• <b>Swann Auction Galleries, Jan 26: Alphonse Mucha & Masters of Art Nouveau: The Harry C. Meyerhoff Collection</b>
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Princezna Hyacinta</i>, 1911. $15,000 to $20,000.
    <b>Swann Auction Galleries, Jan 26:</b><br><i>Les Maîtres de l'Affiche</i>, 5 volumes, Paris, 1896-1900.<br>$35,000 to $50,000.
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Job</i>, 1896.<br>$15,000 to $20,000.
    <b>Swann Auction Galleries, Jan 26: Alphonse Mucha & Masters of Art Nouveau: The Harry C. Meyerhoff Collection</b>
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Bleuze - Hadancourt Parfumeur</i>, circa 1899.<br>$15,000 to $20,000.
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Lygie</i>, 1901. $12,000 to $18,000.
    <b>Swann Auction Galleries, Jan 26:</b> Henri de Toulouse-Lautrec, <i>Babylone d'Allemagne</i>, 1894.<br>$30,000 to $40,000.
    <b>Swann Auction Galleries, Jan 26: Alphonse Mucha & Masters of Art Nouveau: The Harry C. Meyerhoff Collection</b>
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Zodiac / La Plume</i>, 1896. $15,000 to $20,000.
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>The Seasons</i>, 4 panels on silk, 1900.<br>$15,000 to $20,000.
    <b>Swann Auction Galleries, Jan 26:</b> Henri de Toulouse-Lautrec, <i>Aristide Bruant dans son Cabaret</i>, 1893. $20,000 to $30,000.
    <b>Swann Auction Galleries, Jan 26: Alphonse Mucha & Masters of Art Nouveau: The Harry C. Meyerhoff Collection</b>
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Monaco / Monte-Carlo</i>, 1897. $12,000 to $18,000.
    <b>Swann Auction Galleries, Jan 26:</b> Alphonse Mucha, <i>Medee / Sarah Bernhardt</i>, 1898. $12,000 to $18,000.
    <b>Swann Auction Galleries, Jan 26:</b> Henri de Toulouse-Lautrec, <i>Confetti</i>, 1894. $40,000 to $60,000.
  • <b>Sotheby’s Paris: Livres et Manuscrits. February 8, 2017</b>
    <b>Sotheby’s Paris Feb. 8:</b> Rimbaud, Arthur. <i>Plaisirs du jeune âge.</i> [1865]. Original drawing, made by the young Rimbaud at the age of 10.<br>100,000 – 150,000€
    <b>Sotheby’s Paris Feb. 8:</b> Rimbaud, Arthur. <i>La rivière de cassis.</i> [1872]. Rare autograph poem. Paul Verlaine’s copy. 200,000 – 300,000€
    <b>Sotheby’s Paris Feb. 8:</b> Lichtenstein, Roy. <i>La Nouvelle chute de l’Amérique.</i> Solstice, 1992. 10 original prints, signed and numbered by the artist. 35,000 – 50,000€
    <b>Sotheby’s Paris Feb. 8:</b> Giacometti, Alberto. <i>Pomme endormie.</i> Barbezat, [1961]. One of the first 23 copies, on Japan paper, with 2 suites. The 16 lithographs of the suite are signed. 20,000 – 25,000€
    <b>Sotheby’s Paris: Livres et Manuscrits. February 8, 2017</b>
    <b>Sotheby’s Paris Feb. 8:</b> FABRICIUS AB ACQUAPENDENTE. Set of 4 original folio éditions. 1600-1603. Rare in its contemporary heraldic binding. 20,000 – 30,000€
