Rare Book Monthly

Articles - December - 2010 Issue

Barnes & Noble Reaches Out to Children

Bntoys

Barnes & Nobles toy and game area at their Bronx, New York, store.


By Michael Stillman

Barnes & Noble recently announced another new idea for its stores as the nation's number one bricks and mortar book retailer struggles to re-establish relevance in a changing world, not to mention fending off a corporate takeover by dissident shareholders and fighting for survival itself. We don't know what the ultimate outcome will be for the retailer that struggles to keep its stock price at a third of its high of a few years ago, but we give them an "A" for effort. Barnes & Noble is not going down without a fight, and just as they reinvigorated bookselling in an earlier decade with coffee and pastry, they may yet do it again with socialization and learning.

Just a couple of months ago, Barnes & Noble announced that they would be setting up "e-reading boutiques," featuring its Nook electronic readers, in their stores. These would allow customers to become more familiar with electronic books and readers and, hopefully, encourage them to buy Nooks and e-books from them. We think it's a clever idea - taking advantage of the one thing Barnes & Noble has that bookselling and electronic leader Amazon lacks - a local, physical presence. Personal, hands-on use of and help with electronic devices is a powerful way to connect to customers. Now, Barnes & Noble is adding one more chance to connect, this time with children in particular.

Barnes & Noble is testing what it calls "ultimate playrooms" in five of its stores, two in Connecticut, two in New Jersey, one in New York. These are 3,000 square foot areas designed for play, interactive learning, and, naturally, reading. The idea is to engage children in activities that are both fun and intellectual. It's the bookstore equivalent to McDonald's Playland, perhaps a bit higher on the intellectual to physical ratio than the latter, but the same basic idea. Make the bookstore more fun for children, and you may make customers both of them and their parents. Not a bad idea, and one that online retailers like Amazon will be hard-pressed to follow.

These playrooms will feature products from partners such as Lego. There will also be book-related items such as products featuring Curious George and Thomas the Tank Engine. There will be games and toys, and, naturally enough, Nooks for the youngsters to try. While these large play areas are only being tested in five stores, many others will have smaller areas devoted to children's products.

Along with books, coffee, and electronic readers, Barnes & Noble will also be selling toys and games. Here we again see some clever marketing strategies by the leading physical bookstore. Rather than all kinds of toys, like a Wal-Mart or Toys R Us, Barnes & Noble will be sticking with educational-type toys. As Jaime Carey, Chief Merchandising Officer for Barnes & Noble, cleverly stated, "Busy parents and gift-givers don't have to wade through aisles of cheap, faddish toys; Barnes & Noble has already selected the best of the best, hand-picking and highlighting exceptional and engaging learning toys and games." So, if you are a parent looking for something to educate and stimulate your child, instead of momentarily impress them with something that breaks next week, Barnes & Noble is the place to go. That's a logical connection for a store that primarily sells another intellectual item - books. To us, this looks like some smart positioning by B&N, one that just may help to bring them back in a world very changed from their 1990s heyday, pre-Amazon, pre-electronic readers. If successful, the combination of fun and books may also stimulate more reading among the young. If so, this will not only be good for Barnes & Noble, but for society as well. Let's hope.

