something more. What that more is, essentially, is a tablet computer, an iPad if you will. Amazon has moved into Apple's space. For those who haven't been following, Apple, near bankruptcy in the 1990s, the almost totally vanquished PC competitor of the behemoth Microsoft, passed that company in terms of its value a couple of years ago, and now challenges Exxon for the most valuable company in the world. Apple succeeded where Microsoft stood still by using the same game-plan that Amazon now employs, getting ahead of the next wave of development. Apple recognized that consumers were looking for compact, mobile devices to keep connected to the world, so they developed their iPods for music, and then their iPhone smart phones that did far more than the ordinary cell phone. Then, they introduced their iPad tablet computer, a small portable computer that they sold tens of millions for around $500 each. People were ready to move beyond their bulky PCs, with their Microsoft operating systems. Apple totally dominates this market. They have beaten back all attempts to compete for significant marketshare, recently driving even the venerable HP from its attempt to edge in. Now, Amazon will take them on, and Amazon is a far more serious challenge than any computer or cell phone maker before them.

What makes Amazon a serious competitor is their reach. Unlike an HP, Amazon already has a relationship with millions of consumers. And, Amazon has been selling them a related electronic product in the millions – the Kindle e-book reader. Furthermore, Amazon is willing to use the strategy that gave birth to their business a decade and a half ago – undercutting the price. Apple has long been noted for innovative and superior products. They have not been known for low prices. If you want something from Apple, you better be prepared to pay up for it. Amazon's Kindle Fire tablet will retail for $199. The entry level iPad sells for $499. Experts will tell you the Kindle Fire does not have all the features of an iPad, just like a Toyota Corolla doesn't have all the features of a Mercedes. They sell a lot of Corollas anyway. There are lots of people for whom $200 is a lot more affordable than $500, and they have already made Amazon the largest online store.

However, there is something else going on here, and it promises to be much larger than all of those millions of Kindle Fire sales Amazon expects to make. The sale of an electronic gadget can be more than a one-time sale. It can draw you into the seller's world, where they can sell you more goods and services, or subject you to advertising that fills their coffers with additional revenue. Apple parlayed its music devices to sell music from its iTunes store. Amazon sells electronic books to its Kindle customers. Getting you onto their electronic devices opens the possibility of drawing you deeper into their world. Amazon may be happy to sell you a Kindle Fire at a low price as a gateway to a continuously flowing revenue stream.