    <b>Sotheby’s Paris Feb. 8:</b> CASSERIO & SPIGELIUS. <i>Tabulae anatomicae, De humani corporis fabrica, De formatu foetu.</i> 1626-1627. In-folio. First editions. 5,000 – 7,000€
    <b>Sotheby’s Paris Feb. 8:</b> PARACELSE. <i>Bücher und Schrifften.</i> 1589-1591. 6 vol. in-4. The copy of Hermann of Hesse, son of Maurice the Learned. Contemporary binding.<br>20,000 – 30,000€
    <b>Sotheby’s Paris Feb. 8:</b> LAFOSSE. <i>Cours d’hippiatrique.</i> 1772. In-folio. Magnificently colored, in a contemporary binding.<br>13,000 – 18,000€
  • <b>Daniel Crouch Rare Books</b><br>SAXTON, Christopher. <i>The Travellers Guide being the best Mapp of the Kingdom of England and Principality of Wales</i>. London, [1583, but c.1716].
    <b>Daniel Crouch Rare Books</b><br>VISSCHER, Claes Jansz. <i>Novissima et Accuratissima Leonis Belgici</i>. Amsterdam, Claes Jansz Visscher, [1611-1621 or later].
    <b>Daniel Crouch Rare Books</b> PTOLEMAEUS, Claudius. <i>Decima Asie Tabula</i>. Ulm, Lienhart Holle, 16 July 1482.
    <b>Daniel Crouch Rare Books</b><br>WIT, Frederick de, and Gerard VALK. <i>Orbis Terrarum Nova et Accurata Tabula</i>. Amsterdam, Gerard Valk, [c.1690-1700].
    <b>Daniel Crouch Rare Books</b><br>APIANUS, Petrus. <i>Astronomicum Caesareum</i>. Ingolstadt, Peter Apian, 1540.
    <b>Daniel Crouch Rare Books</b><br>CASSINI, Jean-Dominique. <i>Carte de la Lune</i>. Paris, Jean-Dominique Cassini, 1787.
    <b>Daniel Crouch Rare Books</b> PTOLEMAEUS, Claudius. <i>Geographicae enarrationis libri octo</i>. Argentoragi, 1525.
    <b>Daniel Crouch Rare Books</b><br>[SAXTON, Christopher]. <i> [An Atlas of England and Wales]</i>. [London, Christopher Saxton, 1579].
    <b>Daniel Crouch Rare Books</b> Commission des sciences et arts d'Egypte. <i>Description de l’Égypte</i>… Paris, Imprimerie impériale - Imprimerie royale, 1809-1828.
    <b>Daniel Crouch Rare Books</b> CHURCHMAN, John. <i>To George Washington President of the United States of America this Magnetic Atlas or Variation Chart is humbly inscribed by John Churchman</i>. Philadelphia, 1790.
    <b>Daniel Crouch Rare Books</b><br>APIANUS, Petrus. <i>Tipus Orbis Universalis</i>. Vienna, Johannes Camertius, 1520.
    <b>Daniel Crouch Rare Books</b><br>LORIOT, A[uguste], [after] Nicolas LANE. <i>[Pocket globe]</i>. London, 65 New Bond Street, 1809.
    <b>Daniel Crouch Rare Books</b><br>BLAEU, Johannes. <i>Grooten Atlas</i>. Amsterdam, Joan Blaeu, 1662-1665.
    <b>Daniel Crouch Rare Books</b><br>INGEBORG BRUN, Emmy. <i>Mars efter Lowell’s Glober 1894-1914</i>. Denmark, [c1915].
    <b>Daniel Crouch Rare Books</b><br>LUTHER, Martin. <i>Der vierde Teil aller Bücher vnd Schrifften des thewren seligen Mans</i>. Gedruckt zu Jhena, Durch Christian Rödinger, 1556.