Rare Book Monthly

  • <b>19th Century Shop.</b> LINCOLN, ABRAHAM. <i>A superb collection of manuscripts signed by Lincoln and relics related to Lincoln’s death</i>. Washington, 1864-1865
    <b>19th Century Shop.</b> Rare Relic of the Underground Railroad (1857). <i>$500 Reward Ran away ...</i>
    <b>19th Century Shop.</b> CARTER, SUSANNAH. <i>The Frugal Housewife,</i> (1772) the second American cookbook, plates by Paul Revere.
    <b>19th Century Shop.</b> SCHIRRA, WALTER M.. Icon of the American Space Program. <i>A Complete Set of Schirra’s Flight Log Books (1947-69).</i>
    <b>19th Century Shop.</b> A fine pair of daguerreotypes, one a black nurse holding a white baby, the other the white parents. Maryland, c. 1853.
    <b>19th Century Shop.</b> The Internet. (COMPUTERS.) CERF, VINTON & KAHN, ROBERT. <i>"A Protocol for Packet Network Intercommunication" in IEEE Transactions on Communications.</i>
  • <b>Swann Auction Galleries Feb 25:<br>Art & Storytelling: Photographs<br>& Photobooks</b>
    <b>Swann Auction Galleries Feb 25:</b> Marcus A. Root, "<i>General Tom Thumb</i>" with parents, daguerreotype, circa 1846. $30,000 to $40,000.
    <b>Swann Auction Galleries Feb 25:</b> William Saunders, <i>Sketches of Chinese Life and Character</i>, album with 50 hand-colored photographs, 1871-72. $25,000 to $35,000.
    <b>Swann Auction Galleries Feb 25:</b> Wilson A. Bentley, album of 25 microphotographs from glass<br>plate negatives, 1888-1927.<br>$20,000 to $30,000.
    <b>Swann Auction Galleries Feb 25:<br>Art & Storytelling: Photographs<br>& Photobooks</b>
    <b>Swann Auction Galleries Feb 25:</b> Hilla & Bernhard Becher, <i>Anonyme Skulpturen, Eine Typologie technischer Bauten</i>, first edition inscribed, Düsseldorf, 1970. $1,200 to $1,800.
    <b>Swann Auction Galleries Feb 25:</b> Edward Ruscha, four seminal artist's books in original dust jackets.<br>$1,500 to $2,500.
    <b>Swann Auction Galleries Feb 25:</b> Typological set of more than 100 photographs of WWII fighter planes, 1942-45. $400 to $600.
    <b>Swann Auction Galleries Feb 25:</b><br>Roy DeCarava and Langston Hughes, <i>The Sweet Flypaper of Life</i>, first edition signed by authors, New York, 1955. $500 to $750.
  • <b>Bonhams Fine Books and Manuscripts, February 14th, 2016.</b>
    <b>Bonhams Feb 14th:</b> Lot 9. HIERONYMUS. C.340-420. <i>Epistolae. WITH: Lupus de Oliveto. Regula Monachorum ...</i> US$ 20,000-30,000.
    <b>Bonhams Feb 14th:</b> Lot 47. FROST, A.B. 1858-1921. Shooting Pictures. New York: Charles Scribner's Sons.<br>US$ 10,000-15,000.
    <b>Bonhams Feb 14th:</b> Lot 53. PICASSO, PABLO, RAOUL HAUSMANN, et al. ILIAZD, ed. Poesie de mots inconnus. 1949. US$ 8,000-12,000.
    <b>Bonhams Feb 14th:</b> Lot 64. BRIGGS, HENRY. 1561-1630. <i>The North Part of America</i>. [London: 1625]. Engraved by R. Elstracke. US$ 8,000-12,000.
    <b>Bonhams Feb 14th:</b> Lot 79. COPERNICUS, NICOLAUS. De revolutionibus orbium coelestium. 1566. US$ 80,000-120,000.
    <b>Bonhams Feb 14th:</b> Lot 80. DARWIN, CHARLES. On the Origin of Species by Means of Natural Selection, or the Preservation of ... US$ 70,000-90,000.
    <b>Bonhams Feb 14th:</b> Lot 87. NEWTON, ISAAC, SIR. Autograph Manuscript in Latin and English [n.p., early 1670s}. US$ 100,000-150,000
    <b>Bonhams Feb 14th:</b> Lot 93. Dr. Kary Mullis' 1993 Nobel Prize in Chemistry, awarded to him for the invention of the Polymerase Chain Reaction. US$ 450,000-550,000.
    <b>Bonhams Feb 14th:</b> Lot 96.<br>CLEMENS, SAMUEL. Autograph Manuscript, nearly complete chapter 30 of <i>A Tramp Abroad</i>, c.1879.<br>US$ 20,000-30,000.
    <b>Bonhams Feb 14th:</b> Lot 105. GOLF. [MATHISON, THOMAS. d.1754.]<br><i>The Goff</i>. An Heroi-Comical Poem.<br>US$ 40,000-60,000.
    <b>Bonhams Feb 14th:</b> Lot 113. JOYCE, JAMES. 1882-1941. <i>Ulysses</i>. First Edition, Presentation Copy, Signed and Inscribed by Joyce on the half-title. US$ 40,000-60,000.
    <b>Bonhams Feb 14th:</b> Lot 120. LONDON, JACK. Autograph Manuscript of the short story "Flush of Gold". US$ 40,000-60,000.
    <b>Bonhams Feb 14th:</b> Lot 135. STEINBECK, JOHN. Autograph Manuscript of an unpublished short story. US$ 35,000-45,000.
    <b>Bonhams Feb 14th:</b> Lot 149. GERONIMO. BARRETT, S.M., ed. Geronimo's Story of His Life. 1906. US$ 12,000-18,000.
    <b>Bonhams Feb 14th:</b> Lot 165.<br>ENOLA GAY. LEWIS, ROBERT A. An official pilot's log, 1942 to 1946.<br>US$ 50,000-80,000.
  • <b>Old World Auctions (Feb 3-17):</b><br>Lot 14. Blaeu,<i>Nova Totius Terrarum Orbis Geographica ac Hydrographica Tabula</i>, 1635. Est. $14000-$16000
    <b>Old World Auctions (Feb 3-17):</b><br>Lot 305. Arrowsmith, <i>Texas: The Rise, Progress, and Prospects of the Republic of Texas</i>, 1841. Est. $18000-$20000
    <b>Old World Auctions (Feb 3-17):</b><br>Lot 256. Thackara, <i>Plan of the City<br>of Washington in the Territory of Columbia</i>, 1792. Est. $13000-$16000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 188. Browne/Senex, A New<br>Map of Virginia Mary-land, 1719. <br>Est. $5500-$6500
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 47. Cellarius, <i>Scenographia Systematis Copernicani</i>, 1708.<br>Est. $2400-$3000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 6. Ortelius, <i>Typus Orbis Terrarum</i>, 1571. Est. $7000-$8500
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 413. De Medina, <i>Mundo Novo,</i> 1554. Est. $7000-$9000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 37. Jansson, <i>Histoire des Grands Chemins de l'Empire Romain</i>, 1736. Est. $3000-$3750
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 798. Le Rouge, <i>Atlas Nouveau Portatif a l'Usage des Militaires</i>, 1748. Est. $2400-$3000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 60. Munster, <i>Tabula Novarum Insularum</i>, 1559. Est. $5500-$7000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 122. Morden, <i>A New Map of the English Empire in America</i>, 1695. <br>Est. $14000-$16000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 291. J.J. Stoner, Niagara-Falls, <br>N.Y., 1882. Est. $1600-$1900
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 797. Sanson, <i>Die Gantze Erd-Kugel</i> ... Europa, Asia, Africa und America, 1679. Est. $8000-$10000
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 799. Lotter/Lobeck, Atlas Geographicus Portatilis, 1760.<br>Est. $1600-$1900
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 808. Railroad Companies, [<i>Manuscript Railroad Atlas</i>], 1890.<br>Est. $1000-$1500
    <b>Old World Auctions (Feb 3-17):</b> <br>Lot 800. Pinkerton, <i>A Modern Atlas</i>, 1815. Est. $8000-$10000

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