Rare Book Monthly

  • <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Exodus 10:10 to 16:15. Complete Biblical scroll sheet in Hebrew, a Torah scroll panel. Middle East, ca. 10th or 11th century.
    <b>19th Century Shop:</b> Copernicus Refuted. (Astronomy.). Scientific manuscript of a course of studies at Collège de la Trinité, Lyon. 1660s.
    <b>19th Century Shop:</b> Israel’s War of Independence and the Early Days of the IDF. 58 photographs presented to Israel Ber, IDF officer and later convicted spy.
    <b>19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop:</b> Early Unpublished Darwin letter on the races of man. Autograph Letter Signed [to Henry Denny]. Down, Kent, June 1, [1844].
    <b>19th Century Shop:</b> Classic Image of American Slavery. Kimball, M. H. <i>Emancipated Slaves</i>. New York: George Hanks, 1863.
    <b>19th Century Shop:</b> (Underground Railroad.) Scaggs, Isaac. Important Runaway Slave Poster: $500 Reward Ran away, or decoyed from the subscriber…
  • <b>Sotheby’s London: English Literature, History, Children’s Books and Illustrations, including The Garrett Herman Collection: The Age of Darwin. July 11, 2017</b>
    <b>Sotheby’s, Jul 11:</b> Austen, Jane. Autograph letter, written in the third person, to her niece Anna Austen (later Lefroy), 1812. £80,000 to 100,000
    <b>Sotheby’s, Jul 11:</b> Smith, Adam. <i>An Inquiry Into the Nature and Causes of the Wealth of Nations</i>. London: Printed for W. Strahan; And T. Cadell, 1776. £50,000 to 70,000
    <b>Sotheby’s, Jul 11:</b> Darwin, Charles. <i>On the Origin of Species By Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life</i>. John Murray, 1859. £50,000 to 70,000
    <b>Sotheby’s London: English Literature, History, Children’s Books and Illustrations, including The Garrett Herman Collection: The Age of Darwin. July 11, 2017</b>
    <b>Sotheby’s, Jul 11:</b> Dickens, Charles. Autograph draft manuscript of "Mrs Gamp with the Strolling Players,” 1847. £40,000 to 60,000
    <b>Sotheby’s, Jul 11:</b> Shepard, E.H. Two drawings from <i>Winnie-The-Pooh</i> comprising “Why, what’s the matter?” and “He was taking the balloon out…” £40,000 to 60,000
    <b>Sotheby’s, Jul 11:</b> Blake, William. <i>Illustrations of the Book of Job. Invented and Engraved by William Blake. Published as the Act Directs...By William Blake, 8 March 1825</i> [1826]. £20,000 to 30,000
  • <b>Swann Auction Galleries: Inviting Quality Consignments</b>
    <b>Swann Auction Galleries Mar 30:</b> Carte-de-visite album featuring a previously unrecorded image of Harriet Tubman, 1860s. Sold for $161,000.
    <b>Swann Auction Galleries Jun 7:</b> Hovhannes Amira Dadian, first world atlas in Armenian, Venice, 1849. Sold for $37,500.
    <b>Swann Auction Galleries May 16:</b> T.E. Lawrence, <i>Seven Pillars of Wisdom</i>, privately printed edition, inscribed, London, 1926. Sold for $62,500.
    <b>Swann Auction Galleries: Inviting Quality Consignments</b>
    <b>Swann Auction Galleries, Feb 14:</b> 22 large-format photographs from NASA missions, 1965-84. Sold for $43,750.
    <b>Swann Auction Galleries Mar 21: </b> Charles M. Schulz, <i>Here Comes the Big Polar Bear</i>, pen & ink, 4-panel Peanuts comic strip, 1957. Sold for $12,500.
    <b>Swann Auction Galleries May 4:</b> Elliott Erwitt, photograph of JFK & Eisenhower, signed by both, 1960. Sold for $32,500.
    <b>Swann Auction Galleries: Inviting Quality Consignments</b>
    <b>Swann Auction Galleries, Mar 9:</b> John Milton, <i>Paradise Lost</i>, first edition, London, 1668. Sold for $22,500.
    <b>Swann Auction Galleries Mar 30:</b> Frederick Douglass, Autograph Letter Signed to George Alfred Townsend, Washington, 1880. Sold for $100,000.
    <b>Swann Auction Galleries, Jan 26:</b> <i>Les Maîtres de l'Affiche</i>, 5 volumes, Paris, 1896-1900. Sold for $47,500.
    <b>Swann Auction Galleries: Inviting Quality Consignments</b>
    <b>Swann Auction Galleries May 16:</b> James Joyce, <i>Ulysses</i>, first edition, number 724 on handmade paper, Paris, 1922. Sold for $33,750.
    <b>Swann Auction Galleries, Mar 9:</b> Single leaf of the Gutenberg Bible, Mainz, 1455, in a copy of Newton's <i>A Noble Fragment</i>. Sold for $52,500.
    <b>Swann Auction Galleries Apr 27:</b> The Book of Mormon, first edition, Palmyra, NY, 1830. Sold for $52,500.
  • <b>Forum Auctions: Online Sale of Cricket Books and Works on Paper. Now through July 5, 2017</b>
    <b>Forum Auctions, now thru Jul 5:</b> Wisden (John). <i>Cricketers' Almanack for 1896</i>, original cloth, 1896. £15,000 to 20,000
    <b>Forum Auctions, now thru Jul 5:</b> Wisden (John). <i>The Cricketers' Almanack for the year 1869</i>, excellent copy of the scarce sixth edition, 1869. £10,000 to 15,000
    <b>Forum Auctions, now thru Jul 5:</b> Wisden (John). <i>Cricketers' Almanack for 1916</i>, with tribute to W.G. Grace by Lord Harris, original cloth, 1916. £5,000 to 6,000
    <b>Forum Auctions: Online Sale of Cricket Books and Works on Paper. Now through July 5, 2017</b>
    <b>Forum Auctions, now thru Jul 5:</b> Lillywhite (Frederick) and Arthur Haygarth. <i>Cricket Scores and Biographies of Celebrated Cricketers</i>, vol. 1 - 16 [a complete run], 1862-2003. £750 to 1,000
    <b>Forum Auctions, now thru Jul 5:</b> Trumper (Victor). Postcard of Victor Trumper, signed by Trumper on image, 1905. £300 to 400
    <b>Forum Auctions, now thru Jul 5:</b> Crombie (Charles). <i>Laws of Cricket</i>, 1907; and 29 others. £150 to 200

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