Rare Book Monthly

Articles - October - 2010 Issue

Has Facebook Trademarked the Word "Book"?

Faceteach

Teachbook is facing a lawsuit.


By Michael Stillman

Has Facebook co-opted the exclusive right to use the word "book" in a business name? To some extent, a lawsuit they recently filed against start-up website Teachbook may lead some to think so. Such a claim might be cause for concern among booksellers, since a large percentage of those in the book trade use the word "book" in their name! Will the Community Bookstore have to change its name to the Community Works-on-Paper Store, or the ghastly Community Electronic Readers Store? Fear not. Perhaps if former Pittsburgh Pirate pitching great Elroy Face decided to open a bookstore and called it Face Books he might hear from their corporate lawyers, but as long as you run a bookstore, you should be all right. Just don't try to convert it into a social networking site unless you're prepared to run up some astronomical legal fees.

The case involves start up Teachbook, intended to be an online community for teachers, apparently at one point indicating it would enable teachers to converse where schools blocked access to Facebook on their servers. Now it doesn't take a genius to imagine that the founders of Teachbook were making a play on the Facebook name. It is reminiscent of the Facebook name, which stands for a social community, while cleverly employing that part of the name, "book," associated with teaching ("Faceteach" would have been an awful name). There's little doubt that they were using the name for its familiarity value, just as any business that sticks an "R Us" after its name does.

Facebook seized on the obvious in its legal complaint stating "Teachbook.com LLC rides on the coattails of the fame and enormous goodwill of the FACEBOOK trademark, misappropriating the distinctive BOOK portion of Facebook's trademark. Defendant has created its own competing online networking community in a blatant attempt to become Facebook 'for Teachers.''' Just in case you weren't sufficiently enamored by Facebook, they inform us that "Facebook...is dedicated to making the web more social, personalized, smarter and relevant." Smarter? Kids don't read any more because they are too busy posting inane comments on Facebook. This lawsuit should be thrown out for perjury on its "face."

Actually, there is some reason behind all of the self-congratulations. What was traditionally required to win a trademark case, establishing confusion in the marketplace, is not clear in this case. Will people assume Teachbook is associated with Facebook? I wouldn't. However, Facebook's case may be stronger on its claim of "dilution." Dilution is a more recent legislated cause that allows for an action such as this even if people are not confused into thinking the new company is the same as the old. Dilution can arise when there is a "lessening of the capacity of a famous mark to identify and distinguish goods or services," even if there is no deception, confusion among brands, or competition between them. This is a less demanding standard than showing actual confusion, and appears to us to be their best shot. However, for dilution, unlike traditional infringement, the holder must not only have a trademarked name, it must establish that its name is widely known in commerce. Hence, all of the self-congratulatory talk.

So, why shouldn't booksellers be afraid? The answer is that trying to trademark a term so generic as "book" is absurd. It can only be trademarked in a particular context. As Facebook states in its pleadings, "If others could freely use 'generic plus BOOK' marks for online networking services targeted to that particular generic category of individuals, the suffix BOOK could become a generic term for 'online community/networking services' or 'social networking services.' That would dilute the distinctiveness of the FACEBOOK Marks..." In other words, if you use "CommunityBook" as your store name, or even for your bookselling website, Facebook isn't going to bother you. However, if you decide to start an online social community to discuss books and call it CommunityBook, you may hear from their lawyers. Call it something else.

Now for a final piece of data gleaned from their lawsuit. Facebook informs us that "users spend more than 700 billion minutes per month" on their site. That's 11.66 billion hours, or figuring an average worker makes $15/hour, $175 billion worth of time each month. Over the course of a year, that's over $2 trillion worth of wasted time. If people donated this time to the government instead of Facebook, we could eliminate the national deficit and save Social Security and Medicare. If we spent that time building windmills, instead of tilting at them, we could solve the energy crisis. If only... but of course we never will.

Rare Book Monthly

  • <b>Now in press: 19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop.</b> <i>The First American Magna Carta. English Liberties.</i> Boston, 1721.
    <b>19th Century Shop.</b> Babbage presentation to Peel, the man who killed the Difference Engine 1832
    <b>19th Century Shop.</b> The Stamp Act. 1765
    <b>Now in press: 19th Century Shop’s Catalog 170 Great Books and Photos. Please inquire for a copy.</b>
    <b>19th Century Shop.</b> Central Park Photographs by Prevost 1862
    <b>19th Century Shop.</b> Salem Witch Trials. Wonders of the Invisible World 1693
    <b>19th Century Shop.</b> Mammoth print of Millie-Christine, "The Carolina Twins" c. 1868
  • <b>Forum Auctions: Fine Books, Western Manuscripts & Works on Paper. January 25, 2017</b>
    <b>Forum Auctions Jan. 25:</b> Zenobius. Epitome proverbiorum Tarrhaei et Didymi [graece], Florence, [possibly Bartolomeo de' Libri for] Filippo Giunta, [after 23 September] 1497. £15,000 – 20,000
    <b>Forum Auctions Jan. 25:</b> Phalaris. [Phalaridis tyranni Apollonii Philosophi pythagoraei Epistolae [Graece], Venice, Bartholomaeus Pelusius, Gabriel Bracius de Brisighella, Johannes Bissolus and Benedictus Mangius, 18 June, 1498. £10,000 – 15,000
    <b>Forum Auctions Jan. 25:</b> Orpheus. Argonautica. Hymni [graece], Florence, [Bartolomeo de' Libri for] Filippo Giunta, 19 September, 1500. £20,000 – 30,000
    <b>Forum Auctions: Fine Books, Western Manuscripts & Works on Paper. January 25, 2017</b>
    <b>Forum Auctions Jan. 25:</b> Primaleon.- Los tres libros del muy esforçado cavallero Primaleon et Polendos su hermano…, Venice, Giovanni Antonio Nicolini da Sabbio for Giovanni Battista Pederzano, February, 1534. £20,000 – 30,000
    <b>Forum Auctions Jan. 25:</b> Bodoni (Giambattista). Manuale Tipografico, 2 vol., Parma, Giambattista Bodoni, 1818. £8,000 – 12,000
    <b>Forum Auctions Jan. 25:</b> Music. Gafurius (Franchinus). Practica musicae, Brescia, Angelus Britannicus, 23 September, 1497. £10,000 – 15,000
    <b>Forum Auctions: Fine Books, Western Manuscripts & Works on Paper. January 25, 2017</b>
    <b>Forum Auctions Jan. 25:</b> Bonaventura (Saint). A group of three Franciscan mystical texts, [14th century]. £15,000 – 20,000
    <b>Forum Auctions Jan. 25:</b> Boccaccio (Giovanni). Trattatello in laude di Dante, decorated manuscript on paper, Florence, first half of 15th century. £30,000 – 40,000
    <b>Forum Auctions Jan. 25:</b> Greek medical manuscript. Iatrosophion, decorated manuscript on paper, Greece (probably Crete), [first half of 16th century]. £8,000 – 12,000
    <b>Forum Auctions: Fine Books, Western Manuscripts & Works on Paper. January 25, 2017</b>
    <b>Forum Auctions Jan. 25:</b> Heraldry. Nayler (George). Album of coats of arms compiled from the papers of Sir George Nayler, 114 coats of arms, most with manuscript captions. [17th, 18th & early 19th centuries]. £1,500 – 2,000
    <b>Forum Auctions Jan. 25:</b> Zoffany (Johan). Autograph Letter signed to Messrs. Raikes & Co., merchants, 1p. with conjugate blank and address panel, 17th July 1801, "In consequence of an order I received from General Claud Martin…”<br>£500 - 700
    <b>Forum Auctions Jan. 25:</b> Bury (Richard de, Bishop of Durham). Philobiblon...sive de amore librorum, Oxford, Joseph Barnes, 1599.<br>£4,000 – 6,000
  • <b>Arader Galleries: Winter 2017 Auction. January 28, 2017</b>
    <b>Arader Galleries Jan. 28:</b> Long-Billed Curlew, Plate 231. John James Audubon. First Edition Robert Havell Aquatint Engraving with Original Hand Color From <i>Birds of America</i>. London, 1827-1838. 37 1/2 x 24 3/4” sheet, 49 1/2 x 37” framed
    <b>Arader Galleries Jan. 28:</b> Summer, or Wood Duck, Plate 206. John James Audubon. First Edition Robert Havell Aquatint Engraving with Original Hand Color From <i>Birds of America</i>. London, 1827-1838. 39 x 25 1/2” inches sheet, 49 1/2 x 37” framed
    <b>Arader Galleries Jan. 28:</b> Fish Hawk or Osprey, Plate 81. John James Audubon. First Edition Robert Havell Aquatint Engraving with Original Hand Color From <i>Birds of America</i>. London, 1827-1838. 38 1/4 x 25 1/4" sheet, 50 x 37” framed
    <b>Arader Galleries: Winter 2017 Auction. January 28, 2017</b>
    <b>Arader Galleries Jan. 28:</b> Great Cinereous Owl, Plate 351. John James Audubon. First Edition Robert Havell Aquatint Engraving with Original Hand Color From <i>Birds of America</i>. London, 1827-1838. 38 x 25” sheet, 50 x 37” framed
    <b>Arader Galleries Jan. 28:</b> A Flying Lizard, Surrounded by Beetles and Other Insects. Herman Henstenburgh, (Hoorn 1667 - 1726). Watercolor and gouache on paper. 7 x 10 1/4" sheet, 13 1/2 x 18 3/4" inches framed
    <b>Arader Galleries Jan. 28:</b> Marco Polo's Sheep (Ovis Poli). Joseph Wolf (1820 - 1899). Pencil and Watercolor, heightened with touches of white. Signed and dated Lower right "J. Wolf 1875". 11 1/4 x 15 1/4" sheet
    <b>Arader Galleries: Winter 2017 Auction. January 28, 2017</b>
    <b>Arader Galleries Jan. 28:</b> Winter Scene in Kamchatka. Attributed to John Webber, R.A. (1751-1793). Oil on Canvas. 25 x 36 1/2" canvas, 30 x 41” framed
    <b>Arader Galleries Jan. 28:</b> Winter River Scene. Cornelius David Krieghoff (1815-1872). Oil on Canvas. 16 x 20” canvas, 25 x 29” framed
    <b>Arader Galleries Jan. 28:</b> Grand Canyon of Arizona from Hermit Rim Road. Thomas Moran (1837-1926). Chromolithograph. New York: Atcheson, Topeka and Sante Fe Railway System, 1913. Printed by American Lithographic Co. 31 3/4 x 41 1/2" sheet
    <b>Arader Galleries: Winter 2017 Auction. January 28, 2017</b>
    <b>Arader Galleries Jan. 28:</b> Occidentalis Americae Partis... Theodore de Bry (1528-1598). Engraved Map. Frankfurt, 1594. 13 1/4 x 17 1/2" sheet, 24 1/2 x 29” framed
    <b>Arader Galleries Jan. 28:</b> Nouveau Monde. Nicolas De Nicolai (1517-1583). Engraved map. Amsterdam, 1602. 12 x 15 1/2"
    <b>Arader Galleries Jan. 28:</b> Typus Universalis Terrae... Petrus Apianus (1495-1552) & Reiner Gemma Frisius (1508-1555). Engraved map. Basel: Reisch, 1583. 8 1/4 x 12” sheet
  • <b>Bonhams: History of Science and Technology. December 7, 2016</b>
    <b>Bonhams Dec. 7:</b> EINSTEIN, ALBERT. <i>Die Grundlage der allgemeinen Relativitätstheorie.</i> Leipzig: Johann Ambrosius Barth, 1916.<br>$80,000 – 120,000
    <b>Bonhams Dec. 7:</b> NEWTON, ISAAC. Autograph Manuscript in English, Signed Integrally ("Isaac Newton"). $50,000 – 70,000
    <b>Bonhams Dec. 7:</b> DARWIN, CHARLES. <i>On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life</i>. London: John Murray, 1859. $25,000 – 35,000
    <b>Bonhams: History of Science and Technology. December 7, 2016</b>
    <b>Bonhams Dec. 7:</b> NEWTON, ISAAC. <i>The Mathematical Principles of Natural Philosophy.</i> London: Benjamin Motte, 1729.<br>$20,000 – 30,000
    <b>Bonhams Dec. 7:</b> HEISENBERG, WERNER. Autograph Manuscript entitled "<i>Entwicklung der Theorie der Elementarteilche,</i>” [1964].<br>$15,000 – 25,000
    <b>Bonhams Dec. 7:</b> BERNOULLI, DANIEL. <i>Hydrodynamica, sive De viribus et motibus fluidorum commentarii.</i> Strasbourg: Johann Heinrich Decker for Johann Reinhold Dulsecker, 1738. $5,000 – 7,000
    <b>Bonhams: Voices of the 20th Century. December 7, 2016</b>
    <b>Bonhams Dec. 7:</b> [TARKOVSKY, ANDREI ARSENIEVICH.] STRUGATSKY, BORIS AND ARKADY. Typed Manuscript for <i>Stalker</i>, being the director's working script, 1977. $150,000 – 200,000
    <b>Bonhams Dec. 7:</b> HEMINGWAY, ERNEST. Typed Manuscript of "Marlin Off the Morro: A Cuban Letter," n.p., [1933]. $30,000 – 50,000
    <b>Bonhams Dec. 7:</b> SALINGER, JEROME DAVID. 4 Autograph Letters, 2 of which Signed ("Jerry") and 6 Typed Letters, 2 of which Initialed ("J"). $30,000 – 50,000
    <b>Bonhams: Voices of the 20th Century. December 7, 2016</b>
    <b>Bonhams Dec. 7:</b> PASTERNAK, BORIS LEONIDOVICH. Typed Manuscript Carbon, "Doktor Zhivago," with some typed corrections, Moscow, 1948. $30,000 – 50,000
    <b>Bonhams Dec. 7:</b> MILNE, ALAN ALEXANDER. Autograph Manuscript Signed 3 times ("A.A. Milne"), entitled "Peace with Honour: An Enquiry into the War Convention," 1934.<br>$30,000 – 50,000
    <b>Bonhams Dec. 7:</b> FROST, ROBERT. Autograph Manuscript Signed ("Robert Frost"), titled "Gold for Christmas," 1952. $15,000 – 20,000
  • <b>Seth Kaller:</b> “America the Beautiful”
    <b>Seth Kaller:</b> George Washington, Tongue-in-Cheek, Writes James McHenry About His Wife or Mistress—But Funding the Continental Army is the Real Topic
    <b>Seth Kaller:</b> Young’s Map of the United States
    <b>Seth Kaller:</b> President Lincoln & His Most Profitable Client, the Illinois Central Railroad
    <b>Seth Kaller:</b> Lincoln Thanks Former Pro-Slavery and Newly Republican Congressman for a Fiery Anti-Slavery Speech at a Philadelphia Campaign Rally
    <b>Seth Kaller:</b> “A Visit From St. Nicholas” - great association copy inscribed by Clement C. Moore
    <b>Seth Kaller:</b> Einstein Agrees to Allow “a Short Book on the Hydrogen Bomb” to Use His Statement Made on Eleanor Roosevelt’s TV Show
    <b>Seth Kaller:</b> The Building Blocks of Albert Einstein’s Creative Mind
    <b>Seth Kaller:</b> A Unique Manuscript Map of Block Island Sound Including Fisher’s and Gardiner’s Islands, the Hamptons, and Montauk Point
    <b>Seth Kaller:</b> J.R.R. Tolkien Writes his Proofreader with a Lengthy Discussion of the Lord of the Rings, Including Criticism of Radio Broadcasts of his Work
    <b>Seth Kaller:</b> Six Benjamin Franklin Signed Receipts – Including his Earliest Obtainable Autograph — Acknowledging a Donation to the Famous Library Company He Founded, and Five Payments for His Pennsylvania Gazette
    <b>Seth Kaller:</b> Sherman Dishes on Lincoln & Thomas, Meade, Sheridan, Halleck & Grant